Tools & Wizards About Us
scarboroughlocal.nielsen.com screenshot

Report Summary

  • 87

    Performance

    Renders faster than
    89% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

scarboroughlocal.nielsen.com

Local Market Research | Market Research Company | Nielsen Scarborough

Page Load Speed

1.2 sec in total

First Response

14 ms

Resources Loaded

1 sec

Page Rendered

128 ms

scarboroughlocal.nielsen.com screenshot

About Website

Click here to check amazing Scarborough Local Nielsen content for United States. Otherwise, check out these important facts you probably never knew about scarboroughlocal.nielsen.com

Visit scarboroughlocal.nielsen.com

Key Findings

We analyzed Scarboroughlocal.nielsen.com page load time and found that the first response time was 14 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

scarboroughlocal.nielsen.com performance score

87

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.3 s

98/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

56/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

scarboroughlocal.nielsen.com

14 ms

index.html

2 ms

index.html

130 ms

main.css

144 ms

runtime.bundle.js

122 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that all of those requests were addressed to Scarboroughlocal.nielsen.com and no external sources were called. The less responsive or slowest element that took the longest time to load (248 ms) belongs to the original domain Scarboroughlocal.nielsen.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.9 kB (2%)

Content Size

327.9 kB

After Optimization

322.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Scarboroughlocal.nielsen.com main page is 327.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 295.7 kB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 5.7 kB

  • Original 8.7 kB
  • After minification 8.7 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.7 kB or 66% of the original size.

Image Optimization

-0%

Potential reduce by 35 B

  • Original 295.7 kB
  • After minification 295.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Scarborough Local Nielsen images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 69 B

  • Original 16.6 kB
  • After minification 16.6 kB
  • After compression 16.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 70 B

  • Original 6.9 kB
  • After minification 6.9 kB
  • After compression 6.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Scarboroughlocal.nielsen.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

6

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 6 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Scarborough Local Nielsen. According to our analytics all requests are already optimized.

Network Requests Diagram

scarboroughlocal.nielsen.com

scarboroughlocal.nielsen.com

14 ms

index.html

index.html

2 ms

index.html

index.html

130 ms

main.css

main.css

144 ms

runtime.bundle.js

runtime.bundle.js

122 ms

index.bundle.js

index.bundle.js

109 ms

d36ea1f2d39ed544e506.png

d36ea1f2d39ed544e506.png

107 ms

aeda50e10f1af4286470.png

aeda50e10f1af4286470.png

142 ms

5c9cc4b25324891355e1.png

5c9cc4b25324891355e1.png

240 ms

a73db89c43e44ca8f5e0.ttf

a73db89c43e44ca8f5e0.ttf

248 ms

45b4c2ae493bb481102f.ttf

45b4c2ae493bb481102f.ttf

198 ms

e7231ba33760832432b8.ttf

e7231ba33760832432b8.ttf

200 ms

2391725004ae05a27e8e.ttf

2391725004ae05a27e8e.ttf

140 ms

Accessibility Review

scarboroughlocal.nielsen.com accessibility score

100

Accessibility Issues

Best Practices

scarboroughlocal.nielsen.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

scarboroughlocal.nielsen.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Scarboroughlocal.nielsen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Scarboroughlocal.nielsen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

scarboroughlocal.nielsen.com

Open Graph description is not detected on the main page of Scarborough Local Nielsen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: