Tools & Wizards About Us
oreo.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 87

    SEO

    Google-friendlier than
    65% of websites

oreo.com

OREO | Personalized Gifts, Recipes, and More | OREO

Page Load Speed

2.6 sec in total

First Response

204 ms

Resources Loaded

2.2 sec

Page Rendered

173 ms

oreo.com screenshot

About Website

Click here to check amazing OREO content for United States. Otherwise, check out these important facts you probably never knew about oreo.com

OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.

Visit oreo.com

Key Findings

We analyzed Oreo.com page load time and found that the first response time was 204 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

oreo.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value35.3 s

0/100

25%

SI (Speed Index)

Value24.2 s

0/100

10%

TBT (Total Blocking Time)

Value1,540 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value1.34

0/100

15%

TTI (Time to Interactive)

Value50.8 s

0/100

10%

Network Requests Diagram

oreo.com

204 ms

www.oreo.com

281 ms

default.aspx

18 ms

global.css

10 ms

style.css

15 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 35% of them (54 requests) were addressed to the original Oreo.com, 12% (18 requests) were made to Scontent.cdninstagram.com and 12% (18 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (511 ms) relates to the external source Api.instagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 237.0 kB (15%)

Content Size

1.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Oreo.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 32.5 kB

  • Original 42.9 kB
  • After minification 36.9 kB
  • After compression 10.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.1 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.5 kB or 76% of the original size.

Image Optimization

-6%

Potential reduce by 82.9 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. OREO images are well optimized though.

JavaScript Optimization

-39%

Potential reduce by 58.7 kB

  • Original 151.8 kB
  • After minification 137.2 kB
  • After compression 93.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 58.7 kB or 39% of the original size.

CSS Optimization

-86%

Potential reduce by 62.9 kB

  • Original 73.3 kB
  • After minification 56.6 kB
  • After compression 10.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Oreo.com needs all CSS files to be minified and compressed as it can save up to 62.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (40%)

Requests Now

143

After Optimization

86

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 143 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OREO. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

oreo.com

oreo.com

204 ms

www.oreo.com

www.oreo.com

281 ms

default.aspx

default.aspx

18 ms

global.css

global.css

10 ms

style.css

style.css

15 ms

nhg4lso.js

nhg4lso.js

143 ms

widgets.js

widgets.js

89 ms

jquery.min.js

jquery.min.js

38 ms

trackmeet.js

trackmeet.js

10 ms

jquery.instagram.js

jquery.instagram.js

19 ms

global.js

global.js

11 ms

script.js

script.js

17 ms

conversion.js

conversion.js

21 ms

s_code.js

s_code.js

16 ms

reset.css

reset.css

8 ms

set.css

set.css

7 ms

a

a

155 ms

p.gif

p.gif

53 ms

Pix-1x1.gif

Pix-1x1.gif

14 ms

sdk.js

sdk.js

158 ms

greylines-border-bottom.png

greylines-border-bottom.png

29 ms

social-nav-rnd-fb.svg

social-nav-rnd-fb.svg

39 ms

social-nav-rnd-twitter.svg

social-nav-rnd-twitter.svg

28 ms

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27 ms

social-nav-rnd-insta.svg

social-nav-rnd-insta.svg

34 ms

social-nav-rnd-yt.svg

social-nav-rnd-yt.svg

30 ms

logo-oreo.svg

logo-oreo.svg

24 ms

nav-wonderfilled-2014.png

nav-wonderfilled-2014.png

78 ms

nav-thins.png

nav-thins.png

32 ms

nav-recipes-2014.png

nav-recipes-2014.png

32 ms

nav-products-2014.png

nav-products-2014.png

39 ms

greylines-border-top.png

greylines-border-top.png

35 ms

hub-hdr_cloud-2.png

hub-hdr_cloud-2.png

39 ms

hub-hdr_cloud-3.png

hub-hdr_cloud-3.png

34 ms

wonder-vault.jpg

wonder-vault.jpg

75 ms

thins-background.png

thins-background.png

78 ms

thins-for-cta.png

thins-for-cta.png

82 ms

oreo-recipes-bkg-2.png

oreo-recipes-bkg-2.png

80 ms

car_cta_get-recipes.png

car_cta_get-recipes.png

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car_overlay-cookie.png

car_overlay-cookie.png

78 ms

car_page-on.svg

car_page-on.svg

79 ms

car_page.svg

car_page.svg

83 ms

gallery-barker-bkg.png

gallery-barker-bkg.png

79 ms

gallery-barker-wonderfilled.png

gallery-barker-wonderfilled.png

82 ms

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bob-barker-bkg-1.png

80 ms

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promo-oreo-thins.png

82 ms

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bob-barker-text-thins.png

82 ms

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bob-barker-bkg-2.png

87 ms

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85 ms

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bob-barker-text-2.png

83 ms

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83 ms

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promo-twist-lick-dunk-new.png

87 ms

bob-barker-text-3.png

bob-barker-text-3.png

86 ms

arrow.png

arrow.png

85 ms

cta-app_google-play.png

cta-app_google-play.png

85 ms

cta-app_apple-store.png

cta-app_apple-store.png

90 ms

soc-tab-instagram.png

soc-tab-instagram.png

69 ms

soc-tab-facebook.png

soc-tab-facebook.png

71 ms

soc-tab-twitter.png

soc-tab-twitter.png

69 ms

share-sprite.png

share-sprite.png

66 ms

oreosansupper-bold_V2-webfont.woff

oreosansupper-bold_V2-webfont.woff

59 ms

hvd_fonts_-_plutoregular-webfont.woff

hvd_fonts_-_plutoregular-webfont.woff

57 ms

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plusone.js

plusone.js

163 ms

graph.facebook.com

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analytics.js

analytics.js

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ga.js

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like.php

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Accessibility Review

oreo.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s do not have all required [aria-*] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

oreo.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

oreo.com SEO score

87

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Oreo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Oreo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

oreo.com

Open Graph data is detected on the main page of OREO. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: