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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

openx.org

OpenX: Programmatic Advertising | Ad Exchange Network

Page Load Speed

3.7 sec in total

First Response

139 ms

Resources Loaded

2.6 sec

Page Rendered

870 ms

openx.org screenshot

About Website

Visit openx.org now to see the best up-to-date OpenX content for United States and also check out these interesting facts you probably never knew about openx.org

OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more.

Visit openx.org

Key Findings

We analyzed Openx.org page load time and found that the first response time was 139 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

openx.org performance score

0

Network Requests Diagram

openx.org

139 ms

www.openx.com

65 ms

openx.com

108 ms

jxh5bqt.js

197 ms

additional_styles_new.css

110 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Openx.org, 58% (63 requests) were made to 37vqjr47r2xf2msyvh42d2z1app.wpengine.netdna-cdn.com and 3% (3 requests) were made to Openx.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source 37vqjr47r2xf2msyvh42d2z1app.wpengine.netdna-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (31%)

Content Size

5.7 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Openx.org main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 182.3 kB

  • Original 228.7 kB
  • After minification 221.1 kB
  • After compression 46.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.3 kB or 80% of the original size.

Image Optimization

-11%

Potential reduce by 429.9 kB

  • Original 3.9 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, OpenX needs image optimization as it can save up to 429.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 736.4 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 359.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 736.4 kB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 412.1 kB

  • Original 487.7 kB
  • After minification 471.5 kB
  • After compression 75.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Openx.org needs all CSS files to be minified and compressed as it can save up to 412.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (44%)

Requests Now

98

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OpenX. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

openx.org

openx.org

139 ms

www.openx.com

www.openx.com

65 ms

openx.com

openx.com

108 ms

jxh5bqt.js

jxh5bqt.js

197 ms

additional_styles_new.css

additional_styles_new.css

110 ms

sb-instagram.css

sb-instagram.css

111 ms

font-awesome.min.css

font-awesome.min.css

107 ms

public.css

public.css

110 ms

main.css

main.css

138 ms

jquery.js

jquery.js

141 ms

jquery-migrate.min.js

jquery-migrate.min.js

126 ms

buttons.js

buttons.js

130 ms

sb-instagram.js

sb-instagram.js

130 ms

public-min.js

public-min.js

133 ms

plugins.js

plugins.js

131 ms

jquery.cookie.js

jquery.cookie.js

161 ms

main.js

main.js

171 ms

wp-embed.min.js

wp-embed.min.js

172 ms

munchkin.js

munchkin.js

173 ms

marketo.js

marketo.js

174 ms

addthis_widget.js

addthis_widget.js

292 ms

conversion.js

conversion.js

102 ms

oct.js

oct.js

131 ms

jquery.cookie.js

jquery.cookie.js

96 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

85 ms

ga.js

ga.js

94 ms

search_box_icon.png

search_box_icon.png

133 ms

unnamed-4.png

unnamed-4.png

281 ms

rs

rs

66 ms

OpenXPhilly_HomepageMantle_1024x720_NoCTA.png

OpenXPhilly_HomepageMantle_1024x720_NoCTA.png

510 ms

unnamed-8.png

unnamed-8.png

1063 ms

Careers-Mantle-v.5.0021.png

Careers-Mantle-v.5.0021.png

1911 ms

world_map_white.jpg

world_map_white.jpg

67 ms

AdTech_Image.png

AdTech_Image.png

173 ms

publisher_icon-retina.png

publisher_icon-retina.png

129 ms

5-2.png

5-2.png

1400 ms

clientLogo_sovrn.png

clientLogo_sovrn.png

217 ms

clientLogo_JSonline.png

clientLogo_JSonline.png

288 ms

clientLogo_CBSinteractive.png

clientLogo_CBSinteractive.png

341 ms

clientLogo_united_online.png

clientLogo_united_online.png

335 ms

clientLogo_forbes.png

clientLogo_forbes.png

500 ms

clientLogo_EA.png

clientLogo_EA.png

501 ms

clientLogo_hearst_media_services.png

clientLogo_hearst_media_services.png

504 ms

clientLogo_billboard.png

clientLogo_billboard.png

504 ms

clientLogo_bonnier.png

clientLogo_bonnier.png

508 ms

clientLogo_samsung.png

clientLogo_samsung.png

507 ms

clientLogo_univision_communications.png

clientLogo_univision_communications.png

509 ms

clientLogo_vox_media.png

clientLogo_vox_media.png

1025 ms

clientLogo_examiner_com.png

clientLogo_examiner_com.png

1027 ms

clientLogo_lycos.png

clientLogo_lycos.png

1027 ms

yellowPages-YP-164x115.jpg

yellowPages-YP-164x115.jpg

1031 ms

clientLogo_readers_digest.png

clientLogo_readers_digest.png

1028 ms

clientLogo_turn.png

clientLogo_turn.png

1029 ms

clientLogo_merriam-webster.png

clientLogo_merriam-webster.png

1030 ms

news_bg.png

news_bg.png

1055 ms

spacer_Box_News_section1.gif

spacer_Box_News_section1.gif

1032 ms

imgres.png

imgres.png

1055 ms

The_Huffington_Post_logo.png

The_Huffington_Post_logo.png

1054 ms

Admonsteres-Logo.jpg

Admonsteres-Logo.jpg

1066 ms

ox_tag.png

ox_tag.png

1071 ms

ox_500.png

ox_500.png

1067 ms

ox_codie.png

ox_codie.png

1070 ms

stevie_2015_finalist_logo_l.png

stevie_2015_finalist_logo_l.png

1881 ms

ox_best_places.png

ox_best_places.png

1126 ms

i.js

i.js

118 ms

ed5d81b3bf5ccdcae4714fe720d3a014ff188e25.1.js

ed5d81b3bf5ccdcae4714fe720d3a014ff188e25.1.js

118 ms

helvetica-light.woff

helvetica-light.woff

1066 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

111 ms

__utm.gif

__utm.gif

210 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1004 ms

4b4bb604-d20a-4a44-9e5d-21f9dffe8bcd.js

4b4bb604-d20a-4a44-9e5d-21f9dffe8bcd.js

134 ms

ox_100_fastest.png

ox_100_fastest.png

1000 ms

ox_inc500.png

ox_inc500.png

957 ms

menu_flags.png

menu_flags.png

895 ms

openx_logo.png

openx_logo.png

897 ms

WRf4.js

WRf4.js

62 ms

collect

collect

700 ms

rs

rs

169 ms

cta_icon_new.png

cta_icon_new.png

837 ms

overlay.png

overlay.png

843 ms

620 ms

contact_bg.png

contact_bg.png

897 ms

adsct

adsct

661 ms

adsct

adsct

521 ms

modal_map_bg.jpg

modal_map_bg.jpg

878 ms

300lo.json

300lo.json

170 ms

getAllAppDefault.esi

getAllAppDefault.esi

372 ms

sub_nav.png

sub_nav.png

370 ms

header_shadow.png

header_shadow.png

402 ms

pger-arrow.png

pger-arrow.png

401 ms

sh.953eb77977227bfd253ee158.html

sh.953eb77977227bfd253ee158.html

67 ms

rs

rs

68 ms

326 ms

layers.486057f6e3ab422798c9.js

layers.486057f6e3ab422798c9.js

49 ms

getSegment.php

getSegment.php

171 ms

checkOAuth.esi

checkOAuth.esi

186 ms

t.dhj

t.dhj

180 ms

t.dhj

t.dhj

67 ms

cm

cm

50 ms

x35248

x35248

120 ms

s-3271.xgi

s-3271.xgi

15 ms

49 ms

hbpix

hbpix

52 ms

e

e

53 ms

e

e

52 ms

14 ms

52154.gif

52154.gif

7 ms

pixel

pixel

28 ms

2981

2981

65 ms

SEO Factors

openx.org SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Openx.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Openx.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

openx.org

Open Graph data is detected on the main page of OpenX. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: