Tools & Wizards About Us
northerninvestment.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

northerninvestment.com

Northern Investment Co | Auctions & Real Estate Brokerage | West Central WI

Page Load Speed

1.7 sec in total

First Response

137 ms

Resources Loaded

1.2 sec

Page Rendered

384 ms

northerninvestment.com screenshot

About Website

Visit northerninvestment.com now to see the best up-to-date Northern Investment content and also check out these interesting facts you probably never knew about northerninvestment.com

Northern Investment Company offers complete auction, loan, appraisal and real estate services in West Central Wisconsin including Eau Claire, Mondovi & many more.

Visit northerninvestment.com

Key Findings

We analyzed Northerninvestment.com page load time and found that the first response time was 137 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

northerninvestment.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value940 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.06

98/100

15%

TTI (Time to Interactive)

Value21.5 s

1/100

10%

Network Requests Diagram

northerninvestment.com

137 ms

northerninvestment.com

128 ms

www.northerninvestment.com

278 ms

font-awesome.min.css

64 ms

style.css

108 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 87% of them (41 requests) were addressed to the original Northerninvestment.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Jbwebresources.com. The less responsive or slowest element that took the longest time to load (302 ms) belongs to the original domain Northerninvestment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 350.6 kB (8%)

Content Size

4.2 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northerninvestment.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 17.9 kB

  • Original 23.2 kB
  • After minification 20.6 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.9 kB or 77% of the original size.

Image Optimization

-8%

Potential reduce by 319.3 kB

  • Original 4.0 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northern Investment images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 7.9 kB

  • Original 101.7 kB
  • After minification 101.7 kB
  • After compression 93.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 5.5 kB

  • Original 41.6 kB
  • After minification 41.6 kB
  • After compression 36.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northerninvestment.com needs all CSS files to be minified and compressed as it can save up to 5.5 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (35%)

Requests Now

37

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northern Investment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northerninvestment.com

northerninvestment.com

137 ms

northerninvestment.com

northerninvestment.com

128 ms

www.northerninvestment.com

www.northerninvestment.com

278 ms

font-awesome.min.css

font-awesome.min.css

64 ms

style.css

style.css

108 ms

responsive.css

responsive.css

83 ms

slick.css

slick.css

86 ms

highslide.css

highslide.css

90 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

170 ms

jquery.browser.js

jquery.browser.js

92 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

92 ms

highslide-full.js

highslide-full.js

145 ms

highslide-mod.js

highslide-mod.js

117 ms

site.js

site.js

117 ms

slick.min.js

slick.min.js

120 ms

addthis_widget.js

addthis_widget.js

158 ms

analytics.js

analytics.js

127 ms

fbevents.js

fbevents.js

95 ms

ico_fb.png

ico_fb.png

90 ms

ico_fb_hov.png

ico_fb_hov.png

45 ms

logo.png

logo.png

45 ms

hreg-color.png

hreg-color.png

121 ms

sbnav-top.png

sbnav-top.png

46 ms

arrow_btm.png

arrow_btm.png

45 ms

top_banner2.jpg

top_banner2.jpg

152 ms

pic-4-original-with-both-logos.jpg

pic-4-original-with-both-logos.jpg

219 ms

pic-3.jpg

pic-3.jpg

240 ms

pic-1-darkfilter.jpg

pic-1-darkfilter.jpg

265 ms

item_1.jpg

item_1.jpg

98 ms

item_2.jpg

item_2.jpg

129 ms

Screenshot-2023-06-02-101517-2.png

Screenshot-2023-06-02-101517-2.png

150 ms

logo_gray.png

logo_gray.png

159 ms

footer-hreg.png

footer-hreg.png

204 ms

logo_sp1.png

logo_sp1.png

203 ms

logo_sp2.png

logo_sp2.png

204 ms

logo_jbsystems.png

logo_jbsystems.png

209 ms

ajax-loader.gif

ajax-loader.gif

302 ms

Montserrat-Regular.woff

Montserrat-Regular.woff

221 ms

Montserrat-SemiBold.woff

Montserrat-SemiBold.woff

241 ms

clearsans-bold-webfont.woff

clearsans-bold-webfont.woff

245 ms

Montserrat-Light.woff

Montserrat-Light.woff

253 ms

Montserrat-Bold.woff

Montserrat-Bold.woff

265 ms

fa-brands-400.woff

fa-brands-400.woff

274 ms

collect

collect

15 ms

js

js

81 ms

drop-shadow.png

drop-shadow.png

27 ms

loader.white.gif

loader.white.gif

30 ms

Accessibility Review

northerninvestment.com accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

northerninvestment.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

northerninvestment.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northerninvestment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Northerninvestment.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northerninvestment.com

Open Graph data is detected on the main page of Northern Investment. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: