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onlinestore.com.au screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

onlinestore.com.au

Australia’s leading eCommerce advice and comparison website | OnlineStore.com.au

Page Load Speed

4.2 sec in total

First Response

647 ms

Resources Loaded

3.3 sec

Page Rendered

232 ms

onlinestore.com.au screenshot

About Website

Click here to check amazing Online Store content. Otherwise, check out these important facts you probably never knew about onlinestore.com.au

Online store, Australia's leading eCommerce advice and comparison website, helps you decide which is the best Australian ecommerce platform for your online store.

Visit onlinestore.com.au

Key Findings

We analyzed Onlinestore.com.au page load time and found that the first response time was 647 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

onlinestore.com.au performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value360 ms

72/100

30%

CLS (Cumulative Layout Shift)

Value0.317

36/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

www.onlinestore.com.au

647 ms

siteground-optimizer-combined-css-d5b16f594eb5ba4752e95373defd7b3a.css

824 ms

css

15 ms

jquery.min.js

1050 ms

jquery-migrate.min.js

865 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 42% of them (30 requests) were addressed to the original Onlinestore.com.au, 35% (25 requests) were made to Fonts.gstatic.com and 10% (7 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Onlinestore.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 192.1 kB (31%)

Content Size

615.2 kB

After Optimization

423.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Onlinestore.com.au main page is 615.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 228.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 124.9 kB

  • Original 149.1 kB
  • After minification 146.9 kB
  • After compression 24.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.9 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 77.8 kB
  • After minification 77.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Online Store images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 25.3 kB

  • Original 228.0 kB
  • After minification 228.0 kB
  • After compression 202.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.3 kB or 11% of the original size.

CSS Optimization

-26%

Potential reduce by 41.9 kB

  • Original 160.2 kB
  • After minification 160.2 kB
  • After compression 118.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Onlinestore.com.au needs all CSS files to be minified and compressed as it can save up to 41.9 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (61%)

Requests Now

44

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Online Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.onlinestore.com.au

www.onlinestore.com.au

647 ms

siteground-optimizer-combined-css-d5b16f594eb5ba4752e95373defd7b3a.css

siteground-optimizer-combined-css-d5b16f594eb5ba4752e95373defd7b3a.css

824 ms

css

css

15 ms

jquery.min.js

jquery.min.js

1050 ms

jquery-migrate.min.js

jquery-migrate.min.js

865 ms

frontend.min.js

frontend.min.js

865 ms

js

js

62 ms

imagesloaded.min.js

imagesloaded.min.js

866 ms

masonry.min.js

masonry.min.js

873 ms

jquery.masonry.min.js

jquery.masonry.min.js

874 ms

general.min.js

general.min.js

1263 ms

underscore.min.js

underscore.min.js

1089 ms

backbone.min.js

backbone.min.js

1088 ms

tqb-frontend.min.js

tqb-frontend.min.js

1089 ms

lazysizes.min.js

lazysizes.min.js

893 ms

gtm4wp-form-move-tracker.min.js

gtm4wp-form-move-tracker.min.js

1059 ms

chld_thm_cfg_parent-js.min.js

chld_thm_cfg_parent-js.min.js

1117 ms

core.min.js

core.min.js

1120 ms

site.min.js

site.min.js

1121 ms

premium-wrapper-link.min.js

premium-wrapper-link.min.js

1121 ms

webpack.runtime.min.js

webpack.runtime.min.js

1269 ms

frontend-modules.min.js

frontend-modules.min.js

1273 ms

waypoints.min.js

waypoints.min.js

1285 ms

frontend.min.js

frontend.min.js

1332 ms

js

js

45 ms

analytics.js

analytics.js

17 ms

collect

collect

35 ms

collect

collect

33 ms

ga-audiences

ga-audiences

39 ms

gtm.js

gtm.js

48 ms

cropped-cropped-OnlineStore-Website-Logo-1.png

cropped-cropped-OnlineStore-Website-Logo-1.png

252 ms

Online-Store-Comparison-table-Home1.png

Online-Store-Comparison-table-Home1.png

642 ms

gtm.js

gtm.js

65 ms

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38 ms

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44 ms

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45 ms

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45 ms

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46 ms

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44 ms

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58 ms

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60 ms

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60 ms

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62 ms

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62 ms

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61 ms

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94 ms

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209 ms

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63 ms

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63 ms

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65 ms

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66 ms

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91 ms

Copy-of-Copy-of-Untitled-1.png

Copy-of-Copy-of-Untitled-1.png

544 ms

shopify-logo-300x150.png

shopify-logo-300x150.png

339 ms

Wix-Logo-300x150.png

Wix-Logo-300x150.png

356 ms

Squarespace-logo-300x150.png

Squarespace-logo-300x150.png

401 ms

bigcommerce-logo-300x150.png

bigcommerce-logo-300x150.png

402 ms

weebly-logo-300x150.png

weebly-logo-300x150.png

545 ms

collect

collect

25 ms

analytics.js

analytics.js

8 ms

destination

destination

13 ms

fbevents.js

fbevents.js

28 ms

destination

destination

86 ms

collect

collect

51 ms

js

js

112 ms

ga-audiences

ga-audiences

27 ms

Accessibility Review

onlinestore.com.au accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

onlinestore.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

onlinestore.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Onlinestore.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Onlinestore.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

onlinestore.com.au

Open Graph data is detected on the main page of Online Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: