Tools & Wizards About Us
northsidemetrics.com screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

northsidemetrics.com

NorthSide Metrics is a Chicago Digital Marketing Agency

Page Load Speed

555 ms in total

First Response

12 ms

Resources Loaded

424 ms

Page Rendered

119 ms

northsidemetrics.com screenshot

About Website

Visit northsidemetrics.com now to see the best up-to-date North Side Metrics content and also check out these interesting facts you probably never knew about northsidemetrics.com

NorthSide Metrics is a Chicago online marketing agency. Our consulting is based on the data with the goal of increasing your bottom line.

Visit northsidemetrics.com

Key Findings

We analyzed Northsidemetrics.com page load time and found that the first response time was 12 ms and then it took 543 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

northsidemetrics.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

79/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

65/100

25%

SI (Speed Index)

Value3.3 s

90/100

10%

TBT (Total Blocking Time)

Value170 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.9 s

66/100

10%

Network Requests Diagram

northsidemetrics.com

12 ms

northsidemetrics.com

44 ms

css

21 ms

bootstrap.css

201 ms

font-awesome.css

209 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 81% of them (17 requests) were addressed to the original Northsidemetrics.com, 10% (2 requests) were made to Fonts.gstatic.com and 5% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (238 ms) belongs to the original domain Northsidemetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 33.4 kB (13%)

Content Size

257.3 kB

After Optimization

224.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northsidemetrics.com main page is 257.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 158.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 12.1 kB

  • Original 14.8 kB
  • After minification 11.1 kB
  • After compression 2.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.8 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.1 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 6.1 kB

  • Original 158.3 kB
  • After minification 152.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. North Side Metrics images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 4.1 kB

  • Original 44.8 kB
  • After minification 44.8 kB
  • After compression 40.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 11.1 kB

  • Original 39.4 kB
  • After minification 39.4 kB
  • After compression 28.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northsidemetrics.com needs all CSS files to be minified and compressed as it can save up to 11.1 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (56%)

Requests Now

16

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of North Side Metrics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northsidemetrics.com

northsidemetrics.com

12 ms

northsidemetrics.com

northsidemetrics.com

44 ms

css

css

21 ms

bootstrap.css

bootstrap.css

201 ms

font-awesome.css

font-awesome.css

209 ms

slider.css

slider.css

209 ms

style.css

style.css

210 ms

blue.css

blue.css

213 ms

bootstrap-responsive.css

bootstrap-responsive.css

214 ms

jquery.js

jquery.js

221 ms

bootstrap.js

bootstrap.js

234 ms

custom.js

custom.js

238 ms

gtm.js

gtm.js

125 ms

northsidemetrics-312-logo.png

northsidemetrics-312-logo.png

79 ms

sep.png

sep.png

78 ms

chicago-skyline-color.JPG

chicago-skyline-color.JPG

80 ms

cream.png

cream.png

79 ms

footer.png

footer.png

78 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

11 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

19 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

65 ms

Accessibility Review

northsidemetrics.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

northsidemetrics.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

northsidemetrics.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northsidemetrics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northsidemetrics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northsidemetrics.com

Open Graph description is not detected on the main page of North Side Metrics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: