Tools & Wizards About Us
parentsinsights.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

parentsinsights.com

The Insights Family - Kids, Parents & Family Market Research

Page Load Speed

1.3 sec in total

First Response

45 ms

Resources Loaded

1.2 sec

Page Rendered

60 ms

parentsinsights.com screenshot

About Website

Click here to check amazing Parents Insights content. Otherwise, check out these important facts you probably never knew about parentsinsights.com

The global leader in kids, parents, and family market research. Clarity and confidence from independent real-time data & insights.

Visit parentsinsights.com

Key Findings

We analyzed Parentsinsights.com page load time and found that the first response time was 45 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

parentsinsights.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value2,170 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value1.002

2/100

15%

TTI (Time to Interactive)

Value14.5 s

9/100

10%

Network Requests Diagram

parentsinsights.com

45 ms

theinsightsfamily.com

511 ms

api.js

44 ms

js

57 ms

js

107 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Parentsinsights.com, 14% (4 requests) were made to Cdnjs.cloudflare.com and 14% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (614 ms) relates to the external source Theinsightsfamily.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 74.0 kB (9%)

Content Size

849.5 kB

After Optimization

775.5 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Parentsinsights.com main page is 849.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 716.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 72.8 kB

  • Original 91.6 kB
  • After minification 90.8 kB
  • After compression 18.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.8 kB or 80% of the original size.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 716.1 kB
  • After minification 716.1 kB
  • After compression 714.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 26 B

  • Original 41.9 kB
  • After minification 41.9 kB
  • After compression 41.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Parentsinsights.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (76%)

Requests Now

25

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Parents Insights. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

parentsinsights.com

parentsinsights.com

45 ms

theinsightsfamily.com

theinsightsfamily.com

511 ms

api.js

api.js

44 ms

js

js

57 ms

js

js

107 ms

web.css

web.css

281 ms

bootstrap4-toggle.min.css

bootstrap4-toggle.min.css

23 ms

recaptcha__en.js

recaptcha__en.js

83 ms

web.js

web.js

614 ms

jquery.easing.min.js

jquery.easing.min.js

80 ms

prefixfree.min.js

prefixfree.min.js

125 ms

moment.min.js

moment.min.js

143 ms

bootstrap-slider.min.js

bootstrap-slider.min.js

144 ms

bootstrap4-toggle.min.js

bootstrap4-toggle.min.js

19 ms

js

js

71 ms

analytics.js

analytics.js

93 ms

js

js

106 ms

collect

collect

19 ms

collect

collect

23 ms

ga-audiences

ga-audiences

21 ms

css

css

23 ms

heap-2286578528.js

heap-2286578528.js

120 ms

hotjar-2449668.js

hotjar-2449668.js

100 ms

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3ig.ttf

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3ig.ttf

20 ms

modules.478d49d6cc21ec95d184.js

modules.478d49d6cc21ec95d184.js

14 ms

bootstrap4-toggle.min.css

bootstrap4-toggle.min.css

10 ms

pd.js

pd.js

45 ms

h

h

14 ms

Accessibility Review

parentsinsights.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

parentsinsights.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

parentsinsights.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Parentsinsights.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Parentsinsights.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

parentsinsights.com

Open Graph data is detected on the main page of Parents Insights. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: