Report Summary

  • 94

    Performance

    Renders faster than
    93% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    47% of websites

  • 58

    SEO

    Google-friendlier than
    30% of websites

olay.com.cn

OLAY官网首页,肌肤护理专家|OLAY官网

Page Load Speed

12.8 sec in total

First Response

596 ms

Resources Loaded

10.5 sec

Page Rendered

1.7 sec

olay.com.cn screenshot

About Website

Visit olay.com.cn now to see the best up-to-date Olay content for China and also check out these interesting facts you probably never knew about olay.com.cn

OLAY(玉兰油)中国官方网站,玉兰油是抗老化与皮肤护理专家,全方位的抗老化和皮肤护理产品,以及各种皮肤护理技巧。官方网站提供Olay相关抗老化和皮肤护理产品的在线购买。

Visit olay.com.cn

Key Findings

We analyzed Olay.com.cn page load time and found that the first response time was 596 ms and then it took 12.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

olay.com.cn performance score

94

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value2.8 s

83/100

25%

SI (Speed Index)

Value4.0 s

80/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value1.1 s

100/100

10%

Network Requests Diagram

olay.com.cn

596 ms

www.olay.com.cn

1176 ms

cyb.common.css

1550 ms

jquery.min.js

2338 ms

CyberSysCookie.js

1553 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 6% of them (6 requests) were addressed to the original Olay.com.cn, 74% (79 requests) were made to Image.olay.com.cn and 5% (5 requests) were made to S.btstatic.com. The less responsive or slowest element that took the longest time to load (4.7 sec) relates to the external source Image.olay.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 426.7 kB (10%)

Content Size

4.3 MB

After Optimization

3.9 MB

In fact, the total size of Olay.com.cn main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 69.5 kB

  • Original 81.8 kB
  • After minification 55.8 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.0 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.5 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 94.6 kB

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Olay images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 214.1 kB

  • Original 329.7 kB
  • After minification 290.3 kB
  • After compression 115.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 214.1 kB or 65% of the original size.

CSS Optimization

-84%

Potential reduce by 48.5 kB

  • Original 57.7 kB
  • After minification 40.8 kB
  • After compression 9.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Olay.com.cn needs all CSS files to be minified and compressed as it can save up to 48.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 77 (74%)

Requests Now

104

After Optimization

27

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Olay. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

olay.com.cn accessibility score

58

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

olay.com.cn best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

olay.com.cn SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Olay.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Olay.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Olay. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: