Tools & Wizards About Us
northwestoutlet.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

northwestoutlet.com

Northwest Outlet - Clothing, Outerwear, Footwear, Outdoor Gear

Page Load Speed

1.9 sec in total

First Response

304 ms

Resources Loaded

1.3 sec

Page Rendered

337 ms

northwestoutlet.com screenshot

About Website

Click here to check amazing Northwest Outlet content for United States. Otherwise, check out these important facts you probably never knew about northwestoutlet.com

Northwest Outlet provides a full line of sporting goods - from fishing and hunting items, camping gear, footwear, clothing and outerwear from only the best brands.

Visit northwestoutlet.com

Key Findings

We analyzed Northwestoutlet.com page load time and found that the first response time was 304 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

northwestoutlet.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value1,320 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.096

90/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

www.northwestoutlet.com

304 ms

styles-m.css

81 ms

font-awesome.min.css

68 ms

amslick.min.css

71 ms

owl.carousel.css

72 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 99% of them (145 requests) were addressed to the original Northwestoutlet.com, 1% (1 request) were made to Static.klaviyo.com and 1% (1 request) were made to Acsbapp.com. The less responsive or slowest element that took the longest time to load (304 ms) belongs to the original domain Northwestoutlet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 261.7 kB (24%)

Content Size

1.1 MB

After Optimization

842.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northwestoutlet.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 414.2 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 139.3 kB

  • Original 160.5 kB
  • After minification 144.1 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.3 kB or 87% of the original size.

Image Optimization

-3%

Potential reduce by 11.1 kB

  • Original 397.8 kB
  • After minification 386.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northwest Outlet images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 102.3 kB

  • Original 414.2 kB
  • After minification 401.7 kB
  • After compression 311.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 102.3 kB or 25% of the original size.

CSS Optimization

-7%

Potential reduce by 9.0 kB

  • Original 131.9 kB
  • After minification 131.9 kB
  • After compression 122.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northwestoutlet.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 111 (79%)

Requests Now

140

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 140 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northwest Outlet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 105 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.northwestoutlet.com

www.northwestoutlet.com

304 ms

styles-m.css

styles-m.css

81 ms

font-awesome.min.css

font-awesome.min.css

68 ms

amslick.min.css

amslick.min.css

71 ms

owl.carousel.css

owl.carousel.css

72 ms

owl.theme.default.css

owl.theme.default.css

73 ms

styles-l.css

styles-l.css

73 ms

local-l.css

local-l.css

111 ms

custom-northwestoutlet.css

custom-northwestoutlet.css

114 ms

require.js

require.js

126 ms

mixins.js

mixins.js

110 ms

requirejs-config.js

requirejs-config.js

125 ms

klaviyo.js

klaviyo.js

208 ms

app.js

app.js

128 ms

logo.png

logo.png

28 ms

backtoschoolbags3.jpg

backtoschoolbags3.jpg

122 ms

rainwear2024.jpg

rainwear2024.jpg

26 ms

clearance-small-1.jpg

clearance-small-1.jpg

27 ms

featured-brands_bg.jpg

featured-brands_bg.jpg

25 ms

home_about_bg.jpg

home_about_bg.jpg

26 ms

kelty-35417222-dug.jpg

kelty-35417222-dug.jpg

51 ms

keen-s24-1011523_3q-r-large.jpg

keen-s24-1011523_3q-r-large.jpg

118 ms

car-s24-103542_029.jpg

car-s24-103542_029.jpg

117 ms

tnf-s24-nf0a86v6_x1i_back.jpg

tnf-s24-nf0a86v6_x1i_back.jpg

117 ms

car-f24-k87_306.jpg

car-f24-k87_306.jpg

116 ms

footer-background.png

footer-background.png

120 ms

visa_logo.jpg

visa_logo.jpg

118 ms

master_card_logo.jpg

master_card_logo.jpg

119 ms

pay_pal_logo.jpg

pay_pal_logo.jpg

119 ms

american_express_logo.jpg

american_express_logo.jpg

118 ms

logo-about.png

logo-about.png

120 ms

jquery.js

jquery.js

131 ms

common.js

common.js

117 ms

dataPost.js

dataPost.js

117 ms

bootstrap.js

bootstrap.js

118 ms

app.js

app.js

117 ms

form-key-provider.js

form-key-provider.js

125 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

124 ms

theme.js

theme.js

123 ms

default.js

default.js

124 ms

opensans-400.woff

opensans-400.woff

140 ms

opensans-300.woff

opensans-300.woff

154 ms

opensans-600.woff

opensans-600.woff

154 ms

opensans-700.woff

opensans-700.woff

154 ms

domReady.js

domReady.js

147 ms

Luma-Icons.woff

Luma-Icons.woff

39 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

52 ms

template.js

template.js

50 ms

confirm.js

confirm.js

64 ms

widget.js

widget.js

65 ms

main.js

main.js

64 ms

bootstrap.js

bootstrap.js

64 ms

jquery-mixin.js

jquery-mixin.js

62 ms

text.js

text.js

66 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

70 ms

mage.js

mage.js

70 ms

types.js

types.js

69 ms

layout.js

layout.js

69 ms

owl.carousel.js

owl.carousel.js

69 ms

submenu_bg.jpg

submenu_bg.jpg

209 ms

underscore.js

underscore.js

196 ms

translate.js

translate.js

192 ms

modal.js

modal.js

192 ms

knockout.js

knockout.js

200 ms

knockout-es5.js

knockout-es5.js

196 ms

wrapper.js

wrapper.js

195 ms

js-translation.json

js-translation.json

194 ms

scripts.js

scripts.js

193 ms

engine.js

engine.js

194 ms

bootstrap.js

bootstrap.js

194 ms

observable_array.js

observable_array.js

194 ms

bound-nodes.js

bound-nodes.js

194 ms

version.js

version.js

194 ms

main.js

main.js

193 ms

registry.js

registry.js

192 ms

console-logger.js

console-logger.js

187 ms

columbia_logo_transparent.png

columbia_logo_transparent.png

47 ms

the_north_face_logo_transparent.png

the_north_face_logo_transparent.png

48 ms

carhartt-logo_transparent.png

carhartt-logo_transparent.png

48 ms

msr-transparent.png

msr-transparent.png

47 ms

modal-popup.html

modal-popup.html

30 ms

modal-slide.html

modal-slide.html

29 ms

modal-custom.html

modal-custom.html

47 ms

key-codes.js

key-codes.js

46 ms

core.js

core.js

47 ms

z-index.js

z-index.js

46 ms

knockout-repeat.js

knockout-repeat.js

34 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

33 ms

events.js

events.js

33 ms

local.js

local.js

28 ms

observable_source.js

observable_source.js

23 ms

renderer.js

renderer.js

24 ms

resizable.js

resizable.js

31 ms

i18n.js

i18n.js

32 ms

scope.js

scope.js

34 ms

range.js

range.js

33 ms

mage-init.js

mage-init.js

42 ms

keyboard.js

keyboard.js

43 ms

optgroup.js

optgroup.js

53 ms

after-render.js

after-render.js

52 ms

autoselect.js

autoselect.js

54 ms

datepicker.js

datepicker.js

54 ms

outer_click.js

outer_click.js

64 ms

fadeVisible.js

fadeVisible.js

63 ms

collapsible.js

collapsible.js

74 ms

staticChecked.js

staticChecked.js

74 ms

simple-checked.js

simple-checked.js

75 ms

bind-html.js

bind-html.js

74 ms

tooltip.js

tooltip.js

86 ms

color-picker.js

color-picker.js

86 ms

arrays.js

arrays.js

94 ms

compare.js

compare.js

94 ms

misc.js

misc.js

95 ms

objects.js

objects.js

95 ms

strings.js

strings.js

104 ms

template.js

template.js

106 ms

logger.js

logger.js

114 ms

entry-factory.js

entry-factory.js

112 ms

console-output-handler.js

console-output-handler.js

113 ms

formatter.js

formatter.js

113 ms

message-pool.js

message-pool.js

125 ms

levels-pool.js

levels-pool.js

126 ms

logger-utils.js

logger-utils.js

130 ms

data.js

data.js

126 ms

disable-selection.js

disable-selection.js

127 ms

focusable.js

focusable.js

128 ms

form.js

form.js

135 ms

ie.js

ie.js

134 ms

keycode.js

keycode.js

134 ms

labels.js

labels.js

133 ms

jquery-patch.js

jquery-patch.js

134 ms

plugin.js

plugin.js

134 ms

safe-active-element.js

safe-active-element.js

134 ms

safe-blur.js

safe-blur.js

134 ms

scroll-parent.js

scroll-parent.js

133 ms

tabbable.js

tabbable.js

134 ms

unique-id.js

unique-id.js

134 ms

class.js

class.js

134 ms

loader.js

loader.js

135 ms

async.js

async.js

134 ms

spectrum.js

spectrum.js

132 ms

tinycolor.js

tinycolor.js

123 ms

tooltip.html

tooltip.html

131 ms

moment.js

moment.js

92 ms

entry.js

entry.js

102 ms

dom-observer.js

dom-observer.js

25 ms

bindings.js

bindings.js

28 ms

Accessibility Review

northwestoutlet.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

northwestoutlet.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

northwestoutlet.com SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northwestoutlet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northwestoutlet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northwestoutlet.com

Open Graph description is not detected on the main page of Northwest Outlet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: