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m.primelocation.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

m.primelocation.com

Property for Sale & to Rent | Find Your Dream Home | PrimeLocation

Page Load Speed

1.6 sec in total

First Response

144 ms

Resources Loaded

1.2 sec

Page Rendered

287 ms

m.primelocation.com screenshot

About Website

Welcome to m.primelocation.com homepage info - get ready to check M Prime Location best content for United Kingdom right away, or after learning these important things about m.primelocation.com

Over 1 million properties for sale and to rent from UK's top estate agents and developers. Find Your Dream Home with PrimeLocation.

Visit m.primelocation.com

Key Findings

We analyzed M.primelocation.com page load time and found that the first response time was 144 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

m.primelocation.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value16.4 s

0/100

25%

SI (Speed Index)

Value7.9 s

22/100

10%

TBT (Total Blocking Time)

Value2,570 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.13

82/100

15%

TTI (Time to Interactive)

Value27.2 s

0/100

10%

Network Requests Diagram

m.primelocation.com

144 ms

www.primelocation.com

342 ms

css

137 ms

legacy-19aa2d2af2.css

139 ms

common.migrate-138368c186.css

138 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original M.primelocation.com, 56% (27 requests) were made to Pl.zoocdn.com and 10% (5 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (376 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 635.3 kB (29%)

Content Size

2.2 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.primelocation.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 955.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 28.2 kB

  • Original 36.1 kB
  • After minification 30.2 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.2 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 1.6 kB

  • Original 856.6 kB
  • After minification 855.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Prime Location images are well optimized though.

JavaScript Optimization

-36%

Potential reduce by 343.9 kB

  • Original 955.2 kB
  • After minification 955.2 kB
  • After compression 611.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 343.9 kB or 36% of the original size.

CSS Optimization

-80%

Potential reduce by 261.5 kB

  • Original 326.2 kB
  • After minification 305.6 kB
  • After compression 64.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.primelocation.com needs all CSS files to be minified and compressed as it can save up to 261.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (49%)

Requests Now

43

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Prime Location. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

m.primelocation.com

m.primelocation.com

144 ms

www.primelocation.com

www.primelocation.com

342 ms

css

css

137 ms

legacy-19aa2d2af2.css

legacy-19aa2d2af2.css

139 ms

common.migrate-138368c186.css

common.migrate-138368c186.css

138 ms

layout-ed2c507aa8.css

layout-ed2c507aa8.css

134 ms

landing-af86769ff5.css

landing-af86769ff5.css

134 ms

theme-af18b98b1b.css

theme-af18b98b1b.css

153 ms

otSDKStub.js

otSDKStub.js

152 ms

baselayer.min.0.0.4.js

baselayer.min.0.0.4.js

134 ms

adbridg-a20b05a0ba.css

adbridg-a20b05a0ba.css

135 ms

gpt.js

gpt.js

294 ms

adb.3821450pl.min.js

adb.3821450pl.min.js

286 ms

apstag.js

apstag.js

132 ms

pub-6086645799990859

pub-6086645799990859

293 ms

jquery.min.js

jquery.min.js

132 ms

main-d81468f0be.js

main-d81468f0be.js

196 ms

018de59d-3870-735a-bb8c-0f24a58629e1.json

018de59d-3870-735a-bb8c-0f24a58629e1.json

134 ms

prum.min.js

prum.min.js

251 ms

gtm.js

gtm.js

376 ms

sprite.zoopla.svg

sprite.zoopla.svg

122 ms

hero_1x-53736a4c4f.jpg

hero_1x-53736a4c4f.jpg

226 ms

logo-fe6cbb6d57.png

logo-fe6cbb6d57.png

219 ms

Architecture-and-Heritage-636x178-61796cd625.jpg

Architecture-and-Heritage-636x178-61796cd625.jpg

220 ms

Explore-Lifestyle-Waterside-Living-312x178-501821c9ae.jpg

Explore-Lifestyle-Waterside-Living-312x178-501821c9ae.jpg

219 ms

Explore-Lifestyle-Great-Outdoors-312x178-d8841d6845.jpg

Explore-Lifestyle-Great-Outdoors-312x178-d8841d6845.jpg

217 ms

Explore-Lifestyle-Life-Abroad-312x178-9d7b7fd927.jpg

Explore-Lifestyle-Life-Abroad-312x178-9d7b7fd927.jpg

218 ms

Explore-Lifestyle-Rural-Livng-312x178-821e4d36b1.jpg

Explore-Lifestyle-Rural-Livng-312x178-821e4d36b1.jpg

221 ms

Explore-Lifestyle-Urban-Roots-312x178-0f35585b09.jpg

Explore-Lifestyle-Urban-Roots-312x178-0f35585b09.jpg

222 ms

Dream-Homes-312x368-f3623e1db2.jpg

Dream-Homes-312x368-f3623e1db2.jpg

223 ms

prime_searches_london-f04e839b1b.jpg

prime_searches_london-f04e839b1b.jpg

224 ms

prime_searches_glasgow-2db6cdcb66.jpg

prime_searches_glasgow-2db6cdcb66.jpg

222 ms

prime_searches_bristol-ef16eada11.jpg

prime_searches_bristol-ef16eada11.jpg

339 ms

prime_searches_cardiff-90c498ba74.jpg

prime_searches_cardiff-90c498ba74.jpg

340 ms

logo-357ebf3c86.svg

logo-357ebf3c86.svg

341 ms

u-4n0qyriQwlOrhSvowK_l521wRZWMf_.ttf

u-4n0qyriQwlOrhSvowK_l521wRZWMf_.ttf

271 ms

u-4n0qyriQwlOrhSvowK_l52xwNZWMf_.ttf

u-4n0qyriQwlOrhSvowK_l52xwNZWMf_.ttf

272 ms

fontello-d6c180409a.woff

fontello-d6c180409a.woff

267 ms

search-0becd4dd15.js

search-0becd4dd15.js

258 ms

location

location

258 ms

pubads_impl.js

pubads_impl.js

39 ms

fancybox-11e57e492e.png

fancybox-11e57e492e.png

18 ms

fancybox-x-168696d8a6.png

fancybox-x-168696d8a6.png

18 ms

fancybox-y-36a58859be.png

fancybox-y-36a58859be.png

15 ms

blank-df3e567d6f.gif

blank-df3e567d6f.gif

16 ms

otBannerSdk.js

otBannerSdk.js

29 ms

en.json

en.json

40 ms

otGPP.js

otGPP.js

31 ms

Accessibility Review

m.primelocation.com accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

m.primelocation.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

m.primelocation.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.primelocation.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.primelocation.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.primelocation.com

Open Graph description is not detected on the main page of M Prime Location. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: