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njm.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

njm.com

Insurance for Auto, Home & Renters | NJM

Page Load Speed

2.1 sec in total

First Response

11 ms

Resources Loaded

1.8 sec

Page Rendered

301 ms

njm.com screenshot

About Website

Click here to check amazing NJM content for United States. Otherwise, check out these important facts you probably never knew about njm.com

NJM Insurance Group provides auto, homeowners, renters, and business insurance. No Jingles or Mascots, just great insurance.

Visit njm.com

Key Findings

We analyzed Njm.com page load time and found that the first response time was 11 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

njm.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value13.6 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,600 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.455

20/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

njm.com

11 ms

njm.com

16 ms

www.njm.com

241 ms

gtm.js

117 ms

VisitorIdentification.js

17 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 48% of them (39 requests) were addressed to the original Njm.com, 7% (6 requests) were made to Googletagmanager.com and 7% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (474 ms) relates to the external source P.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 781.1 kB (41%)

Content Size

1.9 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Njm.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 878.0 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 122.7 kB

  • Original 137.4 kB
  • After minification 117.6 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.8 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 122.7 kB or 89% of the original size.

Image Optimization

-3%

Potential reduce by 27.8 kB

  • Original 878.0 kB
  • After minification 850.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NJM images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 226.0 kB

  • Original 410.1 kB
  • After minification 409.2 kB
  • After compression 184.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 226.0 kB or 55% of the original size.

CSS Optimization

-86%

Potential reduce by 404.6 kB

  • Original 468.9 kB
  • After minification 465.4 kB
  • After compression 64.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Njm.com needs all CSS files to be minified and compressed as it can save up to 404.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (75%)

Requests Now

65

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NJM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

njm.com

njm.com

11 ms

njm.com

njm.com

16 ms

www.njm.com

www.njm.com

241 ms

gtm.js

gtm.js

117 ms

VisitorIdentification.js

VisitorIdentification.js

17 ms

bundle.min.css

bundle.min.css

66 ms

custom-homepagehero-styles.css

custom-homepagehero-styles.css

45 ms

jquery.min.js

jquery.min.js

41 ms

qualaroo-custom.css

qualaroo-custom.css

55 ms

gwiqr4

gwiqr4

212 ms

qualaroo-expanded.js

qualaroo-expanded.js

61 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

29 ms

custom-trustpilot.js

custom-trustpilot.js

56 ms

custom-homepagehero.js

custom-homepagehero.js

101 ms

bundle.min.js

bundle.min.js

205 ms

jquery-3.2.1.min.js

jquery-3.2.1.min.js

103 ms

bootstrap-3.3.5.min.js

bootstrap-3.3.5.min.js

102 ms

polyfill.js

polyfill.js

109 ms

utility.js

utility.js

109 ms

jquery.unobtrusive-ajax-3.2.4.min.js

jquery.unobtrusive-ajax-3.2.4.min.js

109 ms

jquery.validate-1.17.0.min.js

jquery.validate-1.17.0.min.js

110 ms

jquery.validate.unobtrusive-3.2.9.min.js

jquery.validate.unobtrusive-3.2.9.min.js

108 ms

pbu5jwo.css

pbu5jwo.css

164 ms

ltu7ubp.css

ltu7ubp.css

144 ms

js

js

51 ms

hotjar-1168371.js

hotjar-1168371.js

297 ms

bat.js

bat.js

296 ms

destination

destination

303 ms

destination

destination

301 ms

destination

destination

414 ms

insight.min.js

insight.min.js

454 ms

amzn.js

amzn.js

448 ms

destination

destination

287 ms

p.css

p.css

455 ms

p.css

p.css

474 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

183 ms

activityi;src=12968994;type=retar0;cat=retar0;ord=683122599870;npa=0;auiddc=557377869.1715545888;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;u8=No;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

activityi;src=12968994;type=retar0;cat=retar0;ord=683122599870;npa=0;auiddc=557377869.1715545888;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;u8=No;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

196 ms

activityi;src=12968994;type=inten0;cat=quote0;ord=1;num=1155220282264;npa=0;auiddc=557377869.1715545888;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

activityi;src=12968994;type=inten0;cat=quote0;ord=1;num=1155220282264;npa=0;auiddc=557377869.1715545888;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

191 ms

insight_tag_errors.gif

insight_tag_errors.gif

170 ms

logo.png

logo.png

95 ms

PL_Hero_top

PL_Hero_top

99 ms

PL_Hero_bottom

PL_Hero_bottom

106 ms

More-than-youd-expect-business-insurance

More-than-youd-expect-business-insurance

94 ms

jd-power-certification-415x415.png

jd-power-certification-415x415.png

114 ms

icon-facebook.svg

icon-facebook.svg

96 ms

icon-twitter.svg

icon-twitter.svg

124 ms

icon-instagram.svg

icon-instagram.svg

125 ms

icon-youtube.svg

icon-youtube.svg

126 ms

icon-linkedin.svg

icon-linkedin.svg

127 ms

fKS.js

fKS.js

271 ms

njm-texture-gray-600x1200.jpg

njm-texture-gray-600x1200.jpg

86 ms

business-hero.jpg

business-hero.jpg

160 ms

make-a-payment-cta.jpg

make-a-payment-cta.jpg

229 ms

discounts-cta.jpg

discounts-cta.jpg

229 ms

manage-your-policy-cta.jpg

manage-your-policy-cta.jpg

229 ms

d

d

84 ms

d

d

80 ms

d

d

227 ms

njm.woff

njm.woff

226 ms

src=12968994;type=inten0;cat=quote0;ord=1;num=1155220282264;npa=0;auiddc=*;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

src=12968994;type=inten0;cat=quote0;ord=1;num=1155220282264;npa=0;auiddc=*;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

341 ms

src=12968994;type=retar0;cat=retar0;ord=683122599870;npa=0;auiddc=*;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;u8=No;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

src=12968994;type=retar0;cat=retar0;ord=683122599870;npa=0;auiddc=*;u1=www.njm.com;u2=%2F;u3=desktop;u4=Product%20Agnostic;u5=State%20Agnostic;u8=No;pscdl=noapi;frm=0;gtm=45fe4580z877526838za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.njm.com%2F

438 ms

ArcherSSm-Bold-Pro.woff

ArcherSSm-Bold-Pro.woff

157 ms

ArcherSSm-Medium-Pro.woff

ArcherSSm-Medium-Pro.woff

157 ms

ArcherSSm-Book-Pro.woff

ArcherSSm-Book-Pro.woff

191 ms

utag.js

utag.js

258 ms

fbevents.js

fbevents.js

136 ms

ytc.js

ytc.js

135 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

224 ms

events

events

243 ms

c3metrics-785.js

c3metrics-785.js

322 ms

custom-trustpilot.css

custom-trustpilot.css

88 ms

events

events

167 ms

events

events

187 ms

events

events

194 ms

d

d

44 ms

10063079.json

10063079.json

90 ms

146601842493452

146601842493452

114 ms

generic

generic

68 ms

pixel

pixel

36 ms

google

google

5 ms

appnexus

appnexus

6 ms

Accessibility Review

njm.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

njm.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

njm.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Njm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Njm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

njm.com

Open Graph data is detected on the main page of NJM. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: