Tools & Wizards About Us
outfrontmedia.ca screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

outfrontmedia.ca

OUTFRONT Media Canada | Outdoor Advertising | Outdoor Media

Page Load Speed

3.3 sec in total

First Response

70 ms

Resources Loaded

2 sec

Page Rendered

1.2 sec

outfrontmedia.ca screenshot

About Website

Visit outfrontmedia.ca now to see the best up-to-date OUTFRONT Media content for Canada and also check out these interesting facts you probably never knew about outfrontmedia.ca

As Canada's leading full-service Out-of-Home advertising company, OUTFRONT leads the industry with data driven intelligent campaign solutions for our clients.

Visit outfrontmedia.ca

Key Findings

We analyzed Outfrontmedia.ca page load time and found that the first response time was 70 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

outfrontmedia.ca performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value3,750 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.324

35/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

outfrontmedia.ca

70 ms

www.outfrontmedia.ca

246 ms

VisitorIdentification.js

10 ms

ofm.min.js

50 ms

ofm.min.css

144 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 76% of them (37 requests) were addressed to the original Outfrontmedia.ca, 10% (5 requests) were made to and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (884 ms) belongs to the original domain Outfrontmedia.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 247.9 kB (13%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outfrontmedia.ca main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 44.6 kB

  • Original 57.4 kB
  • After minification 47.4 kB
  • After compression 12.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.0 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.6 kB or 78% of the original size.

Image Optimization

-12%

Potential reduce by 198.2 kB

  • Original 1.6 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, OUTFRONT Media needs image optimization as it can save up to 198.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-11%

Potential reduce by 5.1 kB

  • Original 47.4 kB
  • After minification 47.4 kB
  • After compression 42.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.1 kB or 11% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 131.3 kB
  • After minification 131.3 kB
  • After compression 131.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outfrontmedia.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (16%)

Requests Now

37

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OUTFRONT Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

outfrontmedia.ca

outfrontmedia.ca

70 ms

www.outfrontmedia.ca

www.outfrontmedia.ca

246 ms

VisitorIdentification.js

VisitorIdentification.js

10 ms

ofm.min.js

ofm.min.js

50 ms

ofm.min.css

ofm.min.css

144 ms

CustomJS.js

CustomJS.js

57 ms

visitoridentification.js

visitoridentification.js

60 ms

customjs.js

customjs.js

85 ms

analytics.js

analytics.js

610 ms

gtm.js

gtm.js

471 ms

insight.min.js]

insight.min.js]

437 ms

icon-globe.svg

icon-globe.svg

424 ms

outfront_logo.png

outfront_logo.png

425 ms

icon-search.svg

icon-search.svg

425 ms

icon-close.svg

icon-close.svg

567 ms

vancouver-creative-safeway.jpg

vancouver-creative-safeway.jpg

568 ms

www.outfrontmedia.ca

www.outfrontmedia.ca

567 ms

icon-location.svg

icon-location.svg

569 ms

vancouver-creative-uber.jpg

vancouver-creative-uber.jpg

884 ms

creative-nat-recovery-yds-tims.jpg

creative-nat-recovery-yds-tims.jpg

659 ms

creative-thankyou-vancouver-thoseinneed.jpg

creative-thankyou-vancouver-thoseinneed.jpg

661 ms

creative-nat-recovery-uber-eats.jpg

creative-nat-recovery-uber-eats.jpg

657 ms

outfront_logo-white.png

outfront_logo-white.png

569 ms

social-linkedin_icon.svg

social-linkedin_icon.svg

576 ms

social-facebook_icon.svg

social-facebook_icon.svg

653 ms

social-twitter_icon.svg

social-twitter_icon.svg

655 ms

social-instagram_icon.svg

social-instagram_icon.svg

666 ms

social-youtube_icon.svg

social-youtube_icon.svg

684 ms

R2xlRQH

R2xlRQH

153 ms

R2xlRQH

R2xlRQH

152 ms

j00NWhWp4Hef0dsZUUBw==

j00NWhWp4Hef0dsZUUBw==

151 ms

R2xlRQH

R2xlRQH

151 ms

R2xlRQH

R2xlRQH

162 ms

icon-globe.svg

icon-globe.svg

563 ms

icon-search.svg

icon-search.svg

557 ms

icon-close.svg

icon-close.svg

593 ms

icon-location.svg

icon-location.svg

585 ms

social-linkedin_icon.svg

social-linkedin_icon.svg

589 ms

social-facebook_icon.svg

social-facebook_icon.svg

586 ms

social-twitter_icon.svg

social-twitter_icon.svg

709 ms

social-instagram_icon.svg

social-instagram_icon.svg

706 ms

social-youtube_icon.svg

social-youtube_icon.svg

704 ms

search_bg.ashx

search_bg.ashx

374 ms

insight.min.js

insight.min.js

163 ms

js

js

133 ms

collect

collect

50 ms

collect

collect

212 ms

notfound.aspx

notfound.aspx

82 ms

18 ms

Accessibility Review

outfrontmedia.ca accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA toggle fields do not have accessible names

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

outfrontmedia.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

outfrontmedia.ca SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outfrontmedia.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outfrontmedia.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

outfrontmedia.ca

Open Graph description is not detected on the main page of OUTFRONT Media. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: