Tools & Wizards About Us
omd.ru screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

omd.ru

OMD OM Group - международное сетевое коммуникационное агентство, один из лидеров российского рекламного рынка.

Page Load Speed

2.7 sec in total

First Response

599 ms

Resources Loaded

1.9 sec

Page Rendered

252 ms

omd.ru screenshot

About Website

Welcome to omd.ru homepage info - get ready to check OMD best content for Russia right away, or after learning these important things about omd.ru

OMD OM Group – один из лидеров рекламного рынка России по объемам медиа закупок и решений, отмеченных наградами на фестивалях.

Visit omd.ru

Key Findings

We analyzed Omd.ru page load time and found that the first response time was 599 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

omd.ru performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value52.7 s

0/100

25%

SI (Speed Index)

Value30.0 s

0/100

10%

TBT (Total Blocking Time)

Value3,570 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value82.8 s

0/100

10%

Network Requests Diagram

omd.ru

599 ms

main.css

143 ms

fon.jpg

1132 ms

back_layer.png

387 ms

SeroPro.otf

877 ms

Our browser made a total of 6 requests to load all elements on the main page. We found that all of those requests were addressed to Omd.ru and no external sources were called. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Omd.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 7.4 kB (2%)

Content Size

392.2 kB

After Optimization

384.8 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Omd.ru main page is 392.2 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 386.9 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 2.2 kB

  • Original 3.5 kB
  • After minification 2.8 kB
  • After compression 1.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 737 B, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.2 kB or 63% of the original size.

Image Optimization

-1%

Potential reduce by 3.9 kB

  • Original 386.9 kB
  • After minification 383.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. OMD images are well optimized though.

CSS Optimization

-71%

Potential reduce by 1.2 kB

  • Original 1.7 kB
  • After minification 1.3 kB
  • After compression 494 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Omd.ru needs all CSS files to be minified and compressed as it can save up to 1.2 kB or 71% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • Images
  • CSS

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OMD. According to our analytics all requests are already optimized.

Network Requests Diagram

omd.ru

omd.ru

599 ms

main.css

main.css

143 ms

fon.jpg

fon.jpg

1132 ms

back_layer.png

back_layer.png

387 ms

SeroPro.otf

SeroPro.otf

877 ms

SeroPro-Bold.otf

SeroPro-Bold.otf

822 ms

Accessibility Review

omd.ru accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

omd.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

omd.ru SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8;

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Omd.ru can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Omd.ru main page’s claimed encoding is utf-8;. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

omd.ru

Open Graph description is not detected on the main page of OMD. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: