Tools & Wizards About Us
northlandadvertising.com screenshot

Report Summary

  • 0

    Performance

  • 33

    Accessibility

    Visual factors better than
    that of 18% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

northlandadvertising.com

** Northland Advertising **

Page Load Speed

5.3 sec in total

First Response

778 ms

Resources Loaded

1.5 sec

Page Rendered

3.1 sec

northlandadvertising.com screenshot

About Website

Visit northlandadvertising.com now to see the best up-to-date Northland Advertising content and also check out these interesting facts you probably never knew about northlandadvertising.com

Northland Advertising

Visit northlandadvertising.com

Key Findings

We analyzed Northlandadvertising.com page load time and found that the first response time was 778 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

northlandadvertising.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value0

0/100

30%

CLS (Cumulative Layout Shift)

Value0.074

95/100

15%

TTI (Time to Interactive)

Value0

0/100

10%

Network Requests Diagram

northlandadvertising.com

778 ms

localzzbanners728-90-9.JPG

626 ms

twitter.png

154 ms

widgets.js

6 ms

branding.css

26 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Northlandadvertising.com, 19% (11 requests) were made to Localzz.com and 14% (8 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (778 ms) belongs to the original domain Northlandadvertising.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 362.9 kB (47%)

Content Size

767.3 kB

After Optimization

404.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northlandadvertising.com main page is 767.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 344.8 kB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 313.3 kB

  • Original 338.4 kB
  • After minification 241.2 kB
  • After compression 25.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 97.2 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 313.3 kB or 93% of the original size.

Image Optimization

-11%

Potential reduce by 36.5 kB

  • Original 344.8 kB
  • After minification 308.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Northland Advertising needs image optimization as it can save up to 36.5 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-16%

Potential reduce by 13.1 kB

  • Original 83.9 kB
  • After minification 83.7 kB
  • After compression 70.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 13.1 kB or 16% of the original size.

CSS Optimization

-24%

Potential reduce by 77 B

  • Original 322 B
  • After minification 322 B
  • After compression 245 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northlandadvertising.com needs all CSS files to be minified and compressed as it can save up to 77 B or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (35%)

Requests Now

54

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northland Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northlandadvertising.com

northlandadvertising.com

778 ms

localzzbanners728-90-9.JPG

localzzbanners728-90-9.JPG

626 ms

twitter.png

twitter.png

154 ms

widgets.js

widgets.js

6 ms

branding.css

branding.css

26 ms

poweredby_FFFFFF.gif

poweredby_FFFFFF.gif

40 ms

branding.css

branding.css

24 ms

adsbygoogle.js

adsbygoogle.js

11 ms

index.1.gif

index.1.gif

282 ms

northlandzz360homepage.gif

northlandzz360homepage.gif

587 ms

InformationCEO360homepage.gif

InformationCEO360homepage.gif

368 ms

informationcfo360homepage.gif

informationcfo360homepage.gif

402 ms

northlanddirectoryhomepage.gif

northlanddirectoryhomepage.gif

505 ms

northlandclassifieds.gif

northlandclassifieds.gif

398 ms

northland365homepage.jpg

northland365homepage.jpg

504 ms

updates.htm

updates.htm

546 ms

ca-pub-4609726761763483.js

ca-pub-4609726761763483.js

48 ms

zrt_lookup.html

zrt_lookup.html

41 ms

show_ads_impl.js

show_ads_impl.js

46 ms

th.jpg

th.jpg

94 ms

ads

ads

147 ms

osd.js

osd.js

9 ms

localzzbanners728-90-6.JPG

localzzbanners728-90-6.JPG

679 ms

ads

ads

184 ms

ads

ads

287 ms

abg.js

abg.js

40 ms

Localzz-banner468_60.jpg

Localzz-banner468_60.jpg

315 ms

LocalzzMedia-banner468-60.jpg

LocalzzMedia-banner468-60.jpg

294 ms

informationceobanner-468-60.jpg

informationceobanner-468-60.jpg

307 ms

informationcfo-banner468-60.jpg

informationcfo-banner468-60.jpg

341 ms

ads

ads

315 ms

ads

ads

317 ms

ads

ads

304 ms

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

20 ms

syndication

syndication

180 ms

667208050768392192

667208050768392192

335 ms

668617655226490880

668617655226490880

310 ms

667211175344496640

667211175344496640

496 ms

668618094026166272

668618094026166272

242 ms

RHT_Client_ConnectsBus_728x90_GIF_20160112.gif

RHT_Client_ConnectsBus_728x90_GIF_20160112.gif

65 ms

sbhK2lTE.js

sbhK2lTE.js

51 ms

cTrvNaRi.html

cTrvNaRi.html

7 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

6 ms

twitter.png

twitter.png

209 ms

m_js_controller.js

m_js_controller.js

19 ms

s

s

51 ms

googlelogo_color_112x36dp.png

googlelogo_color_112x36dp.png

179 ms

1306858051831169218

1306858051831169218

77 ms

x_button_blue2.png

x_button_blue2.png

75 ms

favicon

favicon

267 ms

mobile_unified_button_icon_white.png

mobile_unified_button_icon_white.png

82 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

17 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

23 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

55 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

57 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

42 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

80 ms

Accessibility Review

northlandadvertising.com accessibility score

33

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

northlandadvertising.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

northlandadvertising.com SEO score

73

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northlandadvertising.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Northlandadvertising.com main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

northlandadvertising.com

Open Graph description is not detected on the main page of Northland Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: