Tools & Wizards About Us
link.primary.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

link.primary.com

Primary Clothing - Brilliant Basics for Baby & Kids

Page Load Speed

2.9 sec in total

First Response

343 ms

Resources Loaded

1.5 sec

Page Rendered

1.1 sec

link.primary.com screenshot

About Website

Welcome to link.primary.com homepage info - get ready to check Link Primary best content for United States right away, or after learning these important things about link.primary.com

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Visit link.primary.com

Key Findings

We analyzed Link.primary.com page load time and found that the first response time was 343 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

link.primary.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

36/100

25%

SI (Speed Index)

Value15.7 s

0/100

10%

TBT (Total Blocking Time)

Value5,870 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.927

3/100

15%

TTI (Time to Interactive)

Value31.8 s

0/100

10%

Network Requests Diagram

www.primary.com

343 ms

api_dynamic.js

20 ms

api_static.js

24 ms

highlight.js

56 ms

i.js

216 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Link.primary.com, 15% (9 requests) were made to Static.olark.com and 5% (3 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (349 ms) relates to the external source D1xlc0a8mald46.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 635.7 kB (34%)

Content Size

1.8 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Link.primary.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 737.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 613.2 kB

  • Original 737.2 kB
  • After minification 728.3 kB
  • After compression 123.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 613.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 11.4 kB

  • Original 414.7 kB
  • After minification 403.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Link Primary images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 11.1 kB

  • Original 649.5 kB
  • After minification 649.4 kB
  • After compression 638.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 41.7 kB
  • After minification 41.7 kB
  • After compression 41.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Link.primary.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (63%)

Requests Now

51

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Link Primary. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.primary.com

www.primary.com

343 ms

api_dynamic.js

api_dynamic.js

20 ms

api_static.js

api_static.js

24 ms

highlight.js

highlight.js

56 ms

i.js

i.js

216 ms

main.111ff7323935963c894a.min.css

main.111ff7323935963c894a.min.css

34 ms

preloads.js

preloads.js

115 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

86 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

91 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

90 ms

19038.js

19038.js

30 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

88 ms

runtime.1c0038d5dc60f734f2e8.min.js

runtime.1c0038d5dc60f734f2e8.min.js

112 ms

main.bacc509906c666b07026.min.js

main.bacc509906c666b07026.min.js

131 ms

loop-onstore-sdk.js

loop-onstore-sdk.js

80 ms

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

74 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

72 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

71 ms

loader.js

loader.js

52 ms

Homepage-Desktop_05b67a8b-e0ca-400e-83f5-f33ee6e03baf_1200x.png

Homepage-Desktop_05b67a8b-e0ca-400e-83f5-f33ee6e03baf_1200x.png

61 ms

Homepage-Desktop_db7627a0-39ff-42d6-af18-5b5bf4ba78de_1200x.png

Homepage-Desktop_db7627a0-39ff-42d6-af18-5b5bf4ba78de_1200x.png

51 ms

Homepage_about_Primary-1_97bf756d-5a93-4deb-a744-ddbc72a600df_200x200.png

Homepage_about_Primary-1_97bf756d-5a93-4deb-a744-ddbc72a600df_200x200.png

48 ms

Homepage_about_Primary-2_e61aa4ec-8980-4c8d-b7cb-5ece9052fff5_200x200.png

Homepage_about_Primary-2_e61aa4ec-8980-4c8d-b7cb-5ece9052fff5_200x200.png

47 ms

About_Primary_-_New_Arrivals_V3_bf62b5fc-4e5a-46f5-9051-0cbd3e2e4046_200x200.png

About_Primary_-_New_Arrivals_V3_bf62b5fc-4e5a-46f5-9051-0cbd3e2e4046_200x200.png

48 ms

Sunflower_ec9cde0d-a50e-4114-9e35-d6b08b2e7e82_200x200.png

Sunflower_ec9cde0d-a50e-4114-9e35-d6b08b2e7e82_200x200.png

77 ms

Clementine_c0ca9df6-5f7a-4216-8a18-6cdd28ab5be8_200x200.png

Clementine_c0ca9df6-5f7a-4216-8a18-6cdd28ab5be8_200x200.png

81 ms

Grass_20754dec-6475-476d-b76f-b20b78e3115d_200x200.png

Grass_20754dec-6475-476d-b76f-b20b78e3115d_200x200.png

78 ms

Grape_200x200.png

Grape_200x200.png

77 ms

Merch_Banner_Desktop_4892a36b-0eaf-4756-9c60-751295fe119b_200x200.png

Merch_Banner_Desktop_4892a36b-0eaf-4756-9c60-751295fe119b_200x200.png

74 ms

Merch_Banner_Mobile_0c4e1034-124c-48eb-94b5-249f934b4e3b_200x200.png

Merch_Banner_Mobile_0c4e1034-124c-48eb-94b5-249f934b4e3b_200x200.png

120 ms

no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x600.gif

no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x600.gif

120 ms

GT-Alpina-Standard-Light.woff

GT-Alpina-Standard-Light.woff

121 ms

app.js

app.js

10 ms

1009-942-10-2709.js

1009-942-10-2709.js

6 ms

c

c

141 ms

application2.js

application2.js

14 ms

GT-Alpina-Condensed-Thin.woff

GT-Alpina-Condensed-Thin.woff

85 ms

GT-Alpina-Standard-Bold.woff

GT-Alpina-Standard-Bold.woff

84 ms

runtime_6459738026535cda4232dc813c61447d.js

runtime_6459738026535cda4232dc813c61447d.js

97 ms

GT-Alpina-Standard-Light.ttf

GT-Alpina-Standard-Light.ttf

75 ms

GT-Alpina-Condensed-Thin.ttf

GT-Alpina-Condensed-Thin.ttf

53 ms

GT-Alpina-Standard-Bold.ttf

GT-Alpina-Standard-Bold.ttf

124 ms

main-v2_75af624ee9fe6b6fc09ccd1efecee7c4.js

main-v2_75af624ee9fe6b6fc09ccd1efecee7c4.js

8 ms

cjs_min_3a843477d8e318f67237a66d0a58c542.js

cjs_min_3a843477d8e318f67237a66d0a58c542.js

13 ms

storage.html

storage.html

3 ms

storage.js

storage.js

4 ms

visits

visits

103 ms

klaviyo.js

klaviyo.js

34 ms

dtag.js

dtag.js

41 ms

shopify_referral_serve.js

shopify_referral_serve.js

196 ms

22101_1675165762.js

22101_1675165762.js

59 ms

disco-pixel.js

disco-pixel.js

285 ms

fender_analytics.bcdcd34dd8f296558255.js

fender_analytics.bcdcd34dd8f296558255.js

31 ms

static.28446ee8cef515b22f21.js

static.28446ee8cef515b22f21.js

32 ms

runtime.303e690eaaefdc4d5d14.js

runtime.303e690eaaefdc4d5d14.js

16 ms

sharedUtils.79833d74b42a745669f5.js

sharedUtils.79833d74b42a745669f5.js

17 ms

shopify_referral_serve.js

shopify_referral_serve.js

349 ms

theme.css

theme.css

7 ms

log.png

log.png

99 ms

favicon-32x32.png

favicon-32x32.png

32 ms

noto-sans-v11-latin-regular.woff

noto-sans-v11-latin-regular.woff

4 ms

noto-sans-v11-latin-700.woff

noto-sans-v11-latin-700.woff

11 ms

Accessibility Review

link.primary.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

link.primary.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

link.primary.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Link.primary.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Link.primary.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

link.primary.com

Open Graph data is detected on the main page of Link Primary. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: