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    Performance

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    SEO

nova.financial

Nova Financial – Specialist Buy to Let & Mortgage Advice Services

Page Load Speed

5.1 sec in total

First Response

286 ms

Resources Loaded

4.1 sec

Page Rendered

719 ms

nova.financial screenshot

About Website

Welcome to nova.financial homepage info - get ready to check Nova best content right away, or after learning these important things about nova.financial

Visit nova.financial

Key Findings

We analyzed Nova.financial page load time and found that the first response time was 286 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

nova.financial performance score

0

Network Requests Diagram

nova.financial

286 ms

nova.financial

1885 ms

style.min.css

158 ms

style.min.css

232 ms

theme.min.css

233 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 93% of them (124 requests) were addressed to the original Nova.financial, 6% (8 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Nova.financial.

Page Optimization Overview & Recommendations

Page size can be reduced by 228.5 kB (14%)

Content Size

1.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nova.financial main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 123.4 kB

  • Original 145.9 kB
  • After minification 140.0 kB
  • After compression 22.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.4 kB or 85% of the original size.

Image Optimization

-7%

Potential reduce by 86.2 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nova images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 13.9 kB

  • Original 208.9 kB
  • After minification 208.9 kB
  • After compression 195.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 5.0 kB

  • Original 96.1 kB
  • After minification 96.1 kB
  • After compression 91.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nova.financial has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 80 (66%)

Requests Now

121

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nova. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nova.financial

nova.financial

286 ms

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nova.financial

1885 ms

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158 ms

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232 ms

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612 ms

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30 ms

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561 ms

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select2.full.min.js

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underscore.min.js

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610 ms

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566 ms

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171 ms

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606 ms

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531 ms

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SEO Factors

nova.financial SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nova.financial can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nova.financial main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nova.financial

Open Graph description is not detected on the main page of Nova. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: