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nickell.com screenshot

Report Summary

  • 76

    Performance

    Renders faster than
    84% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 95

    SEO

    Google-friendlier than
    90% of websites

nickell.com

Nickell Marketing - Web Design. Branding. SEO. Social Media Management

Page Load Speed

992 ms in total

First Response

50 ms

Resources Loaded

437 ms

Page Rendered

505 ms

nickell.com screenshot

About Website

Welcome to nickell.com homepage info - get ready to check Nickell best content right away, or after learning these important things about nickell.com

We create opportunities to capture the most the internet has to offer. Web Designers, Search Engine Optimization, Social Media Marketing and Branding. We exclusively serve 1 client per area, serving S...

Visit nickell.com

Key Findings

We analyzed Nickell.com page load time and found that the first response time was 50 ms and then it took 942 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

nickell.com performance score

76

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value3.2 s

92/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value6.0 s

64/100

10%

Network Requests Diagram

nickell.com

50 ms

nickell.com

47 ms

bb-plugin.min.css

19 ms

style.min.css

33 ms

css

49 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 84% of them (36 requests) were addressed to the original Nickell.com, 9% (4 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (194 ms) belongs to the original domain Nickell.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 104.1 kB (8%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nickell.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 100.9 kB

  • Original 121.8 kB
  • After minification 117.6 kB
  • After compression 20.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.9 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 2.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nickell images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 53 B

  • Original 50.6 kB
  • After minification 50.6 kB
  • After compression 50.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.2 kB

  • Original 71.7 kB
  • After minification 71.7 kB
  • After compression 70.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nickell.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (49%)

Requests Now

35

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nickell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nickell.com

nickell.com

50 ms

nickell.com

nickell.com

47 ms

bb-plugin.min.css

bb-plugin.min.css

19 ms

style.min.css

style.min.css

33 ms

css

css

49 ms

style.min.css

style.min.css

34 ms

all.min.css

all.min.css

27 ms

v4-shims.min.css

v4-shims.min.css

36 ms

8-layout.css

8-layout.css

43 ms

style.min.css

style.min.css

37 ms

latest.css

latest.css

49 ms

astra-addon-63766b9c274b35-83079918.css

astra-addon-63766b9c274b35-83079918.css

50 ms

css

css

55 ms

jquery.min.js

jquery.min.js

52 ms

jquery-migrate.min.js

jquery-migrate.min.js

47 ms

astra-widget-social-profiles.min.css

astra-widget-social-profiles.min.css

50 ms

email-decode.min.js

email-decode.min.js

45 ms

style.min.js

style.min.js

99 ms

8-layout.js

8-layout.js

101 ms

coblocks-animation.js

coblocks-animation.js

99 ms

astra-addon-63766b9c296643-97611107.js

astra-addon-63766b9c296643-97611107.js

106 ms

vertical-separator-free-img.png

vertical-separator-free-img.png

164 ms

cropped-NickellMarketing-221x104.png

cropped-NickellMarketing-221x104.png

143 ms

downtown-sarasota-scaled_0eda095e851b119b5b43b2ba8fa65e72.jpg

downtown-sarasota-scaled_0eda095e851b119b5b43b2ba8fa65e72.jpg

147 ms

Fishermans-Outfitter_d2868b9b30f5210626754ec97b252a8a.jpg

Fishermans-Outfitter_d2868b9b30f5210626754ec97b252a8a.jpg

143 ms

AEG-Home-Insp_b58242b002016b202fb7066e854ff47e.jpg

AEG-Home-Insp_b58242b002016b202fb7066e854ff47e.jpg

144 ms

Acquire-Reviews_779ab0f492fabb2d34fd70495f159fb3.jpg

Acquire-Reviews_779ab0f492fabb2d34fd70495f159fb3.jpg

142 ms

Food-and-Beer_005c747dcb31ce79d58746d4a081bd93.jpg

Food-and-Beer_005c747dcb31ce79d58746d4a081bd93.jpg

142 ms

TZ-3_aa642a6f3a533c69e6e2a31aff506888.png

TZ-3_aa642a6f3a533c69e6e2a31aff506888.png

174 ms

acquire.jpg.png

acquire.jpg.png

148 ms

Owens-1_a349841808b1ec994e2ef96dabc473e7.png

Owens-1_a349841808b1ec994e2ef96dabc473e7.png

174 ms

Power-Up_20e60bea704e23e731182543d090f78b.png

Power-Up_20e60bea704e23e731182543d090f78b.png

175 ms

Caragiulos_66fb12563ac7b51a7cddbb90c4225b53.png

Caragiulos_66fb12563ac7b51a7cddbb90c4225b53.png

174 ms

DC_65767d1172216d3d1f9f5b7f2a3fba68.png

DC_65767d1172216d3d1f9f5b7f2a3fba68.png

175 ms

Flaner_3e0c3ec0961527bcde501e744ba4ba7c.png

Flaner_3e0c3ec0961527bcde501e744ba4ba7c.png

174 ms

Living-Waters_869738d9223f76f33b6bebe972dcdbe4.png

Living-Waters_869738d9223f76f33b6bebe972dcdbe4.png

194 ms

NickellMarketingLogo1.png

NickellMarketingLogo1.png

194 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

60 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

78 ms

pxiByp8kv8JHgFVrLDD4Z1xlEA.ttf

pxiByp8kv8JHgFVrLDD4Z1xlEA.ttf

80 ms

fa-solid-900.woff

fa-solid-900.woff

112 ms

fa-regular-400.woff

fa-regular-400.woff

79 ms

pxiDyp8kv8JHgFVrJJLmy15VF9eL.ttf

pxiDyp8kv8JHgFVrJJLmy15VF9eL.ttf

80 ms

Accessibility Review

nickell.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

nickell.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nickell.com SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nickell.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nickell.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nickell.com

Open Graph data is detected on the main page of Nickell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: