Tools & Wizards About Us
northboundstudiodesign.com screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

northboundstudiodesign.com

Grand Rapids Design, Branding & Marketing Agency – Northbound Studio

Page Load Speed

964 ms in total

First Response

60 ms

Resources Loaded

431 ms

Page Rendered

473 ms

northboundstudiodesign.com screenshot

About Website

Visit northboundstudiodesign.com now to see the best up-to-date Northbound Studio Design content and also check out these interesting facts you probably never knew about northboundstudiodesign.com

Northbound Studio is a branding, web design, and graphic design firm in Grand Rapids, MI. Start your journey today!

Visit northboundstudiodesign.com

Key Findings

We analyzed Northboundstudiodesign.com page load time and found that the first response time was 60 ms and then it took 904 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

northboundstudiodesign.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value7.8 s

23/100

10%

TBT (Total Blocking Time)

Value420 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

northboundstudiodesign.com

60 ms

northboundstudiodesign.com

26 ms

autoptimize_a57d42db3185c81e044740df72dabf7d.css

17 ms

autoptimize_single_7a09902f2b05978094fb9f3eb27e1cd3.css

14 ms

jquery.min.js

77 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 85% of them (22 requests) were addressed to the original Northboundstudiodesign.com, 8% (2 requests) were made to Cdn.userway.org and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (221 ms) belongs to the original domain Northboundstudiodesign.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 220.0 kB (14%)

Content Size

1.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northboundstudiodesign.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 872.7 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 123.9 kB

  • Original 140.9 kB
  • After minification 140.7 kB
  • After compression 17.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.9 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 16.0 kB

  • Original 872.7 kB
  • After minification 856.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northbound Studio Design images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 35.9 kB

  • Original 357.7 kB
  • After minification 357.7 kB
  • After compression 321.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 44.3 kB

  • Original 237.7 kB
  • After minification 237.7 kB
  • After compression 193.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northboundstudiodesign.com needs all CSS files to be minified and compressed as it can save up to 44.3 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (53%)

Requests Now

19

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northbound Studio Design. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

northboundstudiodesign.com

northboundstudiodesign.com

60 ms

northboundstudiodesign.com

northboundstudiodesign.com

26 ms

autoptimize_a57d42db3185c81e044740df72dabf7d.css

autoptimize_a57d42db3185c81e044740df72dabf7d.css

17 ms

autoptimize_single_7a09902f2b05978094fb9f3eb27e1cd3.css

autoptimize_single_7a09902f2b05978094fb9f3eb27e1cd3.css

14 ms

jquery.min.js

jquery.min.js

77 ms

js

js

205 ms

lazysizes.min.js

lazysizes.min.js

124 ms

dom-ready.min.js

dom-ready.min.js

123 ms

hooks.min.js

hooks.min.js

123 ms

i18n.min.js

i18n.min.js

124 ms

a11y.min.js

a11y.min.js

125 ms

autoptimize_a9a42c72f6f706455571e2883f2fba56.js

autoptimize_a9a42c72f6f706455571e2883f2fba56.js

221 ms

fbevents.js

fbevents.js

135 ms

widget.js

widget.js

210 ms

compass@2x.png

compass@2x.png

87 ms

Card-Home.jpg

Card-Home.jpg

117 ms

11.png

11.png

117 ms

northbound-logo-1.png

northbound-logo-1.png

12 ms

Card-Services1-01.jpg

Card-Services1-01.jpg

121 ms

181221033833Sanchez.woff

181221033833Sanchez.woff

28 ms

181221033455Rift-Bold.woff

181221033455Rift-Bold.woff

50 ms

181221033741Rift-Light.woff

181221033741Rift-Light.woff

50 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

51 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

51 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

6 ms

widget_app_base_1726651421361.js

widget_app_base_1726651421361.js

24 ms

Accessibility Review

northboundstudiodesign.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

northboundstudiodesign.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

northboundstudiodesign.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northboundstudiodesign.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northboundstudiodesign.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northboundstudiodesign.com

Open Graph data is detected on the main page of Northbound Studio Design. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: