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pacificfair.com.au screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

pacificfair.com.au

Pacific Fair | Premier Shopping, Dining and Entertainment Destination

Page Load Speed

8 sec in total

First Response

446 ms

Resources Loaded

7.4 sec

Page Rendered

145 ms

pacificfair.com.au screenshot

About Website

Click here to check amazing Pacific Fair content for Australia. Otherwise, check out these important facts you probably never knew about pacificfair.com.au

The Gold Coast's Unmissable Shopping, Dining & Entertainment Destination with 400+ Stores to Explore. Open Daily in the Heart of Broadbeach

Visit pacificfair.com.au

Key Findings

We analyzed Pacificfair.com.au page load time and found that the first response time was 446 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

pacificfair.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value12.9 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value1,570 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

pacificfair.com.au

446 ms

pacificfair.com.au

797 ms

home

199 ms

home

198 ms

home

1303 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 64% of them (44 requests) were addressed to the original Pacificfair.com.au, 4% (3 requests) were made to Google.com and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Marrickvillemetro.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 244.0 kB (9%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pacificfair.com.au main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 120.6 kB

  • Original 160.1 kB
  • After minification 134.5 kB
  • After compression 39.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.6 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.6 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 68.7 kB

  • Original 2.4 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pacific Fair images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 34.8 kB

  • Original 207.1 kB
  • After minification 206.9 kB
  • After compression 172.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.8 kB or 17% of the original size.

CSS Optimization

-33%

Potential reduce by 19.9 kB

  • Original 60.8 kB
  • After minification 60.8 kB
  • After compression 40.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pacificfair.com.au needs all CSS files to be minified and compressed as it can save up to 19.9 kB or 33% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (49%)

Requests Now

43

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pacific Fair. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pacificfair.com.au

pacificfair.com.au

446 ms

pacificfair.com.au

pacificfair.com.au

797 ms

home

home

199 ms

home

home

198 ms

home

home

1303 ms

events.js

events.js

40 ms

css

css

31 ms

style.css

style.css

31 ms

main.min.css

main.min.css

394 ms

devotion-global.css

devotion-global.css

591 ms

devotion-site.css

devotion-site.css

594 ms

modernizr-2.6.2-respond-1.1.0.min.js

modernizr-2.6.2-respond-1.1.0.min.js

593 ms

mq.genie.js

mq.genie.js

591 ms

combined_9687F12820FC09440464040BC93270FFE4C624EF.js

combined_9687F12820FC09440464040BC93270FFE4C624EF.js

401 ms

addthis_widget.js

addthis_widget.js

72 ms

conversion.js

conversion.js

118 ms

site.js

site.js

405 ms

dropkick.js

dropkick.js

603 ms

dayjs.min.js

dayjs.min.js

59 ms

swiper-bundle.min.css

swiper-bundle.min.css

62 ms

swiper-bundle.min.js

swiper-bundle.min.js

78 ms

devotion-global.js

devotion-global.js

595 ms

jquery.matchHeight-min.js

jquery.matchHeight-min.js

67 ms

main.min.css

main.min.css

1130 ms

devotion-global.css

devotion-global.css

200 ms

mq.genie.js

mq.genie.js

205 ms

devotion-site.css

devotion-site.css

206 ms

modernizr-2.6.2-respond-1.1.0.min.js

modernizr-2.6.2-respond-1.1.0.min.js

396 ms

combined_9687f12820fc09440464040bc93270ffe4c624ef.js

combined_9687f12820fc09440464040bc93270ffe4c624ef.js

788 ms

devotion-global.js

devotion-global.js

203 ms

gtm.js

gtm.js

279 ms

fbevents.js

fbevents.js

233 ms

icon.png

icon.png

261 ms

Cool-Change-AW.jpg

Cool-Change-AW.jpg

769 ms

Autumn-Winter-Fashion_1.jpg

Autumn-Winter-Fashion_1.jpg

575 ms

Autumn-Winter-Fashion-1-1.jpg

Autumn-Winter-Fashion-1-1.jpg

770 ms

Double-Denim_1.jpg

Double-Denim_1.jpg

842 ms

Website-Hero-Tile-31_3.jpg

Website-Hero-Tile-31_3.jpg

574 ms

Website-Hero-Tile-32_3.jpg

Website-Hero-Tile-32_3.jpg

770 ms

11_0055%20AA%20ANNUAL%20SALE_CM1200%20x%20771px.jpg

11_0055%20AA%20ANNUAL%20SALE_CM1200%20x%20771px.jpg

786 ms

LR%20Urbbana_10%201200%20771.jpg

LR%20Urbbana_10%201200%20771.jpg

782 ms

GPT.jpg

GPT.jpg

980 ms

acc%201200x771.jpg

acc%201200x771.jpg

971 ms

logo-GPT.png

logo-GPT.png

968 ms

4647.js

4647.js

236 ms

analytics.js

analytics.js

203 ms

195 ms

DinRegular.woff

DinRegular.woff

876 ms

DinRegular.woff

DinRegular.woff

880 ms

DinMedium.woff

DinMedium.woff

936 ms

logo-pacificfair.svg

logo-pacificfair.svg

911 ms

icon.png

icon.png

913 ms

lxt.js

lxt.js

76 ms

js

js

60 ms

collect

collect

190 ms

collect

collect

215 ms

collect

collect

215 ms

203 ms

collect

collect

181 ms

ga-audiences

ga-audiences

65 ms

ga-audiences

ga-audiences

70 ms

LR%20Urbbana_10%201200%20771.jpg

LR%20Urbbana_10%201200%20771.jpg

789 ms

11_0055%20AA%20ANNUAL%20SALE_CM1200%20x%20771px.jpg

11_0055%20AA%20ANNUAL%20SALE_CM1200%20x%20771px.jpg

1800 ms

logo-gpt.png

logo-gpt.png

212 ms

acc%201200x771_4.jpg

acc%201200x771_4.jpg

433 ms

dinregular.woff

dinregular.woff

259 ms

GPT_2.jpg

GPT_2.jpg

2004 ms

dinregular.woff

dinregular.woff

388 ms

dinmedium.woff

dinmedium.woff

338 ms

Accessibility Review

pacificfair.com.au accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role]s do not have all required [aria-*] attributes

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

pacificfair.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

pacificfair.com.au SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pacificfair.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pacificfair.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pacificfair.com.au

Open Graph description is not detected on the main page of Pacific Fair. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: