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shop.nivea.de: Alle Produkte in der Übersicht – NIVEA

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Page load speed analysis

  • 13/100

    Poor result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    215 ms

  • Resources loaded

    4.2 sec

  • Page rendered

    532 ms

  • Total page load time

    4.9 sec

Click here to check amazing Shop NIVEA content for Germany. Otherwise, check out these important facts you probably never knew about shop.nivea.de

We analyzed Shop.nivea.de page load time and found that the first response time was 215 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Shop.nivea.de rating and web reputation

Page optimization

  • HTML 379.3 kB
    Images 2.9 MB
    Javascripts 1.8 MB
    CSS 986.1 kB

    In fact, the total size of Shop.nivea.de main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

    • Original 379.3 kB
    • After minification 284.8 kB
    • After compression 50.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 94.5 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 328.7 kB or 87% of the original size.

    • Original 2.9 MB
    • After optimization 2.4 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop NIVEA needs image optimization as it can save up to 422.8 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.8 MB
    • After minification 1.7 MB
    • After compression 456.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 75% of the original size.

    • Original 986.1 kB
    • After minification 985.0 kB
    • After compression 163.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.nivea.de needs all CSS files to be minified and compressed as it can save up to 823.2 kB or 83% of the original size.

Network requests diagram

  • shop.nivea.de
  • 2238300094.js
  • 55d4316168a5a459651732f9.min.js
  • nivde.js
  • plugins.css
  • main.css
  • styles.min.css
  • media-queries.min.css
  • loginregistration.min.css
  • style-de-DE.min.css
  • dwac-14.8.js
  • ReviewsNivea.min.css
  • dwanalytics.js
  • scripts.min.js
  • utilities.min.js
  • dwscripts.min.js
  • dw.min.js
  • GoldenQuestionsWidget.min.js
  • script-de-DE.min.js
  • ProCampaignHandler.js
  • subscription.js
  • jquery-dateFormat.min.js
  • knockout-2.2.0.debug.js
  • knockout.mapping-latest.js
  • ProCampaignApiConsumer.js
  • ProCampaignApiRatingAndReviews.js
  • InitAndHelper_Overview.js
  • nivde.js
  • Product-ClearExcludeProducts
  • smartsignals_client.min.js
  • sd-nivde_dlchange.js
  • niveamainlogo2x.png
  • produkt-last-received.jpg
  • infinite-loading-indicator.gif
  • deo-und-dusche-t-v2.jpg
  • aktionsprodukt-kaufen-icon.jpg
  • payment_methods_04.png
  • beiersdoft_logo_footer.jpg
  • 55d4316168a5a459651732f9
  • gtm.js
  • gtm.js
  • sprite.png
  • nivea_book-webfont.woff
  • blank.png
  • full.jpg
  • stars.png
  • benefit_01_account_sprite.png
  • benefit_02_shipping_sprite.png
  • benefit_03_payment_sprite.png
  • benefit_04_service_sprite.png
  • icon_facebook_sprite.png
  • icon_twitter_sprite.png
  • icon_youtube_sprite_square.png
  • icon_instagram_sprite.png
  • icon_pinterest_sprite.png
  • niveacremeregular-webfont.woff
  • nivbots-webfont.woff
  • jquery.mousewheel.min.js
  • iframe_api
  • www-widgetapi.js
  • polyfill_01.js
  • track
  • GetTemplate
  • GetTemplate
  • GetTemplate
  • loginoverlayinclude
  • UserInfo
  • produkt-last-received.jpg
  • filter-center-backg.gif
  • -138016-1.png
  • -143076-1.png
  • -146972-1.PNG
  • -138461-1.png
  • -138554-1.png
  • -138618-1.png
  • nivea-creme_75ml-99854-1.png
  • -124527-1.png
  • -120358-1.png
  • -131552-1.png
  • GetTemplate
  • GetTemplate
  • image_3x2_4.jpg
  • __Analytics-Tracking
  • square-facebook-128.jpg
  • square-facebook-128.png
  • ugs_body_default_o.svg
  • ugs_men_default_o.svg
  • ugs_baby_kids_default_o.svg
  • navi_gross_protect_care_ph1.jpg
  • 400x562px_navi_teaser_coupons_klein_1.jpg
  • ugs_body_default_o.svg
  • ugs_men_default_o.svg
  • ugs_baby_kids_default_o.svg
  • sprite-backup.png
  • analytics.js

Our browser made a total of 97 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Shop.nivea.de, 85% (82 requests) were made to Nivea.de and 3% (3 requests) were made to Smartsignals.smart-digital-solutions.de. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Nivea.de.

Additional info on shop.nivea.de

Requests

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop NIVEA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

29

Javascripts

44

Images

7

CSS

10

AJAX

90

All

Possible request optimization

1

Javascripts

44

Images

1

CSS

10

AJAX

34

Optimized

56

All

Poor result

Redirects

As for redirects, our browser was forwarded to https://www.nivea.de/shop/produkte/ before it reached this domain.

IP address

Shop.nivea.de uses IP addresses which are currently shared with 9 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

shop.nivea.de

nivea.si

m.nivea.de

nivea.fr

nivea.rs

62.168.203.225

shop.nivea.de

nivea.fr

nivea.be

nivea.ch

nivea.nl

62.168.204.225

shop.nivea.de

nivea.be

nivea.nl

nivea.ge

fr.nivea.ch

62.168.205.225

DNS records

Type Host Target/ip TTL Other
A

shop.nivea.de

62.168.205.225 86396
A

shop.nivea.de

62.168.204.225 86396
A

shop.nivea.de

62.168.203.225 86396
MX

shop.nivea.de

shop.nivea.de 86400 Pri: 10

Language and encoding

Good result

Language

DE de language flag

Detected

DE de language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.nivea.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Shop.nivea.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Shop.nivea.de has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 90.4% of all visits is Germany. It’s good for Shop.nivea.de that their server is also located in Germany, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop NIVEA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

shop.nivea.de

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