Tools & Wizards About Us
nordicmarksman.com screenshot

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 48

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

nordicmarksman.com

Nordic Marksman - Biathlon, Nordic Sports and Target Shooting Supplies and Equipment, Canadian Distributor for J. G. Anschutz.

Page Load Speed

5.5 sec in total

First Response

194 ms

Resources Loaded

4.6 sec

Page Rendered

741 ms

nordicmarksman.com screenshot

About Website

Click here to check amazing Nordic Marksman content for Canada. Otherwise, check out these important facts you probably never knew about nordicmarksman.com

Canadian distributor for J.G. Anschutz, retailer for Biathlon, Nordic Sports, Olympic and Target Shooting supplies and equipment.

Visit nordicmarksman.com

Key Findings

We analyzed Nordicmarksman.com page load time and found that the first response time was 194 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

nordicmarksman.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.3 s

85/100

10%

Network Requests Diagram

nordicmarksman.com

194 ms

www.nordicmarksman.com

3140 ms

style.css

90 ms

javascript.js

240 ms

core-analytics-54csc.js

70 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 95% of them (55 requests) were addressed to the original Nordicmarksman.com, 3% (2 requests) were made to Ssl.google-analytics.com and 2% (1 request) were made to Google-analytics.jsdelive.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Nordicmarksman.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 362.3 kB (10%)

Content Size

3.7 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nordicmarksman.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 52.7 kB

  • Original 63.4 kB
  • After minification 61.9 kB
  • After compression 10.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.7 kB or 83% of the original size.

Image Optimization

-9%

Potential reduce by 305.6 kB

  • Original 3.6 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nordic Marksman images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 2.3 kB

  • Original 57.2 kB
  • After minification 57.2 kB
  • After compression 54.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 1.8 kB

  • Original 7.2 kB
  • After minification 7.2 kB
  • After compression 5.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordicmarksman.com needs all CSS files to be minified and compressed as it can save up to 1.8 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (5%)

Requests Now

55

After Optimization

52

  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordic Marksman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

nordicmarksman.com

nordicmarksman.com

194 ms

www.nordicmarksman.com

www.nordicmarksman.com

3140 ms

style.css

style.css

90 ms

javascript.js

javascript.js

240 ms

core-analytics-54csc.js

core-analytics-54csc.js

70 ms

ga_js

ga_js

229 ms

background.js

background.js

229 ms

ga.js

ga.js

52 ms

bigbg.jpg

bigbg.jpg

229 ms

logo.gif

logo.gif

81 ms

cart-icon.gif

cart-icon.gif

90 ms

slogan.gif

slogan.gif

80 ms

menubg.jpg

menubg.jpg

90 ms

arrow.png

arrow.png

160 ms

productshowcase1660740949.jpg

productshowcase1660740949.jpg

382 ms

productshowcase1352119452.jpg

productshowcase1352119452.jpg

317 ms

productshowcase1496249800.jpg

productshowcase1496249800.jpg

689 ms

productshowcase1642346816.jpg

productshowcase1642346816.jpg

532 ms

productshowcase1664125549.jpg

productshowcase1664125549.jpg

463 ms

productshowcase1679149529.jpg

productshowcase1679149529.jpg

307 ms

productshowcase1642344877.jpg

productshowcase1642344877.jpg

386 ms

productshowcase1720626222.jpg

productshowcase1720626222.jpg

470 ms

Template%201.jpg

Template%201.jpg

459 ms

Accepted.jpg

Accepted.jpg

464 ms

ANSCHUTZ_2016_jpg_1farbig_schwarz.jpg

ANSCHUTZ_2016_jpg_1farbig_schwarz.jpg

537 ms

STEYR_ARMS_Linie_pos.jpg

STEYR_ARMS_Linie_pos.jpg

543 ms

LOGO%20100%20Black.png

LOGO%20100%20Black.png

543 ms

ahg-black%20100.jpg

ahg-black%20100.jpg

548 ms

Logo_04(2).jpg

Logo_04(2).jpg

610 ms

leica-1-logo%2025.jpg

leica-1-logo%2025.jpg

614 ms

spuhrlogo_svart(1).jpg

spuhrlogo_svart(1).jpg

621 ms

Bear%20Sm50%20Black.jpg

Bear%20Sm50%20Black.jpg

621 ms

28e86abb-ad26-48ea-8f29-56275b9f18cblack.jpg

28e86abb-ad26-48ea-8f29-56275b9f18cblack.jpg

625 ms

talley1.jpg

talley1.jpg

689 ms

1%20PNG%20Official(1).png

1%20PNG%20Official(1).png

692 ms

Leupold-Logo.png

Leupold-Logo.png

698 ms

GRS_Gro%C3%9F(1).png

GRS_Gro%C3%9F(1).png

700 ms

SK_LOGO_VECTOR_BW_ORIGINAL_11014.jpg

SK_LOGO_VECTOR_BW_ORIGINAL_11014.jpg

703 ms

Lapua%20Black%20jpg.jpg

Lapua%20Black%20jpg.jpg

915 ms

eleylogo%20Black.jpg

eleylogo%20Black.jpg

769 ms

Magpul_BLK_200x200_1.png

Magpul_BLK_200x200_1.png

770 ms

Sig.jpg

Sig.jpg

777 ms

FortnerLogo_00.jpg

FortnerLogo_00.jpg

778 ms

hogsaddle_logo01%20Black.png

hogsaddle_logo01%20Black.png

748 ms

__utm.gif

__utm.gif

11 ms

centra_mec_logo_black_small.jpg

centra_mec_logo_black_small.jpg

774 ms

1200px-Trijicon_logo_svg.png

1200px-Trijicon_logo_svg.png

772 ms

authorized-dealers2.png

authorized-dealers2.png

768 ms

10x10_Aimpoint-Logo_V01.png

10x10_Aimpoint-Logo_V01.png

769 ms

tablogo_BW(1).png

tablogo_BW(1).png

705 ms

negrini-logo-italianflag.jpg

negrini-logo-italianflag.jpg

704 ms

Perazzi-Logo_Black.png

Perazzi-Logo_Black.png

625 ms

bottomlogo.gif

bottomlogo.gif

621 ms

home1.jpg

home1.jpg

557 ms

home2.jpg

home2.jpg

556 ms

home3.jpg

home3.jpg

538 ms

home4.jpg

home4.jpg

548 ms

gobg.jpg

gobg.jpg

549 ms

Accessibility Review

nordicmarksman.com accessibility score

48

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

nordicmarksman.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nordicmarksman.com SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordicmarksman.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nordicmarksman.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nordicmarksman.com

Open Graph description is not detected on the main page of Nordic Marksman. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: