Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

6 sec in total

First Response

1.9 sec

Resources Loaded

3.8 sec

Page Rendered

236 ms

northwestbmw.com screenshot

About Website

Click here to check amazing Northwestbmw content for United States. Otherwise, check out these important facts you probably never knew about northwestbmw.com

Owings Mills, MD New, Northwest BMW sells and services BMW vehicles in the greater Owings Mills area

Visit northwestbmw.com

Key Findings

We analyzed Northwestbmw.com page load time and found that the first response time was 1.9 sec and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

northwestbmw.com performance score

0

Network Requests Diagram

www.northwestbmw.com

1891 ms

combo.css

74 ms

widget.css

60 ms

variation.css

74 ms

gray_white.css

62 ms

Our browser made a total of 168 requests to load all elements on the main page. We found that 7% of them (11 requests) were addressed to the original Northwestbmw.com, 27% (46 requests) were made to Static.dealer.com and 11% (19 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Northwestbmw.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (53%)

Content Size

3.2 MB

After Optimization

1.5 MB

In fact, the total size of Northwestbmw.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 133.6 kB

  • Original 163.3 kB
  • After minification 160.5 kB
  • After compression 29.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 133.6 kB or 82% of the original size.

Image Optimization

-8%

Potential reduce by 70.2 kB

  • Original 921.9 kB
  • After minification 851.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northwestbmw images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 1.2 MB

  • Original 1.7 MB
  • After minification 1.7 MB
  • After compression 549.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 309.3 kB

  • Original 364.3 kB
  • After minification 318.9 kB
  • After compression 55.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northwestbmw.com needs all CSS files to be minified and compressed as it can save up to 309.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 107 (69%)

Requests Now

155

After Optimization

48

The browser has sent 155 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northwestbmw. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 67 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

SEO Factors

northwestbmw.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northwestbmw.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Northwestbmw.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Northwestbmw. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: