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nordicpureair.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

nordicpureair.com

Air Filters | AC Filters & Furnace Filters | Nordic Pure

Page Load Speed

2.5 sec in total

First Response

34 ms

Resources Loaded

1.1 sec

Page Rendered

1.4 sec

nordicpureair.com screenshot

About Website

Welcome to nordicpureair.com homepage info - get ready to check Nordic Pure Air best content right away, or after learning these important things about nordicpureair.com

Nordic Pure is an industry leader in furnace & air conditioning air filters. We have all MERVs and Sizes. Made in the USA. Shop today!

Visit nordicpureair.com

Key Findings

We analyzed Nordicpureair.com page load time and found that the first response time was 34 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

nordicpureair.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value18.0 s

0/100

25%

SI (Speed Index)

Value3.9 s

82/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.278

44/100

15%

TTI (Time to Interactive)

Value6.4 s

60/100

10%

Network Requests Diagram

nordicpureair.com

34 ms

nordicpure.com

14 ms

www.nordicpure.com

47 ms

wc-authorize-net-cim-checkout-block.css

11 ms

index.css

12 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nordicpureair.com, 84% (77 requests) were made to Nordicpure.com and 13% (12 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (804 ms) relates to the external source Nordicpure.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.0 MB (44%)

Content Size

9.2 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nordicpureair.com main page is 9.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 221.3 kB

  • Original 265.8 kB
  • After minification 256.2 kB
  • After compression 44.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 221.3 kB or 83% of the original size.

Image Optimization

-43%

Potential reduce by 3.7 MB

  • Original 8.7 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Nordic Pure Air needs image optimization as it can save up to 3.7 MB or 43% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-14%

Potential reduce by 9.5 kB

  • Original 65.6 kB
  • After minification 65.6 kB
  • After compression 56.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.5 kB or 14% of the original size.

CSS Optimization

-22%

Potential reduce by 44.6 kB

  • Original 207.1 kB
  • After minification 206.9 kB
  • After compression 162.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordicpureair.com needs all CSS files to be minified and compressed as it can save up to 44.6 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (48%)

Requests Now

73

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordic Pure Air. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 33 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nordicpureair.com

nordicpureair.com

34 ms

nordicpure.com

nordicpure.com

14 ms

www.nordicpure.com

www.nordicpure.com

47 ms

wc-authorize-net-cim-checkout-block.css

wc-authorize-net-cim-checkout-block.css

11 ms

index.css

index.css

12 ms

styles.css

styles.css

19 ms

woocommerce-layout.css

woocommerce-layout.css

21 ms

woocommerce.css

woocommerce.css

21 ms

wt-import-export-for-woo-public.css

wt-import-export-for-woo-public.css

18 ms

sv-wc-payment-gateway-payment-form.min.css

sv-wc-payment-gateway-payment-form.min.css

18 ms

style.min.css

style.min.css

18 ms

woocommerce.css

woocommerce.css

25 ms

style.css

style.css

26 ms

style.css

style.css

24 ms

style.min.css

style.min.css

25 ms

theme.min.css

theme.min.css

24 ms

elementor-icons.min.css

elementor-icons.min.css

27 ms

custom-frontend.min.css

custom-frontend.min.css

31 ms

swiper.min.css

swiper.min.css

30 ms

post-109013.css

post-109013.css

29 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

41 ms

all.min.css

all.min.css

38 ms

v4-shims.min.css

v4-shims.min.css

28 ms

global.css

global.css

52 ms

post-7.css

post-7.css

54 ms

post-318320.css

post-318320.css

51 ms

post-318324.css

post-318324.css

57 ms

post-450975.css

post-450975.css

58 ms

css

css

64 ms

fontawesome.min.css

fontawesome.min.css

57 ms

solid.min.css

solid.min.css

60 ms

regular.min.css

regular.min.css

61 ms

brands.min.css

brands.min.css

61 ms

jquery.min.js

jquery.min.js

63 ms

jquery-migrate.min.js

jquery-migrate.min.js

60 ms

wc-blocks.css

wc-blocks.css

59 ms

animations.min.css

animations.min.css

59 ms

search.min.js

search.min.js

59 ms

lazyload.min.js

lazyload.min.js

59 ms

WIN-FREE-FILTERS-FOR-A-YEAR-6.png

WIN-FREE-FILTERS-FOR-A-YEAR-6.png

804 ms

top_quality_filters_bg.jpg

top_quality_filters_bg.jpg

18 ms

4_pack_promo_bg.jpg

4_pack_promo_bg.jpg

20 ms

proudly_made_in_usa_bg.jpg

proudly_made_in_usa_bg.jpg

19 ms

home_products_top_border_bg.png

home_products_top_border_bg.png

16 ms

AC-furnace-air-filters-scaled-1-e1691591234630.webp

AC-furnace-air-filters-scaled-1-e1691591234630.webp

15 ms

main_pluscarbon-scaled-1-e1691591225130.webp

main_pluscarbon-scaled-1-e1691591225130.webp

17 ms

main_purecarbon-scaled-1-e1691591212764.webp

main_purecarbon-scaled-1-e1691591212764.webp

18 ms

main_airvent-scaled-1-e1691591198149.webp

main_airvent-scaled-1-e1691591198149.webp

188 ms

main_accessories-e1691591189121.webp

main_accessories-e1691591189121.webp

278 ms

main_airpurifier-scaled-1-e1691591173673.webp

main_airpurifier-scaled-1-e1691591173673.webp

23 ms

nordic_shield_logo_bg_overlay.png

nordic_shield_logo_bg_overlay.png

273 ms

61RhWZr9-WL._AC_SL1000_.jpg

61RhWZr9-WL._AC_SL1000_.jpg

188 ms

1_m12_airflow.jpg

1_m12_airflow.jpg

190 ms

seasonal_allergies-scaled.jpg

seasonal_allergies-scaled.jpg

233 ms

Plain-Texture-Background.jpg

Plain-Texture-Background.jpg

232 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

24 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

121 ms

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

188 ms

KFOkCnqEu92Fr1MmgVxIIzcXKMny.ttf

KFOkCnqEu92Fr1MmgVxIIzcXKMny.ttf

189 ms

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

190 ms

KFOlCnqEu92Fr1MmYUtfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmYUtfBBc9AMP6lQ.ttf

191 ms

lux_logo_final_white.png

lux_logo_final_white.png

273 ms

logousa.png

logousa.png

227 ms

hero_4_pack.png

hero_4_pack.png

419 ms

hero_made_in_america_badge.png

hero_made_in_america_badge.png

266 ms

nordic_pure_hero_corner_logo.png

nordic_pure_hero_corner_logo.png

425 ms

home_view_all_products_icon.png

home_view_all_products_icon.png

267 ms

home_ac_furnace_air_filters_icon-qabssvv014vzn7aclv3zlnoz6l2zwrfqjokyyjg2ys.png

home_ac_furnace_air_filters_icon-qabssvv014vzn7aclv3zlnoz6l2zwrfqjokyyjg2ys.png

267 ms

home_ac_furnace_air_filters_plus_carbon_icon-qabssvv014vzn7aclv3zlnoz6l2zwrfqjokyyjg2ys.png

home_ac_furnace_air_filters_plus_carbon_icon-qabssvv014vzn7aclv3zlnoz6l2zwrfqjokyyjg2ys.png

268 ms

home_air_filters_for_odors_pure_carbon_icon-qabsswsu7yx9yt8zgdim65gfryyd4gjgvt8gfteosk.png

home_air_filters_for_odors_pure_carbon_icon-qabsswsu7yx9yt8zgdim65gfryyd4gjgvt8gfteosk.png

268 ms

home_air_vent_filters_icon-qabssxqoesykaf7mavx8qn7wdctqc5n77xvxx3damc.png

home_air_vent_filters_icon-qabssxqoesykaf7mavx8qn7wdctqc5n77xvxx3damc.png

269 ms

home_hvac_accessories_icon-qabssxqoesykaf7mavx8qn7wdctqc5n77xvxx3damc.png

home_hvac_accessories_icon-qabssxqoesykaf7mavx8qn7wdctqc5n77xvxx3damc.png

269 ms

home_air_purifier_filters_icon-qabsswsu7yx9yt8zgdim65gfryyd4gjgvt8gfteosk.png

home_air_purifier_filters_icon-qabsswsu7yx9yt8zgdim65gfryyd4gjgvt8gfteosk.png

271 ms

what-are-the-different-types-of-air-filters-e1691592416272.jpg

what-are-the-different-types-of-air-filters-e1691592416272.jpg

308 ms

how-do-i-know-what-size-air-filter-i-need-e1691592427361.jpg

how-do-i-know-what-size-air-filter-i-need-e1691592427361.jpg

270 ms

how-often-should-i-change-my-nordic-pure-air-filters-e1691592436369.jpg

how-often-should-i-change-my-nordic-pure-air-filters-e1691592436369.jpg

271 ms

merv-8-banner.png

merv-8-banner.png

272 ms

merv-11-banner.png

merv-11-banner.png

272 ms

merv-13-banner.png

merv-13-banner.png

273 ms

video-1.jpg

video-1.jpg

534 ms

ezgif-5-c17a0117483d.png

ezgif-5-c17a0117483d.png

488 ms

eicons.woff

eicons.woff

194 ms

KFOkCnqEu92Fr1Mu51xIIzcXKMny.ttf

KFOkCnqEu92Fr1Mu51xIIzcXKMny.ttf

109 ms

KFOjCnqEu92Fr1Mu51S7ACc6CsHYl4BO.ttf

KFOjCnqEu92Fr1Mu51S7ACc6CsHYl4BO.ttf

108 ms

KFOjCnqEu92Fr1Mu51TjASc6CsHYl4BO.ttf

KFOjCnqEu92Fr1Mu51TjASc6CsHYl4BO.ttf

109 ms

KFOiCnqEu92Fr1Mu51QrEzAdKuvwnYg.ttf

KFOiCnqEu92Fr1Mu51QrEzAdKuvwnYg.ttf

150 ms

KFOjCnqEu92Fr1Mu51TzBic6CsHYl4BO.ttf

KFOjCnqEu92Fr1Mu51TzBic6CsHYl4BO.ttf

108 ms

KFOjCnqEu92Fr1Mu51TLBCc6CsHYl4BO.ttf

KFOjCnqEu92Fr1Mu51TLBCc6CsHYl4BO.ttf

149 ms

fa-solid-900.woff

fa-solid-900.woff

193 ms

fa-regular-400.woff

fa-regular-400.woff

194 ms

fa-brands-400.woff

fa-brands-400.woff

194 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

3 ms

Accessibility Review

nordicpureair.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

nordicpureair.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nordicpureair.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordicpureair.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nordicpureair.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nordicpureair.com

Open Graph data is detected on the main page of Nordic Pure Air. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: