Tools & Wizards About Us
nicoletcreative.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

nicoletcreative.com

Minneapolis Video Marketing Agency for Business Owners | Nicolet Creative

Page Load Speed

2.3 sec in total

First Response

98 ms

Resources Loaded

973 ms

Page Rendered

1.3 sec

nicoletcreative.com screenshot

About Website

Welcome to nicoletcreative.com homepage info - get ready to check Nicolet Creative best content right away, or after learning these important things about nicoletcreative.com

Nicolet Creative is a Minneapolis video marketing agency that helps grow your business and increase your profit. Call us to get started!

Visit nicoletcreative.com

Key Findings

We analyzed Nicoletcreative.com page load time and found that the first response time was 98 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

nicoletcreative.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

76/100

10%

LCP (Largest Contentful Paint)

Value7.2 s

5/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value1,200 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

nicoletcreative.com

98 ms

nicoletcreative.com

80 ms

webfont.js

55 ms

aos.css

49 ms

oxygen.css

91 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 90% of them (76 requests) were addressed to the original Nicoletcreative.com, 2% (2 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (327 ms) belongs to the original domain Nicoletcreative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 155.7 kB (5%)

Content Size

3.0 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nicoletcreative.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 142.0 kB

  • Original 170.3 kB
  • After minification 169.2 kB
  • After compression 28.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.0 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 13.1 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nicolet Creative images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 449 B

  • Original 341.3 kB
  • After minification 341.3 kB
  • After compression 340.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 211 B

  • Original 42.9 kB
  • After minification 42.9 kB
  • After compression 42.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nicoletcreative.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (63%)

Requests Now

80

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nicolet Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nicoletcreative.com

nicoletcreative.com

98 ms

nicoletcreative.com

nicoletcreative.com

80 ms

webfont.js

webfont.js

55 ms

aos.css

aos.css

49 ms

oxygen.css

oxygen.css

91 ms

aos.js

aos.js

33 ms

jquery.min.js

jquery.min.js

88 ms

js

js

59 ms

47.css

47.css

51 ms

10.css

10.css

89 ms

14.css

14.css

89 ms

universal.css

universal.css

87 ms

frontend.css

frontend.css

92 ms

kaliforms-pro.css

kaliforms-pro.css

97 ms

bootstrap-grid.min.css

bootstrap-grid.min.css

294 ms

kaliforms-submissions.js

kaliforms-submissions.js

318 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

320 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

320 ms

wp-polyfill.min.js

wp-polyfill.min.js

320 ms

hooks.min.js

hooks.min.js

318 ms

i18n.min.js

i18n.min.js

321 ms

kaliExports.js

kaliExports.js

321 ms

frontend.js

frontend.js

322 ms

underscore.min.js

underscore.min.js

322 ms

shortcode.min.js

shortcode.min.js

323 ms

utils.min.js

utils.min.js

321 ms

backbone.min.js

backbone.min.js

323 ms

wp-util.min.js

wp-util.min.js

322 ms

wp-backbone.min.js

wp-backbone.min.js

324 ms

media-models.min.js

media-models.min.js

323 ms

moxie.min.js

moxie.min.js

324 ms

plupload.min.js

plupload.min.js

325 ms

wp-plupload.min.js

wp-plupload.min.js

324 ms

core.min.js

core.min.js

326 ms

mouse.min.js

mouse.min.js

324 ms

sortable.min.js

sortable.min.js

324 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

327 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

325 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

302 ms

api-request.min.js

api-request.min.js

288 ms

dom-ready.min.js

dom-ready.min.js

285 ms

css

css

45 ms

a11y.min.js

a11y.min.js

277 ms

clipboard.min.js

clipboard.min.js

282 ms

media-views.min.js

media-views.min.js

283 ms

media-editor.min.js

media-editor.min.js

280 ms

kaliforms-pro.js

kaliforms-pro.js

279 ms

fancybox.min.js

fancybox.min.js

280 ms

fancybox-init-4.js

fancybox-init-4.js

278 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

153 ms

flickity-init-4.js

flickity-init-4.js

53 ms

lazyload.min.js

lazyload.min.js

52 ms

Skyline-Faded-2.jpg

Skyline-Faded-2.jpg

108 ms

MVP-Image-Final.jpg

MVP-Image-Final.jpg

106 ms

Russell-Nicolet.jpg

Russell-Nicolet.jpg

105 ms

nicolet-creative-footer.jpg

nicolet-creative-footer.jpg

195 ms

js

js

159 ms

analytics.js

analytics.js

218 ms

font

font

214 ms

font

font

218 ms

Primary-Logo-NC.png

Primary-Logo-NC.png

51 ms

play-button-white.png

play-button-white.png

70 ms

dots.png

dots.png

70 ms

Kind-of-a-Big-Deal-Readers-Choice-Awards-_-Nicolet-Creative-1024x572.png

Kind-of-a-Big-Deal-Readers-Choice-Awards-_-Nicolet-Creative-1024x572.png

72 ms

Nicolet-Laws-Super-Bowl-TV-Commercial-2021-_-Nicolet-Creative-1024x576.jpeg

Nicolet-Laws-Super-Bowl-TV-Commercial-2021-_-Nicolet-Creative-1024x576.jpeg

85 ms

The-Winter-Beer-Dabbler-2020-_-Nicolet-Creative-1024x576.jpeg

The-Winter-Beer-Dabbler-2020-_-Nicolet-Creative-1024x576.jpeg

86 ms

Nicolet-Laws-Fall-2020-Commercial-_-Nicolet-Creative-1024x576.jpeg

Nicolet-Laws-Fall-2020-Commercial-_-Nicolet-Creative-1024x576.jpeg

70 ms

Nicolet-Laws-Sponsor-Video-for-Blue-Ox-Music-Festival-_-Nicolet-Creative-1024x576.jpeg

Nicolet-Laws-Sponsor-Video-for-Blue-Ox-Music-Festival-_-Nicolet-Creative-1024x576.jpeg

99 ms

Nicolet-Law-Office-Minneapolis-Minnesota-_-Nicolet-Creative-1024x573.jpg

Nicolet-Law-Office-Minneapolis-Minnesota-_-Nicolet-Creative-1024x573.jpg

111 ms

How-to-Apply-for-Social-Security-Disability-Benefits-Nicolet-Law-Nicolet-Creative-1024x570.png

How-to-Apply-for-Social-Security-Disability-Benefits-Nicolet-Law-Nicolet-Creative-1024x570.png

114 ms

Sallys-Saloon-UMN-Homecoming-Promo-_-Nicolet-Creative-1024x570.png

Sallys-Saloon-UMN-Homecoming-Promo-_-Nicolet-Creative-1024x570.png

146 ms

Vital-Apparels-New-Athletic-Apparel-Line-_-Nicolet-Creative.png

Vital-Apparels-New-Athletic-Apparel-Line-_-Nicolet-Creative.png

136 ms

How-to-Make-Professional-Videos.jpg

How-to-Make-Professional-Videos.jpg

125 ms

How-to-Use-Video-Marketing-Effectively.jpg

How-to-Use-Video-Marketing-Effectively.jpg

147 ms

Soical-Media-Video-Statistics-Facts-Recording.jpg

Soical-Media-Video-Statistics-Facts-Recording.jpg

152 ms

Advantages-of-Video-Marketing-Video-Marketing-Benefits.jpg

Advantages-of-Video-Marketing-Video-Marketing-Benefits.jpg

156 ms

top-10-for-video-making-1024x682.jpeg

top-10-for-video-making-1024x682.jpeg

167 ms

Video-Marketing-Benefits-web-1024x684.jpg

Video-Marketing-Benefits-web-1024x684.jpg

188 ms

Marketing-Video-Types-Small-Business-1024x683.jpeg

Marketing-Video-Types-Small-Business-1024x683.jpeg

196 ms

Video-Marketing-Statistics-Production-1024x687.jpg

Video-Marketing-Statistics-Production-1024x687.jpg

203 ms

blackownedbusinesses.png

blackownedbusinesses.png

215 ms

nicolet-creative-logo.png

nicolet-creative-logo.png

190 ms

collect

collect

20 ms

collect

collect

30 ms

Accessibility Review

nicoletcreative.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

nicoletcreative.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nicoletcreative.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nicoletcreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nicoletcreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nicoletcreative.com

Open Graph data is detected on the main page of Nicolet Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: