Tools & Wizards About Us
nosto.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

nosto.com

Nosto | The Intelligent Commerce Experience Platform

Page Load Speed

4 sec in total

First Response

312 ms

Resources Loaded

1.5 sec

Page Rendered

2.2 sec

nosto.com screenshot

About Website

Visit nosto.com now to see the best up-to-date Nosto content for United States and also check out these interesting facts you probably never knew about nosto.com

Smarter commerce experience management with AI-fueled personalization, merchandising, and site search

Visit nosto.com

Key Findings

We analyzed Nosto.com page load time and found that the first response time was 312 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

nosto.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

7/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value1,990 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

nosto.com

312 ms

www.nosto.com

244 ms

www.nosto.com

485 ms

fxn3xcd.css

36 ms

css2

36 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 86% of them (59 requests) were addressed to the original Nosto.com, 3% (2 requests) were made to Pages.nosto.com and 3% (2 requests) were made to Scout.salesloft.com. The less responsive or slowest element that took the longest time to load (485 ms) belongs to the original domain Nosto.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 198.3 kB (8%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nosto.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 135.3 kB

  • Original 159.4 kB
  • After minification 126.2 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 135.3 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 62.8 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nosto images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 21 B

  • Original 452.2 kB
  • After minification 452.2 kB
  • After compression 452.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 144 B

  • Original 15.8 kB
  • After minification 15.8 kB
  • After compression 15.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nosto.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (24%)

Requests Now

66

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nosto. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nosto.com

nosto.com

312 ms

www.nosto.com

www.nosto.com

244 ms

www.nosto.com

www.nosto.com

485 ms

fxn3xcd.css

fxn3xcd.css

36 ms

css2

css2

36 ms

swiper-bundle.min.css

swiper-bundle.min.css

54 ms

forms2.min.js

forms2.min.js

132 ms

style.min.css

style.min.css

20 ms

styles.css

styles.css

31 ms

app.js

app.js

176 ms

index.js

index.js

47 ms

index.js

index.js

45 ms

p.css

p.css

33 ms

gtm.js

gtm.js

65 ms

sl.js

sl.js

59 ms

getForm

getForm

221 ms

home-hero-aura-2.png

home-hero-aura-2.png

32 ms

vuori-logo_white.svg

vuori-logo_white.svg

25 ms

Muji_logo_white.svg

Muji_logo_white.svg

37 ms

kylie-cosmetics-logo_white.svg

kylie-cosmetics-logo_white.svg

22 ms

Flight_center_logo_white.svg

Flight_center_logo_white.svg

28 ms

Figs_logo_white.svg

Figs_logo_white.svg

59 ms

Douglas_Logo_06.2018-1.svg

Douglas_Logo_06.2018-1.svg

38 ms

Diane_von_Fursterberg_logo_white.svg

Diane_von_Fursterberg_logo_white.svg

62 ms

Dermalogica_logo_white.svg

Dermalogica_logo_white.svg

61 ms

Capella_logo_white.svg

Capella_logo_white.svg

60 ms

Bylt_logo_white.svg

Bylt_logo_white.svg

79 ms

Belstaff_logo_white.svg

Belstaff_logo_white.svg

64 ms

Butlins_logo_white.svg

Butlins_logo_white.svg

75 ms

trafalgar_logo-1.svg

trafalgar_logo-1.svg

76 ms

Group-2858.png

Group-2858.png

82 ms

wave.png

wave.png

80 ms

lady-pink-hat-cropped.png

lady-pink-hat-cropped.png

83 ms

G_C_LOGO-HERO-WHITE-1.webp

G_C_LOGO-HERO-WHITE-1.webp

84 ms

showmemumu.png

showmemumu.png

96 ms

alc-cropped.png

alc-cropped.png

87 ms

RCH-Logo_white.png

RCH-Logo_white.png

88 ms

CAPELLA_DESTINATION_LOGO_SINGAPORE_CMYK_BLACK_AW_white.png

CAPELLA_DESTINATION_LOGO_SINGAPORE_CMYK_BLACK_AW_white.png

88 ms

Dermalogica-logo-white-2.png

Dermalogica-logo-white-2.png

112 ms

case-study-aura.png

case-study-aura.png

109 ms

icon-database.svg

icon-database.svg

100 ms

icon-effortless.svg

icon-effortless.svg

102 ms

icon-advanced-ai.svg

icon-advanced-ai.svg

103 ms

icon-turnkey.svg

icon-turnkey.svg

118 ms

icon-commerce.svg

icon-commerce.svg

114 ms

icon-grows.svg

icon-grows.svg

118 ms

icon-speed.svg

icon-speed.svg

120 ms

icon-secure.svg

icon-secure.svg

126 ms

Integrations-Adobe-Commerce.png

Integrations-Adobe-Commerce.png

127 ms

Integrations-Attentive.png

Integrations-Attentive.png

132 ms

Integrations-Big-Commerce.png

Integrations-Big-Commerce.png

141 ms

Integrations-Facebook.png

Integrations-Facebook.png

137 ms

Integrations-Instagram.png

Integrations-Instagram.png

114 ms

Integrations-Trustpilot.png

Integrations-Trustpilot.png

125 ms

Integrations-Lexer.png

Integrations-Lexer.png

129 ms

Integrations-Shopify.png

Integrations-Shopify.png

123 ms

Integrations-Salesforce.png

Integrations-Salesforce.png

115 ms

Integrations-Shopware.png

Integrations-Shopware.png

120 ms

r

r

38 ms

Integrations-Simon.png

Integrations-Simon.png

112 ms

Integrations-Slack.png

Integrations-Slack.png

122 ms

Integrations-Tapcart.png

Integrations-Tapcart.png

104 ms

Integrations-Klaviyo.png

Integrations-Klaviyo.png

108 ms

Integrations-Yotpo.png

Integrations-Yotpo.png

98 ms

Footer_VA_Mockup_Asset-scaled-1.png

Footer_VA_Mockup_Asset-scaled-1.png

102 ms

i

i

8 ms

twitter.svg

twitter.svg

107 ms

facebook.svg

facebook.svg

113 ms

linkedin.svg

linkedin.svg

107 ms

Accessibility Review

nosto.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

nosto.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

nosto.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nosto.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nosto.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nosto.com

Open Graph data is detected on the main page of Nosto. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: