Tools & Wizards About Us
northernstatesmortgage.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

northernstatesmortgage.com

Northern States Mortgage, LLC | Zelienople, Pennsylvania | Mortgages | Refinance | Home Loans

Page Load Speed

3.4 sec in total

First Response

167 ms

Resources Loaded

3 sec

Page Rendered

237 ms

northernstatesmortgage.com screenshot

About Website

Welcome to northernstatesmortgage.com homepage info - get ready to check Northern States Mortgage best content right away, or after learning these important things about northernstatesmortgage.com

Finding the right mortgage is hard, Let us at Northern States Mortgage, LLC make it easy for you to find the right home loan, mortgage or refinance at the best rates.

Visit northernstatesmortgage.com

Key Findings

We analyzed Northernstatesmortgage.com page load time and found that the first response time was 167 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

northernstatesmortgage.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value750 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.285

42/100

15%

TTI (Time to Interactive)

Value8.7 s

37/100

10%

Network Requests Diagram

northernstatesmortgage.com

167 ms

www.northernstatesmortgage.com

2316 ms

css2

39 ms

js

87 ms

website.js

24 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 4% of them (4 requests) were addressed to the original Northernstatesmortgage.com, 82% (90 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Northernstatesmortgage-com.mysecureloan.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Northernstatesmortgage.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 129.4 kB (32%)

Content Size

407.1 kB

After Optimization

277.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Northernstatesmortgage.com main page is 407.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 164.4 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 107.0 kB

  • Original 128.1 kB
  • After minification 118.1 kB
  • After compression 21.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.0 kB or 84% of the original size.

Image Optimization

-13%

Potential reduce by 21.7 kB

  • Original 164.4 kB
  • After minification 142.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Northern States Mortgage needs image optimization as it can save up to 21.7 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 611 B

  • Original 114.6 kB
  • After minification 114.6 kB
  • After compression 114.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (50%)

Requests Now

18

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northern States Mortgage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

northernstatesmortgage.com

northernstatesmortgage.com

167 ms

www.northernstatesmortgage.com

www.northernstatesmortgage.com

2316 ms

css2

css2

39 ms

js

js

87 ms

website.js

website.js

24 ms

a87b99950f.js

a87b99950f.js

66 ms

fbevents.js

fbevents.js

81 ms

analytics.js

analytics.js

109 ms

loader.js

loader.js

109 ms

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ec3dd765-1ed0-499d-8e41-7225ba407bf4.png

107 ms

facebook.png

facebook.png

169 ms

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139 ms

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widget.js

223 ms

linkedin.png

linkedin.png

162 ms

youtube.png

youtube.png

168 ms

call-tracking_9.js

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33 ms

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collect

44 ms

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141 ms

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164 ms

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148 ms

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142 ms

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41 ms

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109 ms

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122 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4bbLDr4fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4bbLDr4fJh1Zyc6FYxlG.woff

124 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrMfJh1Zyc6FYw.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrMfJh1Zyc6FYw.woff

103 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDr0fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDr0fJh1Zyc6FYxlG.woff

103 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrwfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrwfJh1Zyc6FYxlG.woff

104 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrcfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDrcfJh1Zyc6FYxlG.woff

108 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDr4fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4Y_LDr4fJh1Zyc6FYxlG.woff

109 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrMfJh1Zyc6FYw.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrMfJh1Zyc6FYw.woff

132 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDr0fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDr0fJh1Zyc6FYxlG.woff

135 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrwfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrwfJh1Zyc6FYxlG.woff

139 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrcfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDrcfJh1Zyc6FYxlG.woff

142 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDr4fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4ejLDr4fJh1Zyc6FYxlG.woff

178 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrMfJh1Zyc6FYw.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrMfJh1Zyc6FYw.woff

144 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDr0fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDr0fJh1Zyc6FYxlG.woff

159 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrwfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrwfJh1Zyc6FYxlG.woff

130 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrcfJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDrcfJh1Zyc6FYxlG.woff

134 ms

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDr4fJh1Zyc6FYxlG.woff

1Pt_g8zYS_SKggPNyCgSQamb1W0lwk4S4cHLDr4fJh1Zyc6FYxlG.woff

139 ms

Accessibility Review

northernstatesmortgage.com accessibility score

97

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

northernstatesmortgage.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

northernstatesmortgage.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northernstatesmortgage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northernstatesmortgage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northernstatesmortgage.com

Open Graph data is detected on the main page of Northern States Mortgage. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: