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blog.oup.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

blog.oup.com

OUPblog | Oxford University Press’s Academic Insights for the World

Page Load Speed

2.1 sec in total

First Response

123 ms

Resources Loaded

1.5 sec

Page Rendered

449 ms

blog.oup.com screenshot

About Website

Visit blog.oup.com now to see the best up-to-date Blog Oup content for China and also check out these interesting facts you probably never knew about blog.oup.com

The talented authors, staff, and friends of Oxford University Press provide daily commentary on a variety of subjects on its official blog since 2005

Visit blog.oup.com

Key Findings

We analyzed Blog.oup.com page load time and found that the first response time was 123 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

blog.oup.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value2,430 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.288

42/100

15%

TTI (Time to Interactive)

Value19.3 s

2/100

10%

Network Requests Diagram

blog.oup.com

123 ms

blog.oup.com

154 ms

style.min.css

65 ms

mediaelementplayer-legacy.min.css

61 ms

wp-mediaelement.min.css

71 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Blog.oup.com, 56% (36 requests) were made to Oupblog.wpenginepowered.com and 11% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (687 ms) belongs to the original domain Blog.oup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 119.5 kB (7%)

Content Size

1.6 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blog.oup.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 116.2 kB

  • Original 137.2 kB
  • After minification 134.6 kB
  • After compression 21.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.2 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blog Oup images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.1 kB

  • Original 231.6 kB
  • After minification 231.6 kB
  • After compression 228.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 205 B

  • Original 88.6 kB
  • After minification 88.6 kB
  • After compression 88.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blog.oup.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (39%)

Requests Now

54

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blog Oup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blog.oup.com

blog.oup.com

123 ms

blog.oup.com

blog.oup.com

154 ms

style.min.css

style.min.css

65 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

61 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

71 ms

style.css

style.css

62 ms

escn-styles.css

escn-styles.css

70 ms

style.css

style.css

71 ms

jquery.min.js

jquery.min.js

80 ms

jquery-migrate.min.js

jquery-migrate.min.js

95 ms

skl2qzg.js

skl2qzg.js

100 ms

trendmd.min.js

trendmd.min.js

187 ms

escn-functions.js

escn-functions.js

96 ms

script.min.js

script.min.js

95 ms

e-202421.js

e-202421.js

51 ms

gtm.js

gtm.js

192 ms

oup-logo.png

oup-logo.png

148 ms

NKKOYzsbjeQ

NKKOYzsbjeQ

301 ms

admin-ajax.php

admin-ajax.php

687 ms

sprite.png

sprite.png

77 ms

facebook.svg

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76 ms

twitter.svg

twitter.svg

77 ms

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119 ms

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86 ms

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85 ms

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118 ms

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AI-blog-featured-image-188x126.png

116 ms

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115 ms

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117 ms

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116 ms

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122 ms

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121 ms

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120 ms

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120 ms

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185 ms

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OO-Economics-183x258-1-128x180.jpg

121 ms

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Press-Freedom-and-Regulation-in-a-Digital-Era-cover-128x180.png

186 ms

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Battistella-Dangerous-Crooked-Scoundrels-9780190050900-3-128x179.png

186 ms

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187 ms

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188 ms

Publishing-101-Logo-300pX300p-128x128.jpg

Publishing-101-Logo-300pX300p-128x128.jpg

188 ms

9780192873026-183x258-1-128x180.jpg

9780192873026-183x258-1-128x180.jpg

190 ms

oup-logo-footer.png

oup-logo-footer.png

189 ms

ajax-loader.gif

ajax-loader.gif

191 ms

d

d

72 ms

d

d

111 ms

d

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116 ms

d

d

116 ms

d

d

111 ms

d

d

111 ms

p.gif

p.gif

74 ms

js

js

67 ms

analytics.js

analytics.js

192 ms

fbevents.js

fbevents.js

191 ms

www-player.css

www-player.css

19 ms

www-embed-player.js

www-embed-player.js

131 ms

base.js

base.js

169 ms

ad_status.js

ad_status.js

274 ms

collect

collect

249 ms

4FCBsbVWt5jZVKm36Bs_QtpgBkunTUSSklJnPgMburg.js

4FCBsbVWt5jZVKm36Bs_QtpgBkunTUSSklJnPgMburg.js

143 ms

embed.js

embed.js

34 ms

id

id

29 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

35 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

38 ms

Accessibility Review

blog.oup.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

blog.oup.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

blog.oup.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blog.oup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blog.oup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blog.oup.com

Open Graph data is detected on the main page of Blog Oup. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: