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onbrand.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

onbrand.co.uk

OnBrand - Marketing Agency Hertfordshire | St Albans

Page Load Speed

5.1 sec in total

First Response

248 ms

Resources Loaded

3.4 sec

Page Rendered

1.5 sec

onbrand.co.uk screenshot

About Website

Visit onbrand.co.uk now to see the best up-to-date On Brand content and also check out these interesting facts you probably never knew about onbrand.co.uk

Marketing agency in Hertfordshire. Services include: Digital Marketing, Audio Marketing, Events Management, PR, Branding & Web Design & Build

Visit onbrand.co.uk

Key Findings

We analyzed Onbrand.co.uk page load time and found that the first response time was 248 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

onbrand.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value3,210 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

onbrand.co.uk

248 ms

www.onbrand.co.uk

570 ms

script.js

55 ms

style.min.css

269 ms

styles.css

282 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 93% of them (57 requests) were addressed to the original Onbrand.co.uk, 2% (1 request) were made to Cdn-cookieyes.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Onbrand.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 222.9 kB (31%)

Content Size

727.8 kB

After Optimization

504.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Onbrand.co.uk main page is 727.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 356.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 99.3 kB

  • Original 115.9 kB
  • After minification 99.0 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.3 kB or 86% of the original size.

Image Optimization

-34%

Potential reduce by 119.7 kB

  • Original 356.0 kB
  • After minification 236.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, On Brand needs image optimization as it can save up to 119.7 kB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.7 kB

  • Original 184.2 kB
  • After minification 184.2 kB
  • After compression 182.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.2 kB

  • Original 71.6 kB
  • After minification 71.6 kB
  • After compression 69.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Onbrand.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (33%)

Requests Now

54

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of On Brand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

onbrand.co.uk

onbrand.co.uk

248 ms

www.onbrand.co.uk

www.onbrand.co.uk

570 ms

script.js

script.js

55 ms

style.min.css

style.min.css

269 ms

styles.css

styles.css

282 ms

child-theme.min.css

child-theme.min.css

35 ms

swiper-bundle.min.css

swiper-bundle.min.css

302 ms

aos.css

aos.css

302 ms

jquery.min.js

jquery.min.js

314 ms

jquery-migrate.min.js

jquery-migrate.min.js

302 ms

js

js

111 ms

email-decode.min.js

email-decode.min.js

272 ms

hooks.min.js

hooks.min.js

541 ms

i18n.min.js

i18n.min.js

536 ms

index.js

index.js

573 ms

index.js

index.js

563 ms

swiper-bundle.min.js

swiper-bundle.min.js

563 ms

aos.js

aos.js

579 ms

child-theme.min.js

child-theme.min.js

793 ms

api.js

api.js

105 ms

wp-polyfill.min.js

wp-polyfill.min.js

801 ms

index.js

index.js

830 ms

log

log

570 ms

mama.webp

mama.webp

435 ms

signature.webp

signature.webp

194 ms

inpart.webp

inpart.webp

463 ms

New-Project.webp

New-Project.webp

461 ms

homesun.webp

homesun.webp

660 ms

The-Beauty-Awards-2023.png

The-Beauty-Awards-2023.png

675 ms

Linea-Azzurro.png

Linea-Azzurro.png

706 ms

Eastgate-Basildon-.png

Eastgate-Basildon-.png

699 ms

Taylor-Walton.png

Taylor-Walton.png

729 ms

st-albans.webp

st-albans.webp

730 ms

ARNO-logo-1-e1714491605402.webp

ARNO-logo-1-e1714491605402.webp

918 ms

Expedia.png

Expedia.png

932 ms

7-2.png

7-2.png

962 ms

8-1.png

8-1.png

968 ms

9-1.png

9-1.png

1009 ms

10-2.png

10-2.png

994 ms

12.png

12.png

1178 ms

cray_center-lin2.webp

cray_center-lin2.webp

1192 ms

purple.webp

purple.webp

1230 ms

citrus.webp

citrus.webp

1248 ms

SuperSpeed_Ambassador_Thumbnail_Padraig_5c344cfc-dd83-4984-8f24-63ba3c112ec2.webp

SuperSpeed_Ambassador_Thumbnail_Padraig_5c344cfc-dd83-4984-8f24-63ba3c112ec2.webp

1010 ms

Untitled-design-1.webp

Untitled-design-1.webp

1275 ms

quotes.svg

quotes.svg

1271 ms

Digital-Marketing-in-Health-and-Wellness-Industr.webp

Digital-Marketing-in-Health-and-Wellness-Industr.webp

1433 ms

Untitled-design.webp

Untitled-design.webp

1460 ms

seo.webp

seo.webp

1500 ms

x-twitter-1.webp

x-twitter-1.webp

1412 ms

Now-Light.woff

Now-Light.woff

1478 ms

Now-Regular.woff

Now-Regular.woff

1500 ms

Now-Medium.woff

Now-Medium.woff

1612 ms

Now-Bold.woff

Now-Bold.woff

1646 ms

tiktok-1.webp

tiktok-1.webp

1589 ms

linkedin-in-1.webp

linkedin-in-1.webp

1592 ms

instagram-2.webp

instagram-2.webp

1455 ms

facebook-f-2.webp

facebook-f-2.webp

1494 ms

partner.svg

partner.svg

1491 ms

DAN-member-badge-light.svg

DAN-member-badge-light.svg

1363 ms

part-of-the.webp

part-of-the.webp

1413 ms

Accessibility Review

onbrand.co.uk accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

onbrand.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

onbrand.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Onbrand.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Onbrand.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

onbrand.co.uk

Open Graph data is detected on the main page of On Brand. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: