Tools & Wizards About Us
outdooractivitytoys.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

outdooractivitytoys.com

Welcome to Activity Toys Direct - Activity Toys Direct

Page Load Speed

3.4 sec in total

First Response

413 ms

Resources Loaded

2.4 sec

Page Rendered

539 ms

outdooractivitytoys.com screenshot

About Website

Click here to check amazing Outdoor Activity Toys content for United Kingdom. Otherwise, check out these important facts you probably never knew about outdooractivitytoys.com

Welcome to Activity Toys DirectThe UK's leading independent retailer of Children's activity toys. We stock great brands like Step2, Plum, TP & Offer free next day delivery.

Visit outdooractivitytoys.com

Key Findings

We analyzed Outdooractivitytoys.com page load time and found that the first response time was 413 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

outdooractivitytoys.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value36.7 s

0/100

25%

SI (Speed Index)

Value15.1 s

1/100

10%

TBT (Total Blocking Time)

Value4,770 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.04

2/100

15%

TTI (Time to Interactive)

Value29.0 s

0/100

10%

Network Requests Diagram

www.activitytoysdirect.com

413 ms

screen-spring.min.css

265 ms

extra.min.css

329 ms

font-awesome.min.css

41 ms

js

83 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Outdooractivitytoys.com, 28% (36 requests) were made to Activitytoysdirect.com and 7% (9 requests) were made to Embed.tawk.to. The less responsive or slowest element that took the longest time to load (974 ms) relates to the external source Activitytoysdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 473.1 kB (9%)

Content Size

5.1 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outdooractivitytoys.com main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 58.0 kB

  • Original 68.4 kB
  • After minification 46.1 kB
  • After compression 10.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.3 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.0 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 229.2 kB

  • Original 4.5 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outdoor Activity Toys images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 75.0 kB

  • Original 366.5 kB
  • After minification 366.5 kB
  • After compression 291.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 75.0 kB or 20% of the original size.

CSS Optimization

-81%

Potential reduce by 110.9 kB

  • Original 136.6 kB
  • After minification 129.2 kB
  • After compression 25.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outdooractivitytoys.com needs all CSS files to be minified and compressed as it can save up to 110.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (38%)

Requests Now

120

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outdoor Activity Toys. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.activitytoysdirect.com

www.activitytoysdirect.com

413 ms

screen-spring.min.css

screen-spring.min.css

265 ms

extra.min.css

extra.min.css

329 ms

font-awesome.min.css

font-awesome.min.css

41 ms

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js

83 ms

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140 ms

jquery.min.js

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35 ms

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468 ms

selectivizr.min.js

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469 ms

jquery-extra-selectors.min.js

jquery-extra-selectors.min.js

600 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

580 ms

main.min.js

main.min.js

604 ms

jquery.payment.min.js

jquery.payment.min.js

601 ms

slick.min.css

slick.min.css

274 ms

slick-theme.min.css

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slick.min.js

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Accessibility Review

outdooractivitytoys.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

outdooractivitytoys.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

outdooractivitytoys.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outdooractivitytoys.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outdooractivitytoys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

outdooractivitytoys.com

Open Graph description is not detected on the main page of Outdoor Activity Toys. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: