Tools & Wizards About Us
nordisk.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

nordisk.co.uk

Nordisk | High performance tents & outdoor clothing

Page Load Speed

4.1 sec in total

First Response

424 ms

Resources Loaded

3.1 sec

Page Rendered

553 ms

nordisk.co.uk screenshot

About Website

Welcome to nordisk.co.uk homepage info - get ready to check Nordisk best content right away, or after learning these important things about nordisk.co.uk

Introducing Nordisk, home to Scandinavian high-performance tents and outdoor equipment. Made for outdoor adventures since 1901. Shop online today.

Visit nordisk.co.uk

Key Findings

We analyzed Nordisk.co.uk page load time and found that the first response time was 424 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

nordisk.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value40.9 s

0/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value5,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value24.2 s

0/100

10%

Network Requests Diagram

nordisk.co.uk

424 ms

nordisk.co.uk

876 ms

uc.js

121 ms

js

147 ms

klaviyo.js

352 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 54% of them (37 requests) were addressed to the original Nordisk.co.uk, 12% (8 requests) were made to Static.klaviyo.com and 9% (6 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Nordisk.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 398.2 kB (8%)

Content Size

5.2 MB

After Optimization

4.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nordisk.co.uk main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 95.2 kB

  • Original 108.7 kB
  • After minification 70.9 kB
  • After compression 13.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.8 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.2 kB or 88% of the original size.

Image Optimization

-5%

Potential reduce by 220.9 kB

  • Original 4.6 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nordisk images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 59.0 kB

  • Original 468.7 kB
  • After minification 468.5 kB
  • After compression 409.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.0 kB or 13% of the original size.

CSS Optimization

-27%

Potential reduce by 23.2 kB

  • Original 86.1 kB
  • After minification 86.1 kB
  • After compression 63.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordisk.co.uk needs all CSS files to be minified and compressed as it can save up to 23.2 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (58%)

Requests Now

62

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordisk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nordisk.co.uk

nordisk.co.uk

424 ms

nordisk.co.uk

nordisk.co.uk

876 ms

uc.js

uc.js

121 ms

js

js

147 ms

klaviyo.js

klaviyo.js

352 ms

js

js

285 ms

font-awesome.min.css

font-awesome.min.css

78 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

286 ms

main-nordisk90C782DF07F686C104F7B5328DA8C45D.css

main-nordisk90C782DF07F686C104F7B5328DA8C45D.css

411 ms

bootstrap-A845C3340A282ACF0C26AC86DDA2BA50.js

bootstrap-A845C3340A282ACF0C26AC86DDA2BA50.js

772 ms

structbase-778A8755B27C0DC872DBBF1A93DE4372.js

structbase-778A8755B27C0DC872DBBF1A93DE4372.js

516 ms

basket-FF37190EA231393E2980576FEA13F045.js

basket-FF37190EA231393E2980576FEA13F045.js

520 ms

hoverIntent.js

hoverIntent.js

521 ms

Nordisk.ProductList.js

Nordisk.ProductList.js

520 ms

jquery.mmenu.all.min.js

jquery.mmenu.all.min.js

279 ms

_nordisk.js

_nordisk.js

519 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

620 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

615 ms

packery.mode.pkgd.min.js

packery.mode.pkgd.min.js

617 ms

platform.js

platform.js

42 ms

gtm.js

gtm.js

163 ms

tracking.js

tracking.js

160 ms

fbevents.js

fbevents.js

62 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

170 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

186 ms

runtime.de3587c9054d415a20c1.js

runtime.de3587c9054d415a20c1.js

146 ms

sharedUtils.52f9c435f5e232af1a21.js

sharedUtils.52f9c435f5e232af1a21.js

164 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

153 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

165 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

163 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

164 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

152 ms

analytics.js

analytics.js

173 ms

embed.html

embed.html

157 ms

embed.html

embed.html

160 ms

logo.png

logo.png

232 ms

Nordisk_svg_logo.svg

Nordisk_svg_logo.svg

231 ms

autumn-adventures3.jpg

autumn-adventures3.jpg

1164 ms

autumn-adventures4.jpg

autumn-adventures4.jpg

887 ms

pictures-with-fake-button3.jpg

pictures-with-fake-button3.jpg

883 ms

pictures-with-fake-button4.jpg

pictures-with-fake-button4.jpg

1070 ms

our-pact-with-nature.jpg

our-pact-with-nature.jpg

1165 ms

meet-our-hero-brian.png

meet-our-hero-brian.png

939 ms

meet-our-hero-nyt-kapitel.png

meet-our-hero-nyt-kapitel.png

1264 ms

bushcraft-9.jpg

bushcraft-9.jpg

1170 ms

2023-01_savascoban_cordillera_cr_robertkoschitzki_ravirfilm_-177.jpg

2023-01_savascoban_cordillera_cr_robertkoschitzki_ravirfilm_-177.jpg

1129 ms

colour-block-blue-spirit.jpg

colour-block-blue-spirit.jpg

1169 ms

colour-block-green-ambition.jpg

colour-block-green-ambition.jpg

1227 ms

colour-block-orange-addiction.jpg

colour-block-orange-addiction.jpg

1264 ms

gb.svg

gb.svg

1205 ms

chunxue_oppland-3_winter_7-thechunsnowworld-2.jpg

chunxue_oppland-3_winter_7-thechunsnowworld-2.jpg

1216 ms

Nordisk_logo_vertical.png

Nordisk_logo_vertical.png

1211 ms

pay_visa.svg

pay_visa.svg

1266 ms

pay_visa_electron.svg

pay_visa_electron.svg

1297 ms

pay_mastercard.svg

pay_mastercard.svg

1305 ms

pay_maestro.svg

pay_maestro.svg

1303 ms

signaot-light.otf

signaot-light.otf

1269 ms

pt-sans-regular.woff

pt-sans-regular.woff

1277 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

42 ms

react.production.min.js

react.production.min.js

18 ms

react-dom.production.min.js

react-dom.production.min.js

18 ms

react-is.production.min.js

react-is.production.min.js

41 ms

styled-components.min.js

styled-components.min.js

38 ms

embed.js

embed.js

49 ms

embed.css

embed.css

17 ms

quant.js

quant.js

25 ms

nordisk_svg_logo.svg

nordisk_svg_logo.svg

1182 ms

collect

collect

4 ms

nordisk_logo_vertical.png

nordisk_logo_vertical.png

179 ms

Accessibility Review

nordisk.co.uk accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

nordisk.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

nordisk.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordisk.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nordisk.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nordisk.co.uk

Open Graph description is not detected on the main page of Nordisk. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: