Tools & Wizards About Us
norsepaddles.com screenshot

Report Summary

  • 81

    Performance

    Renders faster than
    86% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

norsepaddles.com

Norse Paddle Company LLC » High Quality and Durable Compression Molded Composite Boating Paddles

Page Load Speed

886 ms in total

First Response

100 ms

Resources Loaded

576 ms

Page Rendered

210 ms

norsepaddles.com screenshot

About Website

Click here to check amazing Norse Paddles content. Otherwise, check out these important facts you probably never knew about norsepaddles.com

Norse Paddle Company, LLC manufactures high quality and durable compression molded composite boating paddles for canoeing, rafting, kayaking, whitewater, touring, fishing, recreation.

Visit norsepaddles.com

Key Findings

We analyzed Norsepaddles.com page load time and found that the first response time was 100 ms and then it took 786 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

norsepaddles.com performance score

81

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value2.0 s

99/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.9 s

96/100

10%

Network Requests Diagram

norsepaddles.com

100 ms

www.norsepaddles.com

368 ms

960.css

37 ms

style.css

46 ms

search-button.jpg

37 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 83% of them (19 requests) were addressed to the original Norsepaddles.com, 9% (2 requests) were made to Verify.authorize.net and 9% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (368 ms) belongs to the original domain Norsepaddles.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.9 kB (11%)

Content Size

440.3 kB

After Optimization

390.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Norsepaddles.com main page is 440.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 384.2 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 8.3 kB

  • Original 11.4 kB
  • After minification 9.2 kB
  • After compression 3.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.3 kB or 73% of the original size.

Image Optimization

-5%

Potential reduce by 18.6 kB

  • Original 384.2 kB
  • After minification 365.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Norse Paddles images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 517 B

  • Original 18.6 kB
  • After minification 18.6 kB
  • After compression 18.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-86%

Potential reduce by 22.5 kB

  • Original 26.1 kB
  • After minification 22.8 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Norsepaddles.com needs all CSS files to be minified and compressed as it can save up to 22.5 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (24%)

Requests Now

21

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Norse Paddles. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

norsepaddles.com

norsepaddles.com

100 ms

www.norsepaddles.com

www.norsepaddles.com

368 ms

960.css

960.css

37 ms

style.css

style.css

46 ms

search-button.jpg

search-button.jpg

37 ms

norse-paddle-company.jpg

norse-paddle-company.jpg

39 ms

highlight_b37ij6t8fu4.jpg

highlight_b37ij6t8fu4.jpg

78 ms

highlight_jf3snsut8gz.jpg

highlight_jf3snsut8gz.jpg

79 ms

view-norse-products.jpg

view-norse-products.jpg

50 ms

home_uqyd7r64z2y.jpg

home_uqyd7r64z2y.jpg

53 ms

seal.js

seal.js

78 ms

visa-mastercard.jpg

visa-mastercard.jpg

39 ms

bg.jpg

bg.jpg

52 ms

search-box.jpg

search-box.jpg

14 ms

pro_t_040d443wm4i.jpg

pro_t_040d443wm4i.jpg

23 ms

shader.png

shader.png

22 ms

pro_t_6jakk74mx4i.jpg

pro_t_6jakk74mx4i.jpg

34 ms

front-feature_y4x2mz2w2bm.jpg

front-feature_y4x2mz2w2bm.jpg

43 ms

testimonial-q-left.jpg

testimonial-q-left.jpg

34 ms

testimonial-q-right.jpg

testimonial-q-right.jpg

39 ms

ga.js

ga.js

18 ms

secure90x72.gif

secure90x72.gif

57 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

norsepaddles.com accessibility score

67

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

Best Practices

norsepaddles.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

norsepaddles.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Norsepaddles.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Norsepaddles.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

norsepaddles.com

Open Graph description is not detected on the main page of Norse Paddles. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: