Tools & Wizards About Us
direct.purina.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

direct.purina.co.uk

Buy Cat Food Straight From Purina | Purina Direct

Page Load Speed

2.7 sec in total

First Response

678 ms

Resources Loaded

1.3 sec

Page Rendered

736 ms

direct.purina.co.uk screenshot

About Website

Visit direct.purina.co.uk now to see the best up-to-date Direct Purina content for United States and also check out these interesting facts you probably never knew about direct.purina.co.uk

At Purina, we have been helping pets live healthily for over 85 years. Visit our shop to browse our ranges of dog & cat food.

Visit direct.purina.co.uk

Key Findings

We analyzed Direct.purina.co.uk page load time and found that the first response time was 678 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

direct.purina.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value16.6 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value2,950 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.116

85/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

direct.purina.co.uk

678 ms

screen-5476338b97.css

66 ms

responsive_components-desktop-094367b759.css

93 ms

platform_components-desktop-7351a4dbe9.css

148 ms

purinadirect-takeover.css

53 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Direct.purina.co.uk, 70% (23 requests) were made to Static.thcdn.com and 9% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (678 ms) belongs to the original domain Direct.purina.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.8 kB (24%)

Content Size

1.3 MB

After Optimization

991.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Direct.purina.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 605.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 268.0 kB

  • Original 340.8 kB
  • After minification 318.9 kB
  • After compression 72.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 268.0 kB or 79% of the original size.

Image Optimization

-6%

Potential reduce by 36.8 kB

  • Original 605.3 kB
  • After minification 568.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Direct Purina images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 2.0 kB

  • Original 20.9 kB
  • After minification 20.9 kB
  • After compression 19.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 1 B

  • Original 330.7 kB
  • After minification 330.7 kB
  • After compression 330.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Direct.purina.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (37%)

Requests Now

30

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Purina. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

direct.purina.co.uk

direct.purina.co.uk

678 ms

screen-5476338b97.css

screen-5476338b97.css

66 ms

responsive_components-desktop-094367b759.css

responsive_components-desktop-094367b759.css

93 ms

platform_components-desktop-7351a4dbe9.css

platform_components-desktop-7351a4dbe9.css

148 ms

purinadirect-takeover.css

purinadirect-takeover.css

53 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

47 ms

3759196611552_20230517181401.js

3759196611552_20230517181401.js

665 ms

felix%20logo%20for%20footer.png

felix%20logo%20for%20footer.png

95 ms

Felix_Logo-20211122.jpg

Felix_Logo-20211122.jpg

29 ms

original-572_Felix_Mothers_Day_2024_Promo_Homepage_Mobile_770X360_1_v2-091127.png

original-572_Felix_Mothers_Day_2024_Promo_Homepage_Mobile_770X360_1_v2-091127.png

90 ms

14919861-1055080216094898.png

14919861-1055080216094898.png

81 ms

12857253-1855039744936376.jpg

12857253-1855039744936376.jpg

65 ms

13168881-1015039744991753.jpg

13168881-1015039744991753.jpg

80 ms

13168878-1224873378399539.jpg

13168878-1224873378399539.jpg

111 ms

13168879-1415045420584752.png

13168879-1415045420584752.png

213 ms

14919864-2705082476913810.jpg

14919864-2705082476913810.jpg

203 ms

14919863-2085082476596731.jpg

14919863-2085082476596731.jpg

149 ms

13096854-3114873642790877.png

13096854-3114873642790877.png

150 ms

12666788-4244954706108748.jpg

12666788-4244954706108748.jpg

212 ms

original-524_Felix_Purrrsonality_Quiz_Widget_672x442_1_v2_%281%29-110703.png

original-524_Felix_Purrrsonality_Quiz_Widget_672x442_1_v2_%281%29-110703.png

212 ms

original-342_Felix_Valentines_eCRM_Banner_672x442_1_v1-084713.jpg

original-342_Felix_Valentines_eCRM_Banner_672x442_1_v1-084713.jpg

209 ms

MicrosoftTeams-image_%287%29-025429.png

MicrosoftTeams-image_%287%29-025429.png

265 ms

original-501_Purina_Direct_Cat_Banner_Resizes_300x387_Article_Hero_cat_kneading_Welcome_Version-100228.png

original-501_Purina_Direct_Cat_Banner_Resizes_300x387_Article_Hero_cat_kneading_Welcome_Version-100228.png

204 ms

gtm.js

gtm.js

149 ms

gb-9681a43477.svg

gb-9681a43477.svg

182 ms

vendor-4cf02f9634.min.js

vendor-4cf02f9634.min.js

182 ms

AntennaRegular.woff

AntennaRegular.woff

146 ms

AntennaBold.woff

AntennaBold.woff

146 ms

otSDKStub.js

otSDKStub.js

48 ms

gtm.js

gtm.js

109 ms

gtm.js

gtm.js

69 ms

a5050097-8152-4104-ae0c-89ebe7f745c3.json

a5050097-8152-4104-ae0c-89ebe7f745c3.json

128 ms

otBannerSdk.js

otBannerSdk.js

14 ms

Accessibility Review

direct.purina.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

direct.purina.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

direct.purina.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Direct.purina.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Direct.purina.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

direct.purina.co.uk

Open Graph description is not detected on the main page of Direct Purina. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: