Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

northernrising.com

Northern Monk Brewing Co successfully raised £500,000 - Mar 2018.

Page Load Speed

593 ms in total

First Response

48 ms

Resources Loaded

484 ms

Page Rendered

61 ms

northernrising.com screenshot

About Website

Click here to check amazing Northern Rising content. Otherwise, check out these important facts you probably never knew about northernrising.com

One of the North's fastest growing drinks companies. Sales doubled each year since inception. Sales to 22 countries. Rated one of the worlds Top 100 breweries (Ratebeer). In 2013 we set out to ma...

Visit northernrising.com

Key Findings

We analyzed Northernrising.com page load time and found that the first response time was 48 ms and then it took 545 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize Northernrising.com rating and web reputation

Performance Metrics

northernrising.com performance score

0

Network Requests Diagram

bwmYjl

48 ms

v1

36 ms

v84a3a4012de94ce1a686ba8c167c359c1696973893317

70 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Northernrising.com, 33% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (70 ms) relates to the external source Static.cloudflareinsights.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.9 kB (13%)

Content Size

54.1 kB

After Optimization

47.1 kB

In fact, the total size of Northernrising.com main page is 54.1 kB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. CSS take 24.3 kB which makes up the majority of the site volume.

HTML Optimization

-50%

Potential reduce by 6.4 kB

  • Original 12.8 kB
  • After minification 12.8 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.4 kB or 50% of the original size.

Image Optimization

-1%

Potential reduce by 88 B

  • Original 10.7 kB
  • After minification 10.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northern Rising images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 242 B

  • Original 6.3 kB
  • After minification 6.3 kB
  • After compression 6.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 175 B

  • Original 24.3 kB
  • After minification 24.3 kB
  • After compression 24.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northernrising.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northern Rising. According to our analytics all requests are already optimized.

SEO Factors

northernrising.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northernrising.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northernrising.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Northern Rising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: