Tools & Wizards About Us
northcountrymktg.com screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

northcountrymktg.com

North Country Marketing Ltd. - Minnesota, North Dakota, South Dakota, Wisconsin, Illinois

Page Load Speed

2.1 sec in total

First Response

685 ms

Resources Loaded

1.2 sec

Page Rendered

184 ms

northcountrymktg.com screenshot

About Website

Visit northcountrymktg.com now to see the best up-to-date North Country Mktg content and also check out these interesting facts you probably never knew about northcountrymktg.com

North Country Marketing, Ltd. is a manufacturers representative firm specializing in the shooting sports industry, servicing Minnesota, Wisconsin, Illinois, North Dakota, and South Dakota.

Visit northcountrymktg.com

Key Findings

We analyzed Northcountrymktg.com page load time and found that the first response time was 685 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

northcountrymktg.com performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

65/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.5 s

92/100

10%

Network Requests Diagram

northcountrymktg.com

685 ms

base.css

83 ms

desktop.css

69 ms

jquery-1.6.min.js

171 ms

jquery-lightbox-0.5.1.js

100 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 93% of them (25 requests) were addressed to the original Northcountrymktg.com, 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (685 ms) belongs to the original domain Northcountrymktg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 180.5 kB (36%)

Content Size

501.9 kB

After Optimization

321.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northcountrymktg.com main page is 501.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 272.7 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 7.7 kB

  • Original 12.1 kB
  • After minification 11.2 kB
  • After compression 4.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.7 kB or 64% of the original size.

Image Optimization

-7%

Potential reduce by 19.3 kB

  • Original 272.7 kB
  • After minification 253.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. North Country Mktg images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 90.8 kB

  • Original 145.6 kB
  • After minification 130.9 kB
  • After compression 54.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.8 kB or 62% of the original size.

CSS Optimization

-88%

Potential reduce by 62.7 kB

  • Original 71.4 kB
  • After minification 39.7 kB
  • After compression 8.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northcountrymktg.com needs all CSS files to be minified and compressed as it can save up to 62.7 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (30%)

Requests Now

23

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of North Country Mktg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northcountrymktg.com

northcountrymktg.com

685 ms

base.css

base.css

83 ms

desktop.css

desktop.css

69 ms

jquery-1.6.min.js

jquery-1.6.min.js

171 ms

jquery-lightbox-0.5.1.js

jquery-lightbox-0.5.1.js

100 ms

jquery-flexslider-min.js

jquery-flexslider-min.js

68 ms

jquery-initiate.js

jquery-initiate.js

77 ms

fonts.css

fonts.css

35 ms

flexslider.css

flexslider.css

42 ms

jquery-lightbox-0.5.css

jquery-lightbox-0.5.css

37 ms

ga.js

ga.js

27 ms

ncm-sitebg.jpg

ncm-sitebg.jpg

102 ms

ncm-header.jpg

ncm-header.jpg

105 ms

ncm-logo-print.gif

ncm-logo-print.gif

33 ms

ncm-logo.jpg

ncm-logo.jpg

37 ms

loading.gif

loading.gif

39 ms

ncm-logo-browning.gif

ncm-logo-browning.gif

38 ms

ncm-logo-winchester01.gif

ncm-logo-winchester01.gif

65 ms

ncm-logo-vortex.gif

ncm-logo-vortex.gif

69 ms

ncm-logo-gsm.gif

ncm-logo-gsm.gif

70 ms

ncm-logo-ux.gif

ncm-logo-ux.gif

71 ms

ncm-logo-manzella.gif

ncm-logo-manzella.gif

95 ms

getslideshowimage.aspx

getslideshowimage.aspx

174 ms

getslideshowimage.aspx

getslideshowimage.aspx

240 ms

getslideshowimage.aspx

getslideshowimage.aspx

173 ms

__utm.gif

__utm.gif

13 ms

print.css

print.css

34 ms

Accessibility Review

northcountrymktg.com accessibility score

63

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

northcountrymktg.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

northcountrymktg.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northcountrymktg.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Northcountrymktg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northcountrymktg.com

Open Graph description is not detected on the main page of North Country Mktg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: