Tools & Wizards About Us
smexchange.ogilvypr.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

smexchange.ogilvypr.com

Social Change exChange

Page Load Speed

4.9 sec in total

First Response

777 ms

Resources Loaded

2.3 sec

Page Rendered

1.9 sec

smexchange.ogilvypr.com screenshot

About Website

Visit smexchange.ogilvypr.com now to see the best up-to-date Sm ExChange Ogilvypr content for United States and also check out these interesting facts you probably never knew about smexchange.ogilvypr.com

Visit smexchange.ogilvypr.com

Key Findings

We analyzed Smexchange.ogilvypr.com page load time and found that the first response time was 777 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

smexchange.ogilvypr.com performance score

0

Network Requests Diagram

smexchange.ogilvypr.com

777 ms

reset.css

19 ms

screen.css

19 ms

jquery.min.js

39 ms

site.js

36 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 9% of them (5 requests) were addressed to the original Smexchange.ogilvypr.com, 57% (32 requests) were made to Socialchange.ogilvypr.com and 5% (3 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Admcf.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 927.4 kB (46%)

Content Size

2.0 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smexchange.ogilvypr.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 963.9 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 135.8 kB

  • Original 181.6 kB
  • After minification 177.2 kB
  • After compression 45.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 135.8 kB or 75% of the original size.

Image Optimization

-18%

Potential reduce by 169.9 kB

  • Original 963.9 kB
  • After minification 794.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sm ExChange Ogilvypr needs image optimization as it can save up to 169.9 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 409.8 kB

  • Original 632.6 kB
  • After minification 627.6 kB
  • After compression 222.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 409.8 kB or 65% of the original size.

CSS Optimization

-83%

Potential reduce by 211.9 kB

  • Original 255.8 kB
  • After minification 253.7 kB
  • After compression 43.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smexchange.ogilvypr.com needs all CSS files to be minified and compressed as it can save up to 211.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (40%)

Requests Now

53

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sm ExChange Ogilvypr. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

smexchange.ogilvypr.com

smexchange.ogilvypr.com

777 ms

reset.css

reset.css

19 ms

screen.css

screen.css

19 ms

jquery.min.js

jquery.min.js

39 ms

site.js

site.js

36 ms

external-tracking.min.js

external-tracking.min.js

36 ms

jquery.tweet.js

jquery.tweet.js

37 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

34 ms

analytics.js

analytics.js

33 ms

ico-print.gif

ico-print.gif

17 ms

ico-top-send.gif

ico-top-send.gif

15 ms

ico-top-share.gif

ico-top-share.gif

19 ms

ico-top-rss.gif

ico-top-rss.gif

19 ms

header.gif

header.gif

20 ms

menu-separator.gif

menu-separator.gif

20 ms

bg-search.gif

bg-search.gif

20 ms

btn-search.gif

btn-search.gif

21 ms

bg-content.gif

bg-content.gif

22 ms

Geisler-small-75.jpg

Geisler-small-75.jpg

20 ms

John-Snow-map-450x420.jpg

John-Snow-map-450x420.jpg

23 ms

Junia-with-John-Snow-plaque-450x450.jpg

Junia-with-John-Snow-plaque-450x450.jpg

58 ms

ico-comments.gif

ico-comments.gif

21 ms

Lexicocalorimeter-image-450x377.png

Lexicocalorimeter-image-450x377.png

62 ms

Flu-twitter-graphic-450x270.jpg

Flu-twitter-graphic-450x270.jpg

57 ms

Benefits-chart-Twitter-blog-450x205.png

Benefits-chart-Twitter-blog-450x205.png

58 ms

ico-top-email.gif

ico-top-email.gif

18 ms

XjJQBjWYDTs

XjJQBjWYDTs

124 ms

11220723_469466256540492_2277416371406696603_o-300x199.jpg

11220723_469466256540492_2277416371406696603_o-300x199.jpg

47 ms

@-Jennifer-Wayman-Photo-3-BW_for-blog.jpg

@-Jennifer-Wayman-Photo-3-BW_for-blog.jpg

48 ms

Goldstein-021-smaller-file-BW.jpg

Goldstein-021-smaller-file-BW.jpg

49 ms

SMExchange%20BW.jpg

SMExchange%20BW.jpg

49 ms

TrishAvatar.JPG

TrishAvatar.JPG

49 ms

collect

collect

21 ms

f897s8Pj2T4

f897s8Pj2T4

86 ms

Zawislanski-75x75-BW.jpg

Zawislanski-75x75-BW.jpg

9 ms

Karen-Costa-019BWforBlog.jpg

Karen-Costa-019BWforBlog.jpg

9 ms

Silva-75.jpg

Silva-75.jpg

10 ms

moore1-188x300.png

moore1-188x300.png

11 ms

shopping.gif

shopping.gif

725 ms

li-middleton-getty-113247297.jpg

li-middleton-getty-113247297.jpg

245 ms

Banner-Redress1.jpg

Banner-Redress1.jpg

1708 ms

ErRHJlE4PGI

ErRHJlE4PGI

80 ms

broad-city-shopping-gif.gif

broad-city-shopping-gif.gif

1052 ms

kc-thumb.jpg

kc-thumb.jpg

5 ms

www-embed-player-vflQrT_sR.css

www-embed-player-vflQrT_sR.css

69 ms

www-embed-player.js

www-embed-player.js

105 ms

rss.png

rss.png

76 ms

yrK4EqpSRdoujKQmsJoZ5WaLgeULvcWnibQMQSxOOnM.js

yrK4EqpSRdoujKQmsJoZ5WaLgeULvcWnibQMQSxOOnM.js

336 ms

ad_status.js

ad_status.js

45 ms

badge-womma.jpg

badge-womma.jpg

22 ms

bg-footer.gif

bg-footer.gif

21 ms

addthis_widget.js

addthis_widget.js

22 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

297 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

304 ms

300lo.json

300lo.json

77 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

38 ms

SEO Factors

smexchange.ogilvypr.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smexchange.ogilvypr.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smexchange.ogilvypr.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smexchange.ogilvypr.com

Open Graph description is not detected on the main page of Sm ExChange Ogilvypr. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: