Tools & Wizards About Us
onadvertising.co.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

onadvertising.co.uk

Radio, Outdoor, Television & Digital Advertising - ON Advertising

Page Load Speed

7.4 sec in total

First Response

257 ms

Resources Loaded

6.7 sec

Page Rendered

463 ms

onadvertising.co.uk screenshot

About Website

Welcome to onadvertising.co.uk homepage info - get ready to check On Advertising best content right away, or after learning these important things about onadvertising.co.uk

Radio Advertising, Outdoor Advertising, Television Advertising, Digital Advertising - TV Advertising from ON Advertising. We are leading specialist in the management of Media marketing campaigns power...

Visit onadvertising.co.uk

Key Findings

We analyzed Onadvertising.co.uk page load time and found that the first response time was 257 ms and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

onadvertising.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

46/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value2,020 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value29.0 s

0/100

10%

Network Requests Diagram

onadvertising.co.uk

257 ms

onadvertising.css

303 ms

css

18 ms

css

30 ms

font-awesome.min.css

14 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 40% of them (31 requests) were addressed to the original Onadvertising.co.uk, 14% (11 requests) were made to Platform.twitter.com and 10% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (5.9 sec) belongs to the original domain Onadvertising.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 832.9 kB (9%)

Content Size

9.5 MB

After Optimization

8.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Onadvertising.co.uk main page is 9.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 8.8 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 21.3 kB

  • Original 28.7 kB
  • After minification 28.3 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.3 kB or 74% of the original size.

Image Optimization

-8%

Potential reduce by 662.0 kB

  • Original 8.8 MB
  • After minification 8.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. On Advertising images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 99.6 kB

  • Original 512.9 kB
  • After minification 474.6 kB
  • After compression 413.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.6 kB or 19% of the original size.

CSS Optimization

-28%

Potential reduce by 50.1 kB

  • Original 177.0 kB
  • After minification 168.9 kB
  • After compression 126.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Onadvertising.co.uk needs all CSS files to be minified and compressed as it can save up to 50.1 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (51%)

Requests Now

70

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of On Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

onadvertising.co.uk

onadvertising.co.uk

257 ms

onadvertising.css

onadvertising.css

303 ms

css

css

18 ms

css

css

30 ms

font-awesome.min.css

font-awesome.min.css

14 ms

respond.js

respond.js

217 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

4 ms

jquery-ui.js

jquery-ui.js

496 ms

image-enlarge.js

image-enlarge.js

219 ms

images.js

images.js

249 ms

slideshow.js

slideshow.js

337 ms

videos.js

videos.js

328 ms

email.js

email.js

329 ms

page-animations.js

page-animations.js

400 ms

83145.js

83145.js

42 ms

background-lines.jpg

background-lines.jpg

982 ms

analytics.js

analytics.js

42 ms

WC_Y7iDvMoY

WC_Y7iDvMoY

151 ms

onadvertising.png

onadvertising.png

653 ms

outdoor-advertising-banner.jpg

outdoor-advertising-banner.jpg

1159 ms

outdoor-advertising-banner1.jpg

outdoor-advertising-banner1.jpg

5912 ms

outdoor-advertising-banner2.jpg

outdoor-advertising-banner2.jpg

2733 ms

outdoor-advertising-banner3.jpg

outdoor-advertising-banner3.jpg

1163 ms

outdoor-advertising-banner4.jpg

outdoor-advertising-banner4.jpg

1291 ms

gradient.jpg

gradient.jpg

862 ms

radio-advertising.jpg

radio-advertising.jpg

1158 ms

tv-advertising.jpg

tv-advertising.jpg

1294 ms

outdoor-advertising.jpg

outdoor-advertising.jpg

1359 ms

eu-skills-funding.jpg

eu-skills-funding.jpg

1294 ms

paragon.png

paragon.png

1328 ms

skills-funding-agency.jpg

skills-funding-agency.jpg

1378 ms

widgets.js

widgets.js

63 ms

shade-pixel.png

shade-pixel.png

1354 ms

Bryant-RegularAlt-webfont.woff

Bryant-RegularAlt-webfont.woff

1450 ms

Bryant-BoldAlt-webfont.woff

Bryant-BoldAlt-webfont.woff

1468 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

35 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

34 ms

iframe_api

iframe_api

66 ms

collect

collect

46 ms

flare-2.png

flare-2.png

1416 ms

flare-3.png

flare-3.png

1423 ms

on.png

on.png

1511 ms

flare.png

flare.png

1538 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

398 ms

js

js

279 ms

www-widgetapi.js

www-widgetapi.js

9 ms

WC_Y7iDvMoY

WC_Y7iDvMoY

347 ms

www-player.css

www-player.css

12 ms

www-embed-player.js

www-embed-player.js

30 ms

base.js

base.js

58 ms

e4KNrNezHvGe_SA60BxYba8nt93XKTbVAQxfSxUqUHI.js

e4KNrNezHvGe_SA60BxYba8nt93XKTbVAQxfSxUqUHI.js

149 ms

embed.js

embed.js

121 ms

www-player.css

www-player.css

119 ms

www-embed-player.js

www-embed-player.js

291 ms

base.js

base.js

320 ms

settings

settings

404 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

201 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

208 ms

Create

Create

121 ms

ad_status.js

ad_status.js

300 ms

embed.js

embed.js

252 ms

timeline.e108540dddc96e4b707f5cf259a582d7.js

timeline.e108540dddc96e4b707f5cf259a582d7.js

197 ms

id

id

22 ms

Create

Create

35 ms

GenerateIT

GenerateIT

28 ms

ON_Advertising

ON_Advertising

114 ms

polyfills-3b821eda8863adcc4a4b.js

polyfills-3b821eda8863adcc4a4b.js

23 ms

runtime-a697c5a1ae32bd7e4d42.js

runtime-a697c5a1ae32bd7e4d42.js

45 ms

modules.20f98d7498a59035a762.js

modules.20f98d7498a59035a762.js

88 ms

main-fd9ef5eb169057cda26d.js

main-fd9ef5eb169057cda26d.js

72 ms

_app-88bf420a57d49e33be53.js

_app-88bf420a57d49e33be53.js

77 ms

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

84 ms

_buildManifest.js

_buildManifest.js

96 ms

_ssgManifest.js

_ssgManifest.js

100 ms

GenerateIT

GenerateIT

14 ms

log_event

log_event

17 ms

log_event

log_event

16 ms

Accessibility Review

onadvertising.co.uk accessibility score

54

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

onadvertising.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

onadvertising.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Onadvertising.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Onadvertising.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

onadvertising.co.uk

Open Graph description is not detected on the main page of On Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: