Tools & Wizards About Us
nzboardstore.co.nz screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

nzboardstore.co.nz

NZ Boardstore: Surf, SUP, Windsurf, Kitesurf, Foiling, Wetsuits & Lessons

Page Load Speed

2.7 sec in total

First Response

245 ms

Resources Loaded

1.8 sec

Page Rendered

663 ms

nzboardstore.co.nz screenshot

About Website

Welcome to nzboardstore.co.nz homepage info - get ready to check NZ Boardstore best content for New Zealand right away, or after learning these important things about nzboardstore.co.nz

Here at NZ Boardstore you'll find NZ's biggest range of Surf, SUP, Windsurf, Kitesurf, Foiling & Wetsuits Gear. Fast Secure Delivery, Great Service, Best Price

Visit nzboardstore.co.nz

Key Findings

We analyzed Nzboardstore.co.nz page load time and found that the first response time was 245 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

nzboardstore.co.nz performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value5.9 s

47/100

10%

TBT (Total Blocking Time)

Value1,640 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

nzboardstore.co.nz

245 ms

nzboardstore.co.nz

619 ms

theme-bundle.head_async.js

82 ms

flickity.min.css

92 ms

flickity.pkgd.min.js

109 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Nzboardstore.co.nz, 55% (31 requests) were made to Cdn11.bigcommerce.com and 9% (5 requests) were made to Static-tracking.klaviyo.com. The less responsive or slowest element that took the longest time to load (639 ms) relates to the external source Cdn11.bigcommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 190.0 kB (8%)

Content Size

2.5 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Nzboardstore.co.nz main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 189.6 kB

  • Original 212.2 kB
  • After minification 148.3 kB
  • After compression 22.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 63.8 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 189.6 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NZ Boardstore images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 427 B

  • Original 73.3 kB
  • After minification 73.3 kB
  • After compression 72.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 19 (38%)

Requests Now

50

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NZ Boardstore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

nzboardstore.co.nz

nzboardstore.co.nz

245 ms

nzboardstore.co.nz

nzboardstore.co.nz

619 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

82 ms

flickity.min.css

flickity.min.css

92 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

109 ms

css

css

90 ms

theme-c38abd10-47ae-013d-eb3d-2a5cf0da13f4.css

theme-c38abd10-47ae-013d-eb3d-2a5cf0da13f4.css

111 ms

js

js

112 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

87 ms

loader.js

loader.js

95 ms

index.js

index.js

106 ms

theme-bundle.main.js

theme-bundle.main.js

96 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

92 ms

visitor_stencil.js

visitor_stencil.js

92 ms

widget.js

widget.js

438 ms

klaviyo.js

klaviyo.js

439 ms

flickity.min.css

flickity.min.css

26 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

23 ms

fbevents.js

fbevents.js

288 ms

gtm.js

gtm.js

286 ms

1376x744__04736.png

1376x744__04736.png

421 ms

hero_banner__78518.png

hero_banner__78518.png

237 ms

__wingfoiling01.png

__wingfoiling01.png

227 ms

__gift-vouchers.jpg

__gift-vouchers.jpg

226 ms

4__clearance.jpg

4__clearance.jpg

226 ms

cat-kite.webp

cat-kite.webp

226 ms

cat-image.webp

cat-image.webp

234 ms

cat-wind.webp

cat-wind.webp

267 ms

cat-surf.webp

cat-surf.webp

236 ms

cat-foil.webp

cat-foil.webp

266 ms

cat-wetsuit.webp

cat-wetsuit.webp

308 ms

1880pump1__70911.1690163480.png

1880pump1__70911.1690163480.png

306 ms

Spitfire1__74770.1688165582.jpg

Spitfire1__74770.1688165582.jpg

308 ms

a-wing-xps-1__17035.1684802702.jpg

a-wing-xps-1__17035.1684802702.jpg

336 ms

floral__67410.1672369990.jpg

floral__67410.1672369990.jpg

314 ms

Surfears1__71620.1677620925.PNG

Surfears1__71620.1677620925.PNG

317 ms

sj-00-wax_2__38639.1591946405.jpg

sj-00-wax_2__38639.1591946405.jpg

313 ms

resized_blog_title_pgs10__75654.1706234982.png

resized_blog_title_pgs10__75654.1706234982.png

313 ms

d7a2fc7a328315ab9093a1594e10085e24497d4d__69688.1673386199.jpg

d7a2fc7a328315ab9093a1594e10085e24497d4d__69688.1673386199.jpg

331 ms

cat-prod-modern-24-highline-2-0-sky-blue_6dfa41b6-2670-45aa-a83e-e6c58bd6d308__79773.1725676532.jpg

cat-prod-modern-24-highline-2-0-sky-blue_6dfa41b6-2670-45aa-a83e-e6c58bd6d308__79773.1725676532.jpg

340 ms

117055_80dac2d3b6278c8fdd7ae8f027e4c00fb54f6ccc__03859.1724970709.png

117055_80dac2d3b6278c8fdd7ae8f027e4c00fb54f6ccc__03859.1724970709.png

639 ms

Liteforce-Red-1-medium__58788.1724980003.jpg

Liteforce-Red-1-medium__58788.1724980003.jpg

335 ms

ozone_ignition_v3_size_2-0-3__37533.1724979717.jpg

ozone_ignition_v3_size_2-0-3__37533.1724979717.jpg

336 ms

tq-a-ci-m-g_m23_graphite__08082.1724969234.jpg

tq-a-ci-m-g_m23_graphite__08082.1724969234.jpg

588 ms

team.png

team.png

357 ms

jizaRExUiTo99u79D0KEwA.ttf

jizaRExUiTo99u79D0KEwA.ttf

209 ms

index.php

index.php

198 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

144 ms

fender_analytics.434f1e97bb1d79e75df1.js

fender_analytics.434f1e97bb1d79e75df1.js

172 ms

static.28446ee8cef515b22f21.js

static.28446ee8cef515b22f21.js

175 ms

runtime.cc6cae30a9806fb941b3.js

runtime.cc6cae30a9806fb941b3.js

120 ms

sharedUtils.0bc8078deb99e55b24b5.js

sharedUtils.0bc8078deb99e55b24b5.js

162 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

175 ms

vendors~signup_forms~post_identification_sync~onsite-triggering~customerHubRoot.1cba212356117b4eda53.js

vendors~signup_forms~post_identification_sync~onsite-triggering~customerHubRoot.1cba212356117b4eda53.js

174 ms

post_identification_sync.f220c4e0168187b56d6e.js

post_identification_sync.f220c4e0168187b56d6e.js

177 ms

nobot

nobot

48 ms

Accessibility Review

nzboardstore.co.nz accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

nzboardstore.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

nzboardstore.co.nz SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nzboardstore.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nzboardstore.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nzboardstore.co.nz

Open Graph description is not detected on the main page of NZ Boardstore. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: