Tools & Wizards About Us
nw.promotionalproductdirect.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

nw.promotionalproductdirect.com

Promotional Product Direct - Promotional Product Direct Head Office

Page Load Speed

8.7 sec in total

First Response

50 ms

Resources Loaded

7.8 sec

Page Rendered

853 ms

nw.promotionalproductdirect.com screenshot

About Website

Click here to check amazing Nw Promotional Product Direct content. Otherwise, check out these important facts you probably never knew about nw.promotionalproductdirect.com

Promotional Product Direct, America’s Promotional Product Super Source. Our 14 conveniently located agencies provide the business marketer with a safe and seamless, factory direct, promotional product...

Visit nw.promotionalproductdirect.com

Key Findings

We analyzed Nw.promotionalproductdirect.com page load time and found that the first response time was 50 ms and then it took 8.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

nw.promotionalproductdirect.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value17.6 s

0/100

25%

SI (Speed Index)

Value12.1 s

3/100

10%

TBT (Total Blocking Time)

Value2,670 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.709

7/100

15%

TTI (Time to Interactive)

Value26.5 s

0/100

10%

Network Requests Diagram

nw.promotionalproductdirect.com

50 ms

promotionalproductdirect.com

3850 ms

js

64 ms

mediaelementplayer-legacy.min.css

31 ms

wp-mediaelement.min.css

23 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nw.promotionalproductdirect.com, 79% (123 requests) were made to Promotionalproductdirect.com and 8% (13 requests) were made to Embed.tawk.to. The less responsive or slowest element that took the longest time to load (3.9 sec) relates to the external source Promotionalproductdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 450.7 kB (9%)

Content Size

5.0 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nw.promotionalproductdirect.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 210.2 kB

  • Original 246.7 kB
  • After minification 222.5 kB
  • After compression 36.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 210.2 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 209.8 kB

  • Original 3.7 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nw Promotional Product Direct images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 29.9 kB

  • Original 919.4 kB
  • After minification 919.4 kB
  • After compression 889.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 795 B

  • Original 149.9 kB
  • After minification 149.7 kB
  • After compression 149.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nw.promotionalproductdirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (44%)

Requests Now

148

After Optimization

83

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nw Promotional Product Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 53 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nw.promotionalproductdirect.com

nw.promotionalproductdirect.com

50 ms

promotionalproductdirect.com

promotionalproductdirect.com

3850 ms

js

js

64 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

31 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

23 ms

wc-blocks-vendors-style.css

wc-blocks-vendors-style.css

48 ms

wc-blocks-style.css

wc-blocks-style.css

53 ms

styles.css

styles.css

46 ms

theme.css

theme.css

59 ms

frontend.min.css

frontend.min.css

51 ms

wcpbc-styles.css

wcpbc-styles.css

62 ms

fl-icons.css

fl-icons.css

81 ms

flatsome.css

flatsome.css

94 ms

flatsome-shop.css

flatsome-shop.css

92 ms

style.css

style.css

94 ms

jetpack.css

jetpack.css

101 ms

frontend-gtag.min.js

frontend-gtag.min.js

79 ms

jquery.min.js

jquery.min.js

111 ms

jquery-migrate.min.js

jquery-migrate.min.js

111 ms

Popup.js

Popup.js

122 ms

PopupConfig.js

PopupConfig.js

108 ms

PopupBuilder.js

PopupBuilder.js

125 ms

AnalyticsApi.js

AnalyticsApi.js

124 ms

Analytics.js

Analytics.js

128 ms

woofix.js

woofix.js

144 ms

s-202411.js

s-202411.js

15 ms

email-decode.min.js

email-decode.min.js

120 ms

index.js

index.js

386 ms

index.js

index.js

387 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

505 ms

js.cookie.min.js

js.cookie.min.js

506 ms

woocommerce.min.js

woocommerce.min.js

506 ms

cart-fragments.min.js

cart-fragments.min.js

510 ms

flatsome-live-search.js

flatsome-live-search.js

507 ms

hoverIntent.min.js

hoverIntent.min.js

508 ms

flatsome.js

flatsome.js

509 ms

woocommerce.js

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508 ms

underscore.min.js

underscore.min.js

506 ms

wp-util.min.js

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510 ms

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1 ms

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add-to-cart-variation.min.js

509 ms

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regenerator-runtime.min.js

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474 ms

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1269 ms

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675 ms

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supplier-131-2-port-usb-car-charger-WP-30157-280x280.jpg

673 ms

Supplier-112-Custom-Smartwatches-for-Promotional-Products-deep-black-color-280x280.jpg

Supplier-112-Custom-Smartwatches-for-Promotional-Products-deep-black-color-280x280.jpg

672 ms

supplier-12-tech-promotional-products-power-bank-shaped-like-soda-can-blue-280x280.jpg

supplier-12-tech-promotional-products-power-bank-shaped-like-soda-can-blue-280x280.jpg

673 ms

supplier-28-tech-lightning-cable-280x280.jpg

supplier-28-tech-lightning-cable-280x280.jpg

675 ms

supplier-131-swiss-army-knife-style-multi-cable-usb-1-280x280.jpg

supplier-131-swiss-army-knife-style-multi-cable-usb-1-280x280.jpg

658 ms

host.cloudsonicwave.com

host.cloudsonicwave.com

496 ms

supplier-131-light-up-multi-cable-promotional-product-4-280x280.jpg

supplier-131-light-up-multi-cable-promotional-product-4-280x280.jpg

558 ms

ad_status.js

ad_status.js

281 ms

Untitled-1.png

Untitled-1.png

405 ms

Saving-Money-Fast-1-600x400.jpg

Saving-Money-Fast-1-600x400.jpg

407 ms

ezgif.com-webp-to-jpg.jpg

ezgif.com-webp-to-jpg.jpg

406 ms

close.png

close.png

389 ms

6mt_jkCC8QEMfVv4UaXe0WVRezbgElH9_VSMBGBwk28.js

6mt_jkCC8QEMfVv4UaXe0WVRezbgElH9_VSMBGBwk28.js

148 ms

embed.js

embed.js

77 ms

promotionalproductdirect.com

promotionalproductdirect.com

1437 ms

id

id

36 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

31 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

34 ms

Create

Create

101 ms

GenerateIT

GenerateIT

14 ms

zxcvbn.min.js

zxcvbn.min.js

69 ms

twk-arr-find-polyfill.js

twk-arr-find-polyfill.js

52 ms

twk-object-values-polyfill.js

twk-object-values-polyfill.js

56 ms

twk-event-polyfill.js

twk-event-polyfill.js

179 ms

twk-entries-polyfill.js

twk-entries-polyfill.js

57 ms

twk-iterator-polyfill.js

twk-iterator-polyfill.js

56 ms

twk-promise-polyfill.js

twk-promise-polyfill.js

202 ms

twk-main.js

twk-main.js

105 ms

twk-vendor.js

twk-vendor.js

152 ms

twk-chunk-vendors.js

twk-chunk-vendors.js

184 ms

twk-chunk-common.js

twk-chunk-common.js

204 ms

twk-runtime.js

twk-runtime.js

150 ms

twk-app.js

twk-app.js

202 ms

Accessibility Review

nw.promotionalproductdirect.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

nw.promotionalproductdirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

nw.promotionalproductdirect.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nw.promotionalproductdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nw.promotionalproductdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nw.promotionalproductdirect.com

Open Graph data is detected on the main page of Nw Promotional Product Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: