Tools & Wizards About Us
northlandindependentgroup.com screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

northlandindependentgroup.com

Northland Independent Insurance Group / Auto, Home, Business / Kansas City, MO 64154

Page Load Speed

3.5 sec in total

First Response

211 ms

Resources Loaded

2.7 sec

Page Rendered

554 ms

northlandindependentgroup.com screenshot

About Website

Click here to check amazing Northland Independent Group content. Otherwise, check out these important facts you probably never knew about northlandindependentgroup.com

An Independent Insurance Agency servicing multiple carriers for personal lines, commercial and life insurance. We are a Trusted Choice agency, member of the Missouri Association of Insurance Agents.

Visit northlandindependentgroup.com

Key Findings

We analyzed Northlandindependentgroup.com page load time and found that the first response time was 211 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

northlandindependentgroup.com performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value18.1 s

0/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

northlandindependentgroup.com

211 ms

bootstrap.min.css

12 ms

all.css

27 ms

v4-shims.css

34 ms

animate.min.css

23 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 58% of them (33 requests) were addressed to the original Northlandindependentgroup.com, 32% (18 requests) were made to Storagesnoozzybs20.blob.core.windows.net and 4% (2 requests) were made to Cdn.userway.org. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Northlandindependentgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (20%)

Content Size

5.2 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northlandindependentgroup.com main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 23.4 kB

  • Original 29.8 kB
  • After minification 25.8 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.4 kB or 78% of the original size.

Image Optimization

-20%

Potential reduce by 975.0 kB

  • Original 4.9 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Northland Independent Group needs image optimization as it can save up to 975.0 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-7%

Potential reduce by 10.6 kB

  • Original 143.7 kB
  • After minification 143.7 kB
  • After compression 133.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-20%

Potential reduce by 17.2 kB

  • Original 86.0 kB
  • After minification 86.0 kB
  • After compression 68.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northlandindependentgroup.com needs all CSS files to be minified and compressed as it can save up to 17.2 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (58%)

Requests Now

53

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northland Independent Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northlandindependentgroup.com

northlandindependentgroup.com

211 ms

bootstrap.min.css

bootstrap.min.css

12 ms

all.css

all.css

27 ms

v4-shims.css

v4-shims.css

34 ms

animate.min.css

animate.min.css

23 ms

site.broker.css

site.broker.css

25 ms

slick.min.css

slick.min.css

32 ms

slick-theme.min.css

slick-theme.min.css

24 ms

aos.css

aos.css

34 ms

sliders.css

sliders.css

36 ms

slidecard.css

slidecard.css

40 ms

widget.carousel.css

widget.carousel.css

38 ms

widget.parallax.css

widget.parallax.css

38 ms

widget.utilities.css

widget.utilities.css

36 ms

widget.flipcard.css

widget.flipcard.css

41 ms

widget.heroimage.css

widget.heroimage.css

45 ms

widget.services.css

widget.services.css

46 ms

widget.testimonials.css

widget.testimonials.css

46 ms

widget.agents.css

widget.agents.css

46 ms

widget.breadcrumb.css

widget.breadcrumb.css

48 ms

widget.animatedcard.css

widget.animatedcard.css

54 ms

layout.splash.css

layout.splash.css

57 ms

offcanvas.css

offcanvas.css

56 ms

flatly.css

flatly.css

57 ms

jquery.min.js

jquery.min.js

58 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

65 ms

ces.ajax-form.js

ces.ajax-form.js

67 ms

site.broker.js

site.broker.js

71 ms

slick.min.js

slick.min.js

65 ms

aos.js

aos.js

69 ms

css

css

32 ms

ai.0.js

ai.0.js

106 ms

Image

Image

2332 ms

widget.js

widget.js

188 ms

Image

Image

2260 ms

S6uyw4BMUTPHjx4wWA.woff

S6uyw4BMUTPHjx4wWA.woff

30 ms

S6u9w4BMUTPHh6UVSwiPHw.woff

S6u9w4BMUTPHh6UVSwiPHw.woff

38 ms

fa-brands-400.ttf

fa-brands-400.ttf

382 ms

uploads%5C2018%5C06%5Ckc-2.png

uploads%5C2018%5C06%5Ckc-2.png

260 ms

uploads%5C2022%5C11%5CElectric.png

uploads%5C2022%5C11%5CElectric.png

76 ms

uploads%5C2018%5C06%5Ckc2.png

uploads%5C2018%5C06%5Ckc2.png

362 ms

uploads%5C2020%5C03%5CAmericanCollectors.png

uploads%5C2020%5C03%5CAmericanCollectors.png

55 ms

widget_app_base_1730455764190.js

widget_app_base_1730455764190.js

26 ms

uploads%5C2017%5C12%5CHagerty.png

uploads%5C2017%5C12%5CHagerty.png

25 ms

uploads%5C2018%5C01%5CGrundy.png

uploads%5C2018%5C01%5CGrundy.png

37 ms

uploads%5C2022%5C03%5CForemost1.png

uploads%5C2022%5C03%5CForemost1.png

36 ms

uploads%5C2018%5C05%5CHartford1.png

uploads%5C2018%5C05%5CHartford1.png

8 ms

uploads%5C2022%5C11%5CMEM.png

uploads%5C2022%5C11%5CMEM.png

14 ms

uploads%5C2017%5C12%5CMetLife.png

uploads%5C2017%5C12%5CMetLife.png

9 ms

uploads%5C2017%5C12%5CNationwide.png

uploads%5C2017%5C12%5CNationwide.png

14 ms

uploads%5C2017%5C12%5CProgressive.png

uploads%5C2017%5C12%5CProgressive.png

13 ms

uploads%5C2017%5C12%5CSafeco.png

uploads%5C2017%5C12%5CSafeco.png

9 ms

uploads%5C2017%5C12%5CHome%20(6)-1.JPG

uploads%5C2017%5C12%5CHome%20(6)-1.JPG

11 ms

uploads%5C2017%5C12%5CTravelers.png

uploads%5C2017%5C12%5CTravelers.png

9 ms

uploads%5C2020%5C12%5CConstruction%20(3).jpg

uploads%5C2020%5C12%5CConstruction%20(3).jpg

12 ms

uploads%5C2019%5C05%5CKids%20(2).JPG

uploads%5C2019%5C05%5CKids%20(2).JPG

8 ms

uploads%5C2022%5C11%5CBartonMutual.jpg

uploads%5C2022%5C11%5CBartonMutual.jpg

9 ms

Accessibility Review

northlandindependentgroup.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

northlandindependentgroup.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

northlandindependentgroup.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northlandindependentgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northlandindependentgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northlandindependentgroup.com

Open Graph description is not detected on the main page of Northland Independent Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: