Tools & Wizards About Us
local.ourmidland.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 72

    SEO

    Google-friendlier than
    31% of websites

local.ourmidland.com

Business listings by category in Midland, MI - Midland, MI Local Businesses

Page Load Speed

21.2 sec in total

First Response

334 ms

Resources Loaded

20.7 sec

Page Rendered

161 ms

local.ourmidland.com screenshot

About Website

Visit local.ourmidland.com now to see the best up-to-date Local Our Midland content for United States and also check out these interesting facts you probably never knew about local.ourmidland.com

Find Business listings by category in Midland, MICHIGAN. Get Business listings by category phone numbers, driving directions, business addresses, maps and more.

Visit local.ourmidland.com

Key Findings

We analyzed Local.ourmidland.com page load time and found that the first response time was 334 ms and then it took 20.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 2 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

local.ourmidland.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value7.2 s

29/100

10%

TBT (Total Blocking Time)

Value2,060 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value18.4 s

3/100

10%

Network Requests Diagram

334 ms

layout.css

23 ms

jquery-ui-1.8.5.custom.css

31 ms

layout.css

78 ms

category.css

25 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 38% of them (8 requests) were addressed to the original Local.ourmidland.com, 29% (6 requests) were made to Static.localedge.com and 14% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (19.9 sec) relates to the external source Home.ourmidland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 254.0 kB (71%)

Content Size

356.4 kB

After Optimization

102.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Local.ourmidland.com main page is 356.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 303.7 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 42.8 kB

  • Original 49.7 kB
  • After minification 28.9 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.8 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.8 kB or 86% of the original size.

Image Optimization

-15%

Potential reduce by 250 B

  • Original 1.6 kB
  • After minification 1.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Local Our Midland needs image optimization as it can save up to 250 B or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 210.1 kB

  • Original 303.7 kB
  • After minification 292.6 kB
  • After compression 93.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 210.1 kB or 69% of the original size.

CSS Optimization

-57%

Potential reduce by 791 B

  • Original 1.4 kB
  • After minification 1.1 kB
  • After compression 606 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Local.ourmidland.com needs all CSS files to be minified and compressed as it can save up to 791 B or 57% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (59%)

Requests Now

17

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Our Midland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

334 ms

layout.css

layout.css

23 ms

jquery-ui-1.8.5.custom.css

jquery-ui-1.8.5.custom.css

31 ms

layout.css

layout.css

78 ms

category.css

category.css

25 ms

category.css

category.css

77 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

115 ms

jquery.history.js

jquery.history.js

77 ms

common.js

common.js

33 ms

jquery-ui-1.8.5.custom.min.js

jquery-ui-1.8.5.custom.min.js

130 ms

common.css

common.css

10 ms

mywesttexas-heading-gradient-new.png

mywesttexas-heading-gradient-new.png

145 ms

ga.js

ga.js

85 ms

header.html

header.html

19905 ms

footer.html

footer.html

19872 ms

acxiomlogo.jpg

acxiomlogo.jpg

49 ms

header-slice.gif

header-slice.gif

37 ms

ui-bg_flat_100_ffffff_40x100.png

ui-bg_flat_100_ffffff_40x100.png

35 ms

__utm.gif

__utm.gif

31 ms

__utm.gif

__utm.gif

55 ms

nr-918.min.js

nr-918.min.js

225 ms

Accessibility Review

local.ourmidland.com accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

local.ourmidland.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

local.ourmidland.com SEO score

72

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Local.ourmidland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Local.ourmidland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

local.ourmidland.com

Open Graph description is not detected on the main page of Local Our Midland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: