Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

nkd.de

Online shoppen bei NKD | Jeden Tag ein gutes Gefühl | NKD

Page Load Speed

4.7 sec in total

First Response

317 ms

Resources Loaded

3.7 sec

Page Rendered

682 ms

nkd.de screenshot

About Website

Visit nkd.de now to see the best up-to-date NKD content for Germany and also check out these interesting facts you probably never knew about nkd.de

Eintauchen in die Welt günstiger Mode im NKD Online Shop. Jetzt sparen! Mit Best-Preis-Garantie für alle Artikel. Kauf auf Rechnung. Diverse Zahlungsmethoden. Trusted Shops Gütesiegel. Gratis Filialli...

Visit nkd.de

Key Findings

We analyzed Nkd.de page load time and found that the first response time was 317 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

nkd.de performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value25.0 s

0/100

10%

TBT (Total Blocking Time)

Value52,310 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value74.2 s

0/100

10%

Network Requests Diagram

nkd.de

317 ms

404new.html

310 ms

www.nkd.com

290 ms

1_main_styles.css

196 ms

2_basic_layout.css

203 ms

Our browser made a total of 132 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nkd.de, 80% (105 requests) were made to Nkd.com and 3% (4 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Nkd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 804.1 kB (40%)

Content Size

2.0 MB

After Optimization

1.2 MB

In fact, the total size of Nkd.de main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 67.6 kB

  • Original 83.5 kB
  • After minification 83.0 kB
  • After compression 15.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.6 kB or 81% of the original size.

Image Optimization

-12%

Potential reduce by 131.4 kB

  • Original 1.1 MB
  • After minification 957.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, NKD needs image optimization as it can save up to 131.4 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 420.6 kB

  • Original 601.1 kB
  • After minification 550.3 kB
  • After compression 180.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 420.6 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 184.4 kB

  • Original 217.4 kB
  • After minification 178.6 kB
  • After compression 33.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nkd.de needs all CSS files to be minified and compressed as it can save up to 184.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (43%)

Requests Now

126

After Optimization

72

The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NKD. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

nkd.de accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

nkd.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

nkd.de SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    UTF8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nkd.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nkd.de main page’s claimed encoding is utf8. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of NKD. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: