Tools & Wizards About Us
nordicexperience.co.uk screenshot

Report Summary

  • 71

    Performance

    Renders faster than
    81% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

nordicexperience.co.uk

Nordic Experience | Holidays to Iceland, Norway, Finland, Sweden

Page Load Speed

2.6 sec in total

First Response

383 ms

Resources Loaded

2 sec

Page Rendered

196 ms

nordicexperience.co.uk screenshot

About Website

Visit nordicexperience.co.uk now to see the best up-to-date Nordic Experience content for United Kingdom and also check out these interesting facts you probably never knew about nordicexperience.co.uk

Holidays to Iceland, Norway, Finland, Sweden and Lapland. See the Northern Lights and visit the Ice hotel.

Visit nordicexperience.co.uk

Key Findings

We analyzed Nordicexperience.co.uk page load time and found that the first response time was 383 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

nordicexperience.co.uk performance score

71

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

nordicexperience.co.uk

383 ms

css_272ec0739d5d4d0dcedcf490c8147bf5.css

208 ms

jquery.min.js

312 ms

drupal.js

212 ms

superfish.js

210 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 87% of them (47 requests) were addressed to the original Nordicexperience.co.uk, 7% (4 requests) were made to Google-analytics.com and 4% (2 requests) were made to Matomo.fonant.com. The less responsive or slowest element that took the longest time to load (980 ms) belongs to the original domain Nordicexperience.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 141.8 kB (6%)

Content Size

2.2 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nordicexperience.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 35.5 kB

  • Original 43.6 kB
  • After minification 40.0 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.5 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 94.2 kB

  • Original 2.1 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nordic Experience images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 11.3 kB

  • Original 106.9 kB
  • After minification 106.7 kB
  • After compression 95.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.3 kB or 11% of the original size.

CSS Optimization

-7%

Potential reduce by 761 B

  • Original 11.6 kB
  • After minification 11.6 kB
  • After compression 10.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordicexperience.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (38%)

Requests Now

53

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordic Experience. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

nordicexperience.co.uk

nordicexperience.co.uk

383 ms

css_272ec0739d5d4d0dcedcf490c8147bf5.css

css_272ec0739d5d4d0dcedcf490c8147bf5.css

208 ms

jquery.min.js

jquery.min.js

312 ms

drupal.js

drupal.js

212 ms

superfish.js

superfish.js

210 ms

jquery.bgiframe.min.js

jquery.bgiframe.min.js

211 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

218 ms

nice_menus.js

nice_menus.js

322 ms

piwik.js

piwik.js

309 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

309 ms

views_slideshow.js

views_slideshow.js

317 ms

googleanalytics.js

googleanalytics.js

328 ms

base.js

base.js

411 ms

dependent.js

dependent.js

411 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

411 ms

jquery.easing.1.1.1.js

jquery.easing.1.1.1.js

443 ms

json2.pack.js

json2.pack.js

442 ms

ddblock.js

ddblock.js

437 ms

superfish.js

superfish.js

512 ms

urchin.js

urchin.js

8 ms

analytics.js

analytics.js

70 ms

background.jpg

background.jpg

331 ms

logo-transparent.png

logo-transparent.png

110 ms

sn-facebook.jpg

sn-facebook.jpg

132 ms

sn-twitter.jpg

sn-twitter.jpg

103 ms

dropdown-arrow.png

dropdown-arrow.png

110 ms

nellim_husky_safari.jpg

nellim_husky_safari.jpg

425 ms

northern_lights4_674x310.jpg

northern_lights4_674x310.jpg

435 ms

shutterstock_37865620_cropped_text.jpg

shutterstock_37865620_cropped_text.jpg

734 ms

ss736769536_skiddo_674x310.jpg

ss736769536_skiddo_674x310.jpg

752 ms

magnifying-glass.png

magnifying-glass.png

234 ms

search-button.jpg

search-button.jpg

337 ms

subscribe-button.jpg

subscribe-button.jpg

434 ms

nordic_arctic_webslide_0.jpg

nordic_arctic_webslide_0.jpg

980 ms

grand_designs_swedish_lapland_0.jpg

grand_designs_swedish_lapland_0.jpg

550 ms

snowhotel_at_top_of_world_0.jpg

snowhotel_at_top_of_world_0.jpg

543 ms

northern_lights_experience_1.jpg

northern_lights_experience_1.jpg

544 ms

visit_father_christmas_in_lapland_0.jpg

visit_father_christmas_in_lapland_0.jpg

686 ms

brandon_lodge_arctic_archipelago.jpg

brandon_lodge_arctic_archipelago.jpg

680 ms

northern_lights_by_lake_inari.jpg

northern_lights_by_lake_inari.jpg

672 ms

fjell_fun_skiing.jpg

fjell_fun_skiing.jpg

791 ms

luxurious_lyngen_lodge.jpg

luxurious_lyngen_lodge.jpg

789 ms

spitsbergen_winter_adventure.jpg

spitsbergen_winter_adventure.jpg

792 ms

summer-blossom.jpg

summer-blossom.jpg

957 ms

whales-northern-lights.jpg

whales-northern-lights.jpg

862 ms

download-brochure.jpg

download-brochure.jpg

906 ms

ABTA-logo.jpg

ABTA-logo.jpg

892 ms

ATOL-logo.jpg

ATOL-logo.jpg

927 ms

IATA-logo.jpg

IATA-logo.jpg

971 ms

piwik.js

piwik.js

503 ms

__utm.gif

__utm.gif

16 ms

collect

collect

25 ms

js

js

69 ms

piwik.php

piwik.php

282 ms

Accessibility Review

nordicexperience.co.uk accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

nordicexperience.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nordicexperience.co.uk SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordicexperience.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nordicexperience.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nordicexperience.co.uk

Open Graph description is not detected on the main page of Nordic Experience. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: