Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

9.4 sec in total

First Response

1.3 sec

Resources Loaded

5.9 sec

Page Rendered

2.2 sec

nordstromchicago.com screenshot

About Website

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Key Findings

We analyzed Nordstromchicago.com page load time and found that the first response time was 1.3 sec and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

nordstromchicago.com performance score

0

Network Requests Diagram

nordstromchicago.com

1348 ms

default.css

971 ms

lytebox.css

359 ms

tabs.css

370 ms

styles.css

374 ms

Our browser made a total of 296 requests to load all elements on the main page. We found that 13% of them (38 requests) were addressed to the original Nordstromchicago.com, 32% (94 requests) were made to C.dx.com and 15% (43 requests) were made to Img.dxcdn.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Nordstromchicago.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (24%)

Content Size

4.8 MB

After Optimization

3.7 MB

In fact, the total size of Nordstromchicago.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 337.8 kB

  • Original 376.0 kB
  • After minification 357.9 kB
  • After compression 38.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 337.8 kB or 90% of the original size.

Image Optimization

-6%

Potential reduce by 203.1 kB

  • Original 3.5 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nordstromchicago images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 176.9 kB

  • Original 403.7 kB
  • After minification 403.6 kB
  • After compression 226.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 176.9 kB or 44% of the original size.

CSS Optimization

-87%

Potential reduce by 458.6 kB

  • Original 529.3 kB
  • After minification 339.8 kB
  • After compression 70.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordstromchicago.com needs all CSS files to be minified and compressed as it can save up to 458.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 86 (30%)

Requests Now

289

After Optimization

203

The browser has sent 289 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordstromchicago. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

SEO Factors

nordstromchicago.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordstromchicago.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Nordstromchicago.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Nordstromchicago. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: