Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

northdesignerwear.co.uk

North Designerwear | Mens & Ladies, Designer/Streetwear Clothing

Page Load Speed

6.8 sec in total

First Response

963 ms

Resources Loaded

4 sec

Page Rendered

1.8 sec

northdesignerwear.co.uk screenshot

About Website

Welcome to northdesignerwear.co.uk homepage info - get ready to check North Designerwear best content right away, or after learning these important things about northdesignerwear.co.uk

North Designerwear is an Independent Designer clothing store in Inverness in the North of Scotland, brands include New Balance, Axel Arigato, Carhartt WIP, Daily Paper & Nudie Jeans to name a few.

Visit northdesignerwear.co.uk

Key Findings

We analyzed Northdesignerwear.co.uk page load time and found that the first response time was 963 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

northdesignerwear.co.uk performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value1,790 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.94

3/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

index.asp

963 ms

splide.min.css

29 ms

base.css

40 ms

buttons.css

41 ms

style.css

46 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Northdesignerwear.co.uk, 30% (25 requests) were made to Files.ekmcdn.com and 26% (22 requests) were made to 45.cdn.ekm.net. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Cdn.salesfire.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 302.8 kB (8%)

Content Size

3.8 MB

After Optimization

3.5 MB

In fact, the total size of Northdesignerwear.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 290.2 kB

  • Original 325.0 kB
  • After minification 277.6 kB
  • After compression 34.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 290.2 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 6.5 kB

  • Original 3.3 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. North Designerwear images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.5 kB

  • Original 173.4 kB
  • After minification 173.4 kB
  • After compression 170.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 3.6 kB

  • Original 54.7 kB
  • After minification 54.6 kB
  • After compression 51.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northdesignerwear.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (52%)

Requests Now

77

After Optimization

37

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of North Designerwear. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

northdesignerwear.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

northdesignerwear.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

northdesignerwear.co.uk SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northdesignerwear.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northdesignerwear.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of North Designerwear. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: