Tools & Wizards About Us
southedina.nm.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

southedina.nm.com

Edina, MN Financial Advisor Office | Northwestern Mutual

Page Load Speed

3 sec in total

First Response

36 ms

Resources Loaded

2.2 sec

Page Rendered

694 ms

southedina.nm.com screenshot

About Website

Click here to check amazing South Edina Nm content for United States. Otherwise, check out these important facts you probably never knew about southedina.nm.com

Everything you need from insurance to investments to financial planning, all in one place. Get in touch with your Edina, MN Northwestern Mutual financial advisor office.

Visit southedina.nm.com

Key Findings

We analyzed Southedina.nm.com page load time and found that the first response time was 36 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

southedina.nm.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value15.8 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value5,190 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value26.1 s

0/100

10%

Network Requests Diagram

southedina.nm.com

36 ms

southedina.nm.com

46 ms

106 ms

offices.css

44 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

146 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Southedina.nm.com, 31% (31 requests) were made to Media.northwesternmutual.com and 9% (9 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Media.northwesternmutual.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 596.5 kB (15%)

Content Size

4.0 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southedina.nm.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 212.7 kB

  • Original 270.6 kB
  • After minification 262.6 kB
  • After compression 57.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 212.7 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 105.1 kB

  • Original 2.6 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. South Edina Nm images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 278.3 kB

  • Original 942.6 kB
  • After minification 942.6 kB
  • After compression 664.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 278.3 kB or 30% of the original size.

CSS Optimization

-0%

Potential reduce by 409 B

  • Original 107.1 kB
  • After minification 107.1 kB
  • After compression 106.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southedina.nm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (56%)

Requests Now

90

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of South Edina Nm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

southedina.nm.com

southedina.nm.com

36 ms

southedina.nm.com

southedina.nm.com

46 ms

106 ms

offices.css

offices.css

44 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

146 ms

offices.js

offices.js

39 ms

js

js

146 ms

js

js

87 ms

navigation-menu-mobile.svg

navigation-menu-mobile.svg

331 ms

JkgG2WP4dE4

JkgG2WP4dE4

324 ms

fbevents.js

fbevents.js

380 ms

bat.js

bat.js

379 ms

cancel-x.svg

cancel-x.svg

323 ms

nm-logo-blue.svg

nm-logo-blue.svg

321 ms

navigation-search-inactive-mobile.svg

navigation-search-inactive-mobile.svg

320 ms

new-navigation-search-active-mobile.svg

new-navigation-search-active-mobile.svg

318 ms

navigation-chevron-blue-right-mobile.svg

navigation-chevron-blue-right-mobile.svg

319 ms

navigation-chevron-left-grey-mobile.svg

navigation-chevron-left-grey-mobile.svg

470 ms

navigation-search-reverse.svg

navigation-search-reverse.svg

847 ms

navigation-search-active.svg

navigation-search-active.svg

552 ms

handshake.svg

handshake.svg

552 ms

chevron-right-blue.svg

chevron-right-blue.svg

700 ms

nav-active-carret-blue.svg

nav-active-carret-blue.svg

470 ms

nav-inactive-carret-blue.svg

nav-inactive-carret-blue.svg

847 ms

3afcb1e9-ff8a-43a7-614c-687a36b79f90.jpeg

3afcb1e9-ff8a-43a7-614c-687a36b79f90.jpeg

984 ms

expert-partner.svg

expert-partner.svg

847 ms

point-to-point.svg

point-to-point.svg

848 ms

gold-star.svg

gold-star.svg

849 ms

supporting-photo-find-an-fr-v3.jpg

supporting-photo-find-an-fr-v3.jpg

983 ms

handshake-reverse.svg

handshake-reverse.svg

962 ms

man-with-flag.svg

man-with-flag.svg

957 ms

rocket.svg

rocket.svg

959 ms

supporting-photo-apply-now-v4.jpg

supporting-photo-apply-now-v4.jpg

966 ms

nametag-reverse.svg

nametag-reverse.svg

1083 ms

supporting-photo-giving-back.jpg

supporting-photo-giving-back.jpg

1098 ms

supporting-photo-nm-stats.jpg

supporting-photo-nm-stats.jpg

1270 ms

map-marker.svg

map-marker.svg

1087 ms

chevron-right.svg

chevron-right.svg

1086 ms

insight.min.js

insight.min.js

424 ms

heap-3637159320.js

heap-3637159320.js

415 ms

staticmap

staticmap

259 ms

staticmap

staticmap

317 ms

staticmap

staticmap

262 ms

chevron-up.svg

chevron-up.svg

1027 ms

dropdown-arrow.svg

dropdown-arrow.svg

1218 ms

dropdown-arrow-open.svg

dropdown-arrow-open.svg

1221 ms

chevron-left-grey.svg

chevron-left-grey.svg

1220 ms

id

id

346 ms

AppMeasurement.min.js

AppMeasurement.min.js

215 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

281 ms

otSDKStub.js

otSDKStub.js

322 ms

GuardianSans-Regular.woff

GuardianSans-Regular.woff

193 ms

GuardianSans-Light.woff

GuardianSans-Light.woff

189 ms

GuardianSans-Thin.woff

GuardianSans-Thin.woff

338 ms

GuardianSans-Medium.woff

GuardianSans-Medium.woff

311 ms

GuardianSans-SemiBold.woff

GuardianSans-SemiBold.woff

306 ms

www-player.css

www-player.css

102 ms

www-embed-player.js

www-embed-player.js

132 ms

base.js

base.js

244 ms

287689728264317

287689728264317

37 ms

25058490.js

25058490.js

60 ms

dest5.html

dest5.html

415 ms

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

363 ms

js

js

333 ms

ad_status.js

ad_status.js

272 ms

em-mboKNCEGvkB-sChFEq9S_yY02WXLtG5xXFnlaaoo.js

em-mboKNCEGvkB-sChFEq9S_yY02WXLtG5xXFnlaaoo.js

326 ms

embed.js

embed.js

49 ms

ibs:dpid=411&dpuuid=ZrOh3wAAAG7u-wN_

ibs:dpid=411&dpuuid=ZrOh3wAAAG7u-wN_

109 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

245 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

394 ms

location

location

395 ms

js

js

90 ms

js

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198 ms

js

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198 ms

js

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196 ms

uwt.js

uwt.js

194 ms

delivery

delivery

338 ms

5564967.js

5564967.js

40 ms

id

id

114 ms

205 ms

201 ms

Create

Create

191 ms

js

js

306 ms

analytics.js

analytics.js

300 ms

activityi;src=8851916;type=pagel0;cat=north00;ord=7473366275546;npa=0;auiddc=407756656.1723048416;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

activityi;src=8851916;type=pagel0;cat=north00;ord=7473366275546;npa=0;auiddc=407756656.1723048416;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

535 ms

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=1711102392524;npa=0;auiddc=407756656.1723048416;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=1711102392524;npa=0;auiddc=407756656.1723048416;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

529 ms

adsct

adsct

560 ms

adsct

adsct

547 ms

otBannerSdk.js

otBannerSdk.js

180 ms

collect

collect

31 ms

en.json

en.json

28 ms

GenerateIT

GenerateIT

83 ms

src=8851916;type=pagel0;cat=north0;ord=1;num=1711102392524;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

src=8851916;type=pagel0;cat=north0;ord=1;num=1711102392524;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

92 ms

src=8851916;type=pagel0;cat=north00;ord=7473366275546;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

src=8851916;type=pagel0;cat=north00;ord=7473366275546;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060;pscdl=noapi;frm=0;gtm=45fe4850v9181623173za200;gcd=13l3l3l3l1;dma=0;tag_exp=95250753;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fmn%2Fedina%2F20841060%2F

225 ms

otFlat.json

otFlat.json

20 ms

otPcPanel.json

otPcPanel.json

23 ms

otCommonStyles.css

otCommonStyles.css

40 ms

ot_close.svg

ot_close.svg

101 ms

nm-navy-200x40-2x.png

nm-navy-200x40-2x.png

58 ms

nr-1044.min.js

nr-1044.min.js

16 ms

Accessibility Review

southedina.nm.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

southedina.nm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

southedina.nm.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southedina.nm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southedina.nm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southedina.nm.com

Open Graph description is not detected on the main page of South Edina Nm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: