Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

outdoorsinc.com

Outdoors Inc. | Memphis Outdoors & Bike Shop – OutdoorsInc.com

Page Load Speed

1.8 sec in total

First Response

364 ms

Resources Loaded

1 sec

Page Rendered

420 ms

outdoorsinc.com screenshot

About Website

Click here to check amazing Outdoors Inc content for United States. Otherwise, check out these important facts you probably never knew about outdoorsinc.com

Outdoors Inc. has been outfitting human powered recreation for over 40 years, we are Memphis's Premier Outdoors & Bike Shop since 1974.

Visit outdoorsinc.com

Key Findings

We analyzed Outdoorsinc.com page load time and found that the first response time was 364 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

outdoorsinc.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value2,630 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.6 s

6/100

10%

Network Requests Diagram

www.outdoorsinc.com

364 ms

theme.scss.css

17 ms

css

33 ms

css

37 ms

dc.js

33 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Outdoorsinc.com, 85% (60 requests) were made to Cdn.shopify.com and 4% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (364 ms) belongs to the original domain Outdoorsinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 471.6 kB (13%)

Content Size

3.6 MB

After Optimization

3.2 MB

In fact, the total size of Outdoorsinc.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 272.8 kB

  • Original 297.1 kB
  • After minification 178.4 kB
  • After compression 24.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 118.7 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 272.8 kB or 92% of the original size.

Image Optimization

-0%

Potential reduce by 6.5 kB

  • Original 3.1 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outdoors Inc images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 141.3 kB

  • Original 206.1 kB
  • After minification 186.3 kB
  • After compression 64.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 141.3 kB or 69% of the original size.

CSS Optimization

-81%

Potential reduce by 50.9 kB

  • Original 62.6 kB
  • After minification 62.3 kB
  • After compression 11.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outdoorsinc.com needs all CSS files to be minified and compressed as it can save up to 50.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (9%)

Requests Now

67

After Optimization

61

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outdoors Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

outdoorsinc.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

outdoorsinc.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

outdoorsinc.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outdoorsinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outdoorsinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Outdoors Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: