Tools & Wizards About Us
northlandgrouprealestate.com screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

northlandgrouprealestate.com

Chippewa Falls Homes for Sale | Chippewa Falls Real Estate | Lake Wissota Real Estate | Northland Group

Page Load Speed

596 ms in total

First Response

69 ms

Resources Loaded

259 ms

Page Rendered

268 ms

northlandgrouprealestate.com screenshot

About Website

Click here to check amazing Northland Group Real Estate content. Otherwise, check out these important facts you probably never knew about northlandgrouprealestate.com

Looking for Chippewa Falls homes for sale? Need help selling Lake Wissota real estate? Get advice and more info from Northland Group today.

Visit northlandgrouprealestate.com

Key Findings

We analyzed Northlandgrouprealestate.com page load time and found that the first response time was 69 ms and then it took 527 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

northlandgrouprealestate.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value2.0 s

99/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

www.northlandgrouprealestate.com

69 ms

js

111 ms

craigmarshall.css

19 ms

AC_ActiveX.js

37 ms

AC_RunActiveContent.js

36 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 86% of them (19 requests) were addressed to the original Northlandgrouprealestate.com, 5% (1 request) were made to Googletagmanager.com and 5% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (111 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 53.1 kB (4%)

Content Size

1.4 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northlandgrouprealestate.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 6.8 kB

  • Original 9.8 kB
  • After minification 9.8 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.8 kB or 70% of the original size.

Image Optimization

-2%

Potential reduce by 21.9 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northland Group Real Estate images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 22.2 kB

  • Original 27.7 kB
  • After minification 16.9 kB
  • After compression 5.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 22.2 kB or 80% of the original size.

CSS Optimization

-81%

Potential reduce by 2.1 kB

  • Original 2.6 kB
  • After minification 2.1 kB
  • After compression 507 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northlandgrouprealestate.com needs all CSS files to be minified and compressed as it can save up to 2.1 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (24%)

Requests Now

21

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northland Group Real Estate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.northlandgrouprealestate.com

www.northlandgrouprealestate.com

69 ms

js

js

111 ms

craigmarshall.css

craigmarshall.css

19 ms

AC_ActiveX.js

AC_ActiveX.js

37 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

36 ms

swfobject_modified.js

swfobject_modified.js

37 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

47 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

66 ms

h_mainbg.jpg

h_mainbg.jpg

26 ms

h_flashbg.jpg

h_flashbg.jpg

25 ms

clear.gif

clear.gif

25 ms

slide1.jpg

slide1.jpg

66 ms

slide2.jpg

slide2.jpg

68 ms

slide3.jpg

slide3.jpg

69 ms

slide4.jpg

slide4.jpg

65 ms

slide5.jpg

slide5.jpg

66 ms

h_welcome.gif

h_welcome.gif

24 ms

h_content_bottombg.gif

h_content_bottombg.gif

63 ms

h_footer.gif

h_footer.gif

63 ms

h_navs.jpg

h_navs.jpg

34 ms

h_content_tilebg.gif

h_content_tilebg.gif

35 ms

h_content_bg.gif

h_content_bg.gif

32 ms

Accessibility Review

northlandgrouprealestate.com accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

northlandgrouprealestate.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

northlandgrouprealestate.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northlandgrouprealestate.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Northlandgrouprealestate.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

northlandgrouprealestate.com

Open Graph description is not detected on the main page of Northland Group Real Estate. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: