Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

nl.ua

᎒ Нова Лінія - Інтернет-магазин NL.UA

Page Load Speed

6.7 sec in total

First Response

388 ms

Resources Loaded

5.9 sec

Page Rendered

492 ms

nl.ua screenshot

About Website

Visit nl.ua now to see the best up-to-date NL content for Ukraine and also check out these interesting facts you probably never knew about nl.ua

Нова Лінія

Visit nl.ua

Key Findings

We analyzed Nl.ua page load time and found that the first response time was 388 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

nl.ua performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value480 ms

60/100

30%

CLS (Cumulative Layout Shift)

Value0.087

93/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

nl.ua

388 ms

www.nl.ua

1680 ms

analytics.js

20 ms

kernel_main.css

231 ms

kernel_socialservices.css

240 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 95% of them (86 requests) were addressed to the original Nl.ua, 2% (2 requests) were made to Google-analytics.com and 2% (2 requests) were made to Bitrix.info. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Nl.ua.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (39%)

Content Size

4.3 MB

After Optimization

2.6 MB

In fact, the total size of Nl.ua main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 270.5 kB

  • Original 314.7 kB
  • After minification 295.6 kB
  • After compression 44.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 270.5 kB or 86% of the original size.

Image Optimization

-8%

Potential reduce by 200.4 kB

  • Original 2.4 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NL images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 919.6 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 325.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 919.6 kB or 74% of the original size.

CSS Optimization

-86%

Potential reduce by 293.2 kB

  • Original 342.5 kB
  • After minification 288.8 kB
  • After compression 49.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nl.ua needs all CSS files to be minified and compressed as it can save up to 293.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (18%)

Requests Now

89

After Optimization

73

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

nl.ua accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a valid value for its [lang] attribute.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

nl.ua best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

nl.ua SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    UK

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nl.ua can be misinterpreted by Google and other search engines. Our service has detected that Ukrainian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nl.ua main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of NL. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: