Tools & Wizards About Us
northernwisconsin.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

northernwisconsin.com

Northern Wisconsin & Northwoods, WI: The People’s Vacation Guide

Page Load Speed

3.4 sec in total

First Response

881 ms

Resources Loaded

2.1 sec

Page Rendered

384 ms

northernwisconsin.com screenshot

About Website

Welcome to northernwisconsin.com homepage info - get ready to check Northern Wisconsin best content right away, or after learning these important things about northernwisconsin.com

Unbiased reviews, photos & advice from real people - vacation ideas, fishing, cabin rentals & resorts, attractions, real estate & more. Get the inside scoop!

Visit northernwisconsin.com

Key Findings

We analyzed Northernwisconsin.com page load time and found that the first response time was 881 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

northernwisconsin.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.182

67/100

15%

TTI (Time to Interactive)

Value11.7 s

18/100

10%

Network Requests Diagram

www.northernwisconsin.com

881 ms

style.css

101 ms

cat-posts.css

84 ms

jquery.js

247 ms

jquery-migrate.min.js

131 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 51% of them (22 requests) were addressed to the original Northernwisconsin.com, 5% (2 requests) were made to Apis.google.com and 5% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (881 ms) belongs to the original domain Northernwisconsin.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 254.6 kB (38%)

Content Size

666.6 kB

After Optimization

412.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northernwisconsin.com main page is 666.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 317.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 27.4 kB

  • Original 34.2 kB
  • After minification 32.9 kB
  • After compression 6.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.4 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 6.1 kB

  • Original 317.0 kB
  • After minification 310.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northern Wisconsin images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 182.2 kB

  • Original 270.7 kB
  • After minification 270.1 kB
  • After compression 88.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 182.2 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 38.8 kB

  • Original 44.7 kB
  • After minification 34.3 kB
  • After compression 5.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northernwisconsin.com needs all CSS files to be minified and compressed as it can save up to 38.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (50%)

Requests Now

40

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northern Wisconsin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.northernwisconsin.com

www.northernwisconsin.com

881 ms

style.css

style.css

101 ms

cat-posts.css

cat-posts.css

84 ms

jquery.js

jquery.js

247 ms

jquery-migrate.min.js

jquery-migrate.min.js

131 ms

sharebar.js

sharebar.js

123 ms

buttons.js

buttons.js

6 ms

plusone.js

plusone.js

32 ms

css

css

22 ms

css

css

35 ms

ga.js

ga.js

113 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

116 ms

getAllAppDefault.esi

getAllAppDefault.esi

98 ms

bg-light.png

bg-light.png

79 ms

bg-dark.png

bg-dark.png

55 ms

inner-cs.png

inner-cs.png

54 ms

northern-wisconsin-spring-01.jpg

northern-wisconsin-spring-01.jpg

259 ms

favorite-loon-memories-110x110.jpg

favorite-loon-memories-110x110.jpg

92 ms

northern-wisconsin-summer-01-110x110.jpg

northern-wisconsin-summer-01-110x110.jpg

149 ms

lumberjack-world-championships-110x110.jpg

lumberjack-world-championships-110x110.jpg

106 ms

above-beyond-cabin-110x110.jpg

above-beyond-cabin-110x110.jpg

124 ms

albino-whitetail-buck-broken-ear-110x110.jpg

albino-whitetail-buck-broken-ear-110x110.jpg

150 ms

do-loons-mate-for-life-110x110.jpg

do-loons-mate-for-life-110x110.jpg

137 ms

loon-territory-acquisition-110x110.jpg

loon-territory-acquisition-110x110.jpg

151 ms

wisconsin-scarecrow-110x110.jpg

wisconsin-scarecrow-110x110.jpg

173 ms

spring-peeper-frog-110x110.jpg

spring-peeper-frog-110x110.jpg

202 ms

pressed-leaves-scrapbook-110x110.jpg

pressed-leaves-scrapbook-110x110.jpg

194 ms

list.png

list.png

184 ms

footer.png

footer.png

202 ms

__utm.gif

__utm.gif

22 ms

getSegment.php

getSegment.php

19 ms

checkOAuth.esi

checkOAuth.esi

6 ms

t.dhj

t.dhj

10 ms

t.dhj

t.dhj

13 ms

cm

cm

41 ms

s-3271.xgi

s-3271.xgi

7 ms

10 ms

8 ms

hbpix

hbpix

32 ms

xrefid.xgi

xrefid.xgi

5 ms

pixel

pixel

23 ms

pixel

pixel

16 ms

2981

2981

30 ms

Accessibility Review

northernwisconsin.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

northernwisconsin.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

northernwisconsin.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northernwisconsin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northernwisconsin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northernwisconsin.com

Open Graph description is not detected on the main page of Northern Wisconsin. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: