Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

ogilvychalmers.com

Estate Agents Architects East Lothian - Ogilvy Chalmers

Page Load Speed

5.4 sec in total

First Response

1.6 sec

Resources Loaded

3.4 sec

Page Rendered

410 ms

ogilvychalmers.com screenshot

About Website

Welcome to ogilvychalmers.com homepage info - get ready to check Ogilvy Chalmers best content right away, or after learning these important things about ogilvychalmers.com

Ogilvy Chalmers is a team of property professionals in Haddington, East Lothian - blends expertise of estate agents, letting agents, land agents and architects.

Visit ogilvychalmers.com

Key Findings

We analyzed Ogilvychalmers.com page load time and found that the first response time was 1.6 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ogilvychalmers.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.135

80/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

www.fbrseed.com

1634 ms

sbi-styles.min.css

41 ms

style.min.css

75 ms

mediaelementplayer-legacy.min.css

254 ms

wp-mediaelement.min.css

279 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ogilvychalmers.com, 7% (8 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Fbrseed.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 147.7 kB (17%)

Content Size

856.9 kB

After Optimization

709.2 kB

In fact, the total size of Ogilvychalmers.com main page is 856.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 662.4 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 146.5 kB

  • Original 173.5 kB
  • After minification 166.3 kB
  • After compression 26.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 146.5 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 662.4 kB
  • After minification 661.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ogilvy Chalmers images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 21.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 55 (63%)

Requests Now

88

After Optimization

33

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ogilvy Chalmers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ogilvychalmers.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ogilvychalmers.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ogilvychalmers.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ogilvychalmers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ogilvychalmers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ogilvy Chalmers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: